Andrea Cohn

Boys: Active and Sportswear Apparel

Ladies: Women's World and Missy

• Senior merchant driving $20M business with proven record of achieving sales and margin growth
• Achieved 10% year over year sales growth with 55% cumulative growth over 2 years by identifying new product opportunities, executing towards a vision, increasing brand matrix by 15%, minimizing risks and setting forth strategic drive plan
• Conduct in-depth data analysis and apply insights to shape profitable assortment plans that support corporate strategy and initiatives
• Lead decision maker including item selection, pricing, skillful negotiations, product flow and markdowns
• Stay abreast of competition, observe market conditions, monitor consumer habits
• Leverage strong vendor relationships and negotiate product cost and terms for profitable results
• Manage budget by accurately forecasting, controlling speed of spending and receipt flow
• Build collaborative relationships with cross-functional partners including planning, allocation, buying counterparts and operations
• Hire and onboard new and promoted associates
• Inspire, motivate and engage merchant team through inclusion, supporting company culture, community outreach, recognizing successes, effective communication and active listening
• Manage team with focus on coaching and development with proven track record of career growth
• Take ownership of own management style and lead by example

• Exceeded sales plans and drove margin growth for e-commerce and Stride Rite stores
• Led design, pricing, and online presentation of Stride Rite and Robeez branded accessories and apparel, with focus on growing brand equity and expanding consumer base
• Implemented assortment plan strategy based on market insights, consumer needs, competitive analysis, sales trends and financial goals
• Managed item selection, pricing, product flow and marketing strategy to maximize sales
• Integral partner to product development, marketing, out-licensing and direct sourcing teams
• Identified new trends, brands and offered competitive pricing and promotions