Andrea Cole
Greensboro,NC
Summary
Passionate and driven self-starter with over 15 years of experience as a marketing leader in fast-paced and dynamic environments. Possesses comprehensive expertise in all facets of digital marketing, with a particular focus on SEO, digital analytics, and reporting. Committed to cultivating and guiding analytical teams that deliver innovative solutions and exceptional results for clients. Proven ability to scale and lead departments while consistently demonstrating personal accountability, integrity, and leading by example.
Overview
12
12
years of professional experience
Work History
VP of Digital Optimization (SEO & Analytics)
Beacon Technologies, Inc.
01.2023 - Current
- Hire, train, and lead a team of 6-8 digital marketing directors & specialists in the creation, execution, and analysis of digital marketing campaigns for B2B and B2C clients across higher education, multifamily, lead generation, and e-commerce businesses.
- Architect strategic KPIs and data collection solutions to measure and monetize client’s online & offline user journey. Provide benchmarking and regular analysis for business growth.
- Conduct monthly and quarterly data analysis on the performance of key site features, such as chat, webinar/video content, form completions, conversion funnels, and written web collateral.
- Utilize strategic KPI’s and data collection to develop SEO campaigns in order to engage and convert core audiences. Work with digital team to custom tailor web content, messaging, site features, and calls-to-action to increase conversions.
- Regularly present analysis and insights to C-level Executives.
- Shape solutions and approaches by leveraging trends in the industry, such as with AI, cookie consent, web tracking, and data warehousing.
- Act as a liaison between internal and external business units to accomplish team goals.
- Formulate and execute strategic initiatives to improve Beacon's product offerings and oversee business-wide changes to modernize procedure.
VP of Digital Marketing
Beacon Technologies, Inc.
05.2021 - 01.2023
- Develop and execute comprehensive digital marketing strategies aligned with clients' business goals.
- Oversee all digital marketing channels, including SEO, paid search, social media, email, and online advertising.
- Optimize campaigns across these channels to maximize return on investment (ROI) and achieve key performance indicators (KPIs).
- Lead, mentor, and manage a team of digital marketing professionals, including directors and specialists in SEO, SEM, social media, content, email marketing, and analytics.
Director of Digital Marketing
Beacon Technologies, Inc.
04.2015 - 05.2021
Lead Digital Marketing Strategist
Beacon Technologies, Inc.
01.2013 - 04.2015
Education
Bachelor of Science - Communications & Philosophy
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2005
Skills
- Goal Oriented
- Analytical & Strategic
- Project Management / Organization
- Leadership / Team Development
- Problem Solving & Conflict Resolution
- Written & Verbal Communication
Hard Skills
- Google Analytics 4
- Google Tag Manager
- Looker Studio / DOMO
- Big Query
- Google & Microsoft Office Suite
- Technical & Content SEO
- Screaming Frog
- seoClarity / Semrush
- Google Search Console
- Crazy Egg / Hotjar / Lucky Orange
- Salesforce / Blackbaud
- Word Press / BigCommerce / Shopify / Cascade Server
- Mail Chimp / Constant Contact / Campaigner
- Python / Attribution Modeling
Hobbies
- Gardening & Self-Sufficiency
- Cooking / Baking
- Historic Home Renovations
- DIY Projects
- Antiquing
Timeline
VP of Digital Optimization (SEO & Analytics)
Beacon Technologies, Inc.
01.2023 - Current
VP of Digital Marketing
Beacon Technologies, Inc.
05.2021 - 01.2023
Director of Digital Marketing
Beacon Technologies, Inc.
04.2015 - 05.2021
Lead Digital Marketing Strategist
Beacon Technologies, Inc.
01.2013 - 04.2015
Bachelor of Science - Communications & Philosophy
University of North Carolina At Chapel Hill
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