ANDREA CHRISTENSEN
Brooklyn
Summary
Innovative production leader with 15+ years of experience in delivering impactful live events, including concerts, performances, and immersive brand experiences across diverse platforms. Expert in creative development, experiential strategy, run-of-show architecture, stage production, scenic fabrication, talent management, and cross-functional collaboration. Skilled in managing multi-million-dollar budgets, vendor ecosystems, technical production workflows, and global teams. Extensive experience collaborating with artists, brand partners, creative directors, production vendors, A/V teams, and fabrication shops to create impactful in-real-life experiences.
Overview
21
21
years of professional experience
Work History
Executive Producer
ADM Creative Group
New York
01.2024 - Current
- Lead end-to-end experiential production, live event execution, and creative development for global brand activations.
- Serve as primary client partner, aligning creative strategy with production feasibility while managing stakeholder expectations.
- Translate creative concepts into scalable experiential installations, stage designs, immersive brand moments, and technical builds.
- Oversee fabrication workflows, scenic construction, staging, A/V integration, and technical production.
- Manage multi-million-dollar budgets, vendor negotiations, timelines, operational planning, risk mitigation, and crew management.
Senior Producer / Project Lead
Robotproof
New York
01.2023 - 01.2024
- Directed large-scale experiential activations, content shoots, and integrated brand experiences across industries.
- Owned production timelines, creative alignment, run-of-show, staffing, fabrication, and A/V coordination.
- Managed $3M+ budgets; selected, contracted, and supervised vendors, technical teams, artists, and stage crews.
- Improved operational workflows by introducing structured communication systems and production planning frameworks.
Global Head of Production
Touchcast
New York
01.2022 - 01.2023
- Oversaw global production across NA, EMEA, and APAC for hybrid, virtual, and livestream event programs.
- Led international production team of 7 with exemplary engagement and culture scores (100% belonging/efficacy).
- Managed enterprise clients including Microsoft, Intel, Deloitte, and Accenture; directed cross-functional creative workflows.
- Owned global production timelines, content pipelines, staging requirements, and technical integrations.
Executive Producer
Touchcast
New York
01.2021 - 01.2022
- Oversaw 3,000+ hybrid/virtual sessions generating $3M+ revenue and increasing profitability by 50% YoY.
- Executive Produced Polygon Ignite, developing immersive virtual worlds and multi-camera livestream content (800K+ viewers).
- Led creative storytelling, technical direction, scenic decisions, crew management, staging, and show calling.
- Partnered with engineering and creative teams to innovate platform-based experiential content.
Producer
Touchcast
New York
01.2021 - 12.2021
- Produced high-profile live and virtual events from pre-production through execution.
- Created production schedules, scripts, creative assets, and technical documentation.
- Produced University of Texas Geothermal Summit: 90 sessions, 4,000+ attendees, A-list speakers.
- Managed remote crews, technical operators, and multi-day broadcast workflows.
Freelance Executive Producer
01.2020 - 01.2021
- Produced first-ever virtual NFL Draft broadcast (ABC/ESPN/NFL Network), deploying multicam remote production workflows.
- Directed nationwide technical operators using Agent-IC, Slack, cloud video, and Microsoft Teams.
- Produced Paycom Presidents Club Awards using hybrid creative production and remote shoot strategy.
- Produced US Open Virtual Player Box for ESPN, enabling real-time athlete-to-family interaction via large-format display.
Director, Branded Entertainment & Special Events
Paramount Network
01.2016 - 01.2019
- Directed large-scale televised events, concerts, and branded specials with A-list talent.
- Produced Rock The Troops (40K attendees, 2.2M broadcast viewers) including staging, lighting, scenic, and talent workflow.
- Produced Listen Up: Facing Addiction, simulcast on 11 networks; awarded Cynopsis Social Good Award.
- Oversaw scripting, creative assets, production schedules, and cross-team alignment across press, promo, and digital.
Senior Manager, Special Events
Spike TV
01.2014 - 01.2016
- Led experiential activations, talent bookings, set design, scripting, and direction across major cultural events.
- Produced LSB:TMI for Lip Sync Battle — highest-rated Spike TV program.
- Produced Comic-Con and E3 activations including staging, scenic builds, talent flow, and content capture.
- Directed interviews with A-list talent including Emma Stone, Jake Gyllenhaal, Ryan Gosling, and more.
Project Manager, Branded Entertainment
Spike TV
01.2010 - 01.2014
- Produced CES All Access Live (17-hour broadcast) and E3 All Access (largest digital event in Viacom history).
- Directed multi-platform content production, staging, A/V, graphics packages, and talent-driven content.
- Managed scripting, design direction, creative briefs, and cross-functional workflows.
Project Coordinator, Post Production
Viacom
01.2007 - 01.2010
- Managed post-production operations, scheduling, and broadcast workflows across MTV Networks.
- Increased productivity by 35% by overhauling workflow processes and launching new facility operations.
- Managed editors, interns, distribution systems, and technical delivery.
Broadcast Associate
FOX Sports
01.2005 - 01.2007
- Supported production for 2 World Series, 2 MLB All-Star Games, and the Daytona 500.
- Contributed to 3 Emmy Award-winning live sports broadcasts.
- Managed shoots, coordinated PR access, scouted locations, and produced taped content.
Education
Bachelor of Arts - Communication & Production
California State University, Northridge
Skills
- Experiential and live event production
- Content and creative direction
- Run-of-show management
- Artist and talent relations
- Stage and technical production
- Lighting and audio management
- Scenic fabrication oversight
- Vendor procurement and budget management
- Creative development strategies
- Hybrid and virtual event execution
- Livestream and broadcast production
- Cross-functional collaboration
- Project management and timeline development
- Risk mitigation strategies
- Global production coordination (NA, EMEA, APAC)
- Client communication and stakeholder alignment
- A/V systems expertise
- Multicam production techniques
Selected Partners
- FedEx
- Aflac
- Whole Foods
- Microsoft
- Deloitte
- Accenture
- Thermo Fisher
- Experian
- Macquarie
- ESPN
- NFL
- USO
- Paycom
- University of Texas
Timeline
Executive Producer
ADM Creative Group
01.2024 - Current
Senior Producer / Project Lead
Robotproof
01.2023 - 01.2024
Global Head of Production
Touchcast
01.2022 - 01.2023
Executive Producer
Touchcast
01.2021 - 01.2022
Producer
Touchcast
01.2021 - 12.2021
Freelance Executive Producer
01.2020 - 01.2021
Director, Branded Entertainment & Special Events
Paramount Network
01.2016 - 01.2019
Senior Manager, Special Events
Spike TV
01.2014 - 01.2016
Project Manager, Branded Entertainment
Spike TV
01.2010 - 01.2014
Project Coordinator, Post Production
Viacom
01.2007 - 01.2010
Broadcast Associate
FOX Sports
01.2005 - 01.2007
Bachelor of Arts - Communication & Production
California State University, Northridge