Andrea Frie
New York
Overview
3
3
years of professional experience
Work History
Manager Programmatic Media
Publicis Collective
11.2023 - Current
- Manage Verizon Value Brands quarterly video / display campaigns in various platforms with the goal of driving overall brand awareness and order acquisition.
- Coordinate media launch timelines to provide realistic expectations to clients and creative agency partners.
- Lead competitive analysis to identify market trends and capitalize on emerging opportunities for potential growth.
Associate Manager: Digital Media L'Oreal
Beauty Co-Lab
03.2023 - 11.2023
- Present tactical strategy decks for various L'Oreal Paris campaigns within Consumer Products division.
- Established launch calendar to maintain organization of over 50 products and budgets.
- Track competitive brands within beauty space and present monthly competitive marketing analysis.
Analyst: Digital Planning
Resolution Agency
05.2022 - 02.2023
- Managed and executed activations on various programmatic DSPs.
- Created media plans based on client goals and campaign specific KPIs.
- Implemented behavioral targeting strategies to reach potential consumers.
Assistant Analyst: Planning and Optimization
Resolution Agency
06.2021 - 05.2022
- Integrated new advertising strategies across various digital channels within social and programmatic spaces.
- Presented monthly campaign reports to clients across Food, Beverage, and Pharmaceuticals.
- Analyzed campaign performance weekly to spot trends, test strategies, and optimize plans.
Education
Bachelor of Arts - Media Studies And Production
Temple University
Philadelphia, PA05.2021
Skills
- Display & Video 360
- The Trade Desk
- Microsoft Office
- Yahoo DSP
Timeline
Manager Programmatic Media
Publicis Collective
11.2023 - Current
Associate Manager: Digital Media L'Oreal
Beauty Co-Lab
03.2023 - 11.2023
Analyst: Digital Planning
Resolution Agency
05.2022 - 02.2023
Assistant Analyst: Planning and Optimization
Resolution Agency
06.2021 - 05.2022
Bachelor of Arts - Media Studies And Production
Temple University