ANDREA CARDONA
Executive Sales Professional
Summary
With fluency in Spanish and extensive experience in corporate, SMB, and startup environments, I bring a versatile background spanning cloud technology, SaaS, media, retail, and government tax compliance. Over the past decade, I have excelled in various roles including Account Executive, Business Development Manager, Senior Account Manager, Financial Analyst, and Accounts Receivable Manager. My track record demonstrates a knack for cultivating long-term client relationships and driving sales growth. I specialize in employing a consultative selling approach that tailors solutions to meet clients' unique needs. Known for problem-solving abilities and effective communication skills, my recent focus has been on accelerating growth for key Azure clients through strategic and results-driven initiatives that unlock the full potential of digital transformation.
Overview
22
22
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Startup Advisor Microsoft Azure
Accenture
07.2024 - Current
- Empower strategic AI startups by providing essential resources for rapid market integration and growth
- Accelerate their development in Microsoft technology, ensuring they leverage the latest advancements
- Foster robust partnerships and offer strategic guidance, focusing on leveraging cloud and AI technologies for innovative solutions
Customer Success Microsoft Azure
Accenture
01.2022 - 06.2024
- Assist customers in onboarding, utilization, consumption, and pursue renewal/expansion opportunities
- Engage and meet with existing customers and financial decision makers for executive reviews to develop a clear understanding of their needs, opportunities, and possible solutions
- Coach and drive customers toward the maximum value application of Azure alongside their business needs on a defined timeline, promoting methodologies and business practices that create customer experts. "Recognize by Top management for Client Value Creation"
- Demonstrate expertise in multiple offerings and full Microsoft Azure portfolio coverage
- Post-sale onboarding, long term change management, and contract renewal or product refresh
- Utilize quantitative and analytical skills with the capacity to independently build convincing, data-driven proposals
Consultant / Team Lead - Digital Inside Sales
Accenture
03.2020 - 12.2023
- Spearhead various projects that encompass Strategy and Consulting, Interactive, Technology, and Operations services. My work is powered by the world's largest network of Advanced Technology and Intelligent Operations centers, ensuring innovative and efficient solutions for our clients
Business Development Manager
Sovos
01.2016 - 01.2019
- Built a team of 10 Business Development Representatives to the highest standards of sales
- Overhaul the sales development function at the company globally providing a uniform way to plan, execute and report on key business development processes
- Directed hiring, on-boarding, development, retention, training, and performance management and Influenced replacement with approval of management
- >100% achievement of pipeline growth objectives addressing net new, up sell and cross-sell targets. Growth from $17M to over $75M in revenue in 2.5 years
- >110% boosted activity metrics to drive high level of sales performance and strengthened culture of teamwork and collaboration between the Sales, BDR, and Marketing teams
- Practice lead for account-based marketing to support targeted outbound sales efforts
- Integrated BDR best practices and process for three acquired companies globally
- Enhanced interdepartmental relations which further contributed to better outcomes for the accelerating change and new processes
Sr. Global Corporate Account Manager
Sovos
01.2015 - 01.2019
- Exceeded $2.3MM revenue target for 2018
- Developed and managed major account expansion within Latin America operations, including The Coca-Cola Company, SC Johnson, Roche, Sun chemical resulting in multi-million-dollar revenue growth
- Partnered with Marketing in the development of innovative Go-To-Market strategies for new country mandates, generating new opportunities
- Coordinated efforts between customer and cross functional technical, finance and legal teams
- Sold, negotiated and promoted Sovos's SaaS-based products and services to new Colombia Electronic Invoicing market
- Formulated new pricing level structure to align the new Colombia Electronic Invoicing market
- Expanded a balanced pipeline across Colombian territory
- Enhanced key relationships with prospects through different company events and face to face meetings
Account Receivables Supervisor
Turner Broadcasting System
01.2003 - 01.2014
- Built a team of 5 Credit Analysts to the highest standard of the collection of domestic, digital and international Advertising Sales
- Exceeded $1Bn yearly Collection Forecast
- Conserved 1.5% bad reserved year over year developing & submitting Management bad debt reserves for high risk customers on a monthly basis
- Accelerated cash flow on outstanding collections with Account Receivables growth of over 12% every year
- Developed and managed Top Advertising Agencies (BBDO, McCann, Publicis) relationships to identify opportunities of improvement to increase cash flow
- Identified, researched and resolved billing discrepancies for Digital, Cable and International business units
- Awarded Finance and Accounting Silver Star Recognition for the implementation of Get Paid (Collection software tool)
- Charted and presented the departmental collection process to the internal sales team nationally
- Increased collection effectiveness by 15% two years in a row
- Founder and Business development co-chair for TurnerUNO one of Turner Business Resources Groups
Education
Master of Business Administration - MBA
Kennesaw State University
Kennesaw, GABachelor of Science - Business Administration degree
Universidad EAFIT
emerging leaders and management programs, conferences and seminars, e.g., power productivity, project management, negotiation, employee engagement, change management and crucial and effective communication
Skills
Team Management
Certification
CISP (Certified Inside Sales Professional)
Accomplishments
CISP (Certified Inside Sales Professional)
Kennesaw State University Scholarship.
Organization of American State (OEA) Scholarship
ICETEX Scholarship
Timeline
Startup Advisor Microsoft Azure
Accenture
07.2024 - Current
Customer Success Microsoft Azure
Accenture
01.2022 - 06.2024
Consultant / Team Lead - Digital Inside Sales
Accenture
03.2020 - 12.2023
Business Development Manager
Sovos
01.2016 - 01.2019
Sr. Global Corporate Account Manager
Sovos
01.2015 - 01.2019
Account Receivables Supervisor
Turner Broadcasting System
01.2003 - 01.2014
Bachelor of Science - Business Administration degree
Universidad EAFIT
emerging leaders and management programs, conferences and seminars, e.g., power productivity, project management, negotiation, employee engagement, change management and crucial and effective communication
Master of Business Administration - MBA
Kennesaw State University