Andrea Conners
Port Richey
Summary
CAREER SUMMARY Results-driven regional sales and education account executive with a proven record of successful and tactical leadership in the beaut y industry. Recognized as an effective leader with excellent interpersonal and communication abilities. Track record of executing record breaking events as well as well as increased in sustainable growth within multiple territories and retailers.
Overview
10
10
years of professional experience
Work History
Sales and Education Executive
Sephora
06.2015
- Murad
- Oversaw 25 accounts with 3 retailers (Sephora, Nordstrom and Ulta)
- Current holding #1 Sephora (Aventura) with entire company at Murad
- Implement and launch all merchandising and promotional programs
- Achieved the highest week in sales in company history
- Analyze weekly business and took corrective action to drive business
- Recruit, hire and train freelance and events coordinators
- Educator and trainer for all accounts
- 35% increase over last year’s sales numbers at the closing of 2016 first quarter
- Participated and trained Sephora Encore classes
- Built a strong and trust worthy relationships with all of the retail partners as well as clients
- Awarded Best Brand Partner by
Beauty Area Expert
Walgreens Boots Alliance Inc.
04.2017 - 08.2023
- Responsible for Educating, Hiring, and Motivating a team of 45 Beauty Consultants for 39 Walgreens locations, 8 District Managers on the importance of the Walgreens Beauty Initiative/Growing Market Share.
- Worked closely with DPR, DM, SM's and Regional Support Team to ensure a consistent Area growth of all Corporate Beauty Strategies. New Product launches, Beauty Events, Store Resets and Remodels, with Education being a key priority.
- Achieved annual sales goals year over year with a consistent top of the chain performance. Top performer in all metrics for the chain each year.
- Built relationships with Vendor partners to ensure additional training and resources to achieve a WIN for all parties.
- Educate, motivate and celebrate Beauty Consultants through product training, artistry, skin care, hair and fragrances. This ensured a well rounded Beauty Consultant who could assist any customer .
- Maintained the highest Position Fill Rate in the country. This was achieved through consistent engagement with not only the BC's, but through my partnership with store leaders.
Account Executive
South Dakota and Nebraska, Perricone MD
06.2014 - 06.2015
- Exceeded annual territory goal by 24% during the first year as an account executive
- Achieved $1.2M in sales volume making the territory #3 highest volume in the company
- Successfully planned and exceeded mega events which produced $8000-$12000 per event
- Managed and consistently spent under for freelance and travel and entertainment budget
- Actively pursued to execute elevated in store training and events
- Outstanding call cycle and always very strategic to drive business
- Built relationships with all retail partners (Sephora, Nordstrom and Ulta)
- Implement protocols for training, product launches to drive business
Resident Artist
Nordstrom, Park Meadows, Perricone MD
06.2013 - 06.2014
- The position was created specifically for me
- Number 2 volume door both in Nordstrom and Perricone MD
- Highest mega event in company history, producing over $26,000 in sales
- Exceeded company sales goals by over 55%
- Worked directly with account executive and regional manager for Perricone MD to drive business
- Built strong client relationships for repeat clientele and to drive business
- Educated and trained the whole department as well as the store for brand awareness
- Out sourced events to drive business
- Pacesetter and All Star for best client service
Education
Grabber School of Cosmetology – St. Louis
2001
Skills
- QUALIFICATIONS AND EXPERTISE
- Sephora Encore Certified Trainer Profit & Loss Management
- Effective speaker with strong presence Brand positioning and awareness strategy
- Strategic Planning and Vision Proficient in (Excel, Word, Power Point, Outlook, One note)
- Educational Content Creation
- Very goal oriented/motivated
Timeline
Beauty Area Expert
Walgreens Boots Alliance Inc.
04.2017 - 08.2023
Sales and Education Executive
Sephora
06.2015
Account Executive
South Dakota and Nebraska, Perricone MD
06.2014 - 06.2015
Resident Artist
Nordstrom, Park Meadows, Perricone MD
06.2013 - 06.2014
Grabber School of Cosmetology – St. Louis