Andrea Casillas
Miramar
Summary
Strategic operations leader with 20+ years of experience in CPG and importing, optimizing supply chains through category management and supplier partnerships. Proven ability to drive cost efficiencies, mitigate risks, and implement digital procurement strategies that enhance operational excellence and long-term business value.
Overview
7
7
years of professional experience
Work History
Head of Operations and Supply Chain
Giadzy, Inc
01.2022 - Current
- Spearheaded the development and execution of long-term operational strategies aligned with corporate objectives
- Provided strategic insight, direction, and leadership in portfolio and program management, ensuring execution aligned with business goals
- Managed and mentored a high-performing team of marketing professionals, fostering a culture of innovation and collaboration
- Enhanced customer satisfaction and retention by 20% through advanced service protocols
- Oversaw budgets, forecasting, and financial performance to ensure cost-efficiency and profitability
- Implemented cost-saving measures, reducing logistics expenses by 30% and operational costs by 15%
- Analyzed key business drivers, adjusting strategies to achieve financial targets and operational efficiency
- Directed end-to-end supply chain operations, achieving a 99.5% inventory accuracy rate across 200+ SKUs
- Oversee the integration of an AI-powered inventory planning tool, optimizing forecasting accuracy and improving supply chain efficiency
- Led the integration of a new ERP system, streamlining processes and improving decision-making
VP of Ecommerce
Sedano's Supermarket
Miami Gardens
01.2020 - 01.2023
- Pioneered the company's eCommerce strategy, achieving a tenfold increase in sales and driving a 900% growth in revenue
- Led marketing initiatives including SEO, PPC advertising, and social media campaigns
- Boosted website traffic by 30% through strategic SEO enhancements
- Utilized analytics to refine marketing strategies, improving ad spend efficiency by 25%
- Boosted website traffic by 30% through strategic SEO enhancements
- Developed a multi-channel marketing approach that expanded market reach
- Introduced AI-driven chatbots to improve customer service, reducing response time by 40%
- Conducted market analysis to drive a targeted advertising strategy, cutting costs by 15%
- Spearheaded procurement channel optimization and led complex negotiations, achieving cost savings and securing favorable terms across key supplier contracts
Operations Manager
Wild Fork Foods
Doral
01.2018 - 01.2020
- Led the national expansion strategy of 5 Micro Fulfillment Centers (MFCs), driving $60 million in incremental sales for the year
- Managed and optimized eCommerce P&L, consistently achieving financial targets
- Directed a team of 70 employees, overseeing their training, performance, and operational efficiency, resulting in a 100% increase in productivity
- Strategized and successfully reduced last-mile delivery costs by 50% year-over-year
- Utilized capacity planning and continuous improvement methodologies to enhance resource optimization, leading to automation initiatives and system enhancements
- Implemented quality control processes, achieving a 99% operational excellence score
- Launched a site safety leadership program, ensuring zero reported accidents in 2019 and 2020
- Recruited, trained, and developed five Executive Directors across the nation, providing mentorship, performance evaluations, and strategic coaching
Education
Bachelor of Science - Supply Chain Management
Broward College
Fellowship - Healthcare Technology Innovation
Baptist Health & Knight Foundation
Skills
- Strategic Planning & Technology Road mapping
- Cross-Functional Leadership & Stakeholder Engagement
- Vendor & Relationship Management
- E-commerce Strategy
- Budgeting & Financial Planning
- AI & Data-Driven Decision Making
- Digital Transformation Leadership
- Automation & Process Optimization
Awards
- Chain Store Age Top Women in Retail, 2022
- Brickell Magazine Top 20 Professionals Under Forty, 2022
Certifications Courses
- Fundamentals of Supply Chain Management Principles Certification, Council of Supply Chain Management Professionals
- Fundamentals of Transportation Operations, Council of Supply Chain Management Professionals
Timeline
Head of Operations and Supply Chain
Giadzy, Inc
01.2022 - Current
VP of Ecommerce
Sedano's Supermarket
01.2020 - 01.2023
Operations Manager
Wild Fork Foods
01.2018 - 01.2020
Bachelor of Science - Supply Chain Management
Broward College
Fellowship - Healthcare Technology Innovation
Baptist Health & Knight Foundation
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