Summary
Overview
Work History
Education
Timeline
Generic

ANDREA CRUMRINE

HOOVER,AL

Summary

Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Overview

36
36
years of professional experience

Work History

Territory Marketing Representative

Viva Health
06.2022 - 07.2024
  • Met with Practice Managers and personnel to prospect new business for MA plans
  • Responded to customer inquiries promptly and professionally to increase customer satisfaction.
  • Provided exceptional customer service at promotional events, fostering positive relationships with potential clients and partners.
  • Engaged with prospects in person and over the phone
  • Partnered with sales teams to develop and execute marketing initiatives that supported customer acquisition and retention goals.
  • Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
  • Managed budget for marketing initiatives, carefully keeping spending within allocated limits.

Market Support Representative

Viva Health
06.2020 - 06.2022
  • Maintained high levels of customer satisfaction with proactive follow-ups and clear communication.
  • Actively participated in team meetings, sharing insights on best practices and potential improvements.
  • Developed and maintained relationships with customers to enhance customer satisfaction.
  • Collaborated with other teams to identify and resolve customer issues quickly and professionally.
  • Offered assistance to Territory Marketing Reps as needed

Benefits Advisor

Cigna-HealthSpring
08.2015 - 12.2018

This was a seasonal position from August-December each of those years, except 2017 when Cigna was sanctioned and unable to sell


  • Managed Medicare annual enrollment period efficiently in 4+ states, presenting benefits of MA plans to prospects via phone queue.
  • Conducted outbound calls to complete/decline enrollment

General Manager

Liberty Village Factory Outlets
10.1994 - 01.1997
  • Implemented process improvements that reduced operational costs while maintaining service quality.
  • Collaborated with stakeholders to align operational initiatives with company goals and vision.
  • Analyzed market trends to inform strategic decision-making and competitive positioning efforts.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

Marketing Director

Berkshire Mall
01.1990 - 02.1992
  • Built strong relationships with industry professionals and influencers.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.

Marketing Manager

Reading Outlet Center
08.1988 - 01.1990
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Implemented radio, direct mail, and billboard ad campaigns to increase awareness and drive sales
  • Acted as liaison between Center Management and Merchants
  • Conducted annual budget meeting and oversaw budget

Education

Bachelor of Science - Marketing

Philadelphia University
Philadelphia, PA
06-1988

Timeline

Territory Marketing Representative

Viva Health
06.2022 - 07.2024

Market Support Representative

Viva Health
06.2020 - 06.2022

Benefits Advisor

Cigna-HealthSpring
08.2015 - 12.2018

General Manager

Liberty Village Factory Outlets
10.1994 - 01.1997

Marketing Director

Berkshire Mall
01.1990 - 02.1992

Marketing Manager

Reading Outlet Center
08.1988 - 01.1990

Bachelor of Science - Marketing

Philadelphia University
ANDREA CRUMRINE