Summary
Overview
Work History
Education
Skills
Timeline
Generic

Andrea Goggins

New Carrollton,MD

Summary

Dynamic Event Specialist with expertise in developing new opportunities, gaining competitive advantage, identifying effective strategies, improving decision-making and driving organizational performance. Solid foundation in principles of marketing and quantifiable methods for marketing management. Accomplished in media management, public relations and program content. Organized in managing and executing assignments, tasks and special projects on time and within budget requirements. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Original Web Designer with abilities in web design, development and implementation. Talented at designing detailed mockups for all screen templates, charts and graphs. Hands-on experience in coordinating email marketing campaigns and newsletters. Hardworking and ambitious with gained expertise in data structures and algorithms. Goal-oriented Senior Producer with [Number] years of [Type] media experience. Skilled at working closely with clients to achieve satisfaction and excellent digital media design. Proficient at meeting deadlines and delegation. Innovative Producer with [Number] years of experience in all aspects of video production. Visionary creator, editor, storyteller and business operations manager with demonstrated to take an idea from concept to delivery to produce entertaining and inspiring pieces. Collaborative in working closely with strategic and creative teams to develop and produce quality video content. Expertise in preproduction logistics, planning, production, custom graphics composition, special effects, and asset management. Dynamic and enthusiastic Producer skilled in scheduling and production management. Possesses demonstrated ability to develop and implement successful strategies, meeting tight deadlines and exceeding goals. Exceptional organizational and communication skills for working with diverse teams Entrepreneurial Senior Producer with superior knowledge of [Area of expertise] media. Meets stringent deadlines while closely monitoring creative team progress. Skilled in creating high-quality final productions with accurate fact-checking. Innovative Senior Producer with [Number] years of [Media] experience. Focused on producing high-quality and timely media and collaborating with other departments. Talented at working closely with clients and writing contracts. Innovative and experienced individual with expertise in project management and creative problem-solving. Skilled in project coordination, film crew management and innovative solution development. Committed to creating engaging and meaningful content for viewers.

Overview

12
12
years of professional experience

Work History

CMS Manager

Think Small
08.2023 - Current
  • Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
  • Troubleshot issues with websites and fixed scripting and use issues.
  • Developed custom CMS solutions to streamline content management processes for various clients.
  • Provided front-end website development using WordPress, Hubspot, and other editing software.
  • Determined coding requirements for specialized scripts.
  • Led website redesign projects from concept to completion while adhering to strict timelines and budgets.
  • Coded websites using HTML, CSS, JavaScript, and jQuery languages.
  • Validated third-party code to comply with internal standards and technical requirements.
  • Conceptualized, planned and executed original designs for wide range of website properties.
  • Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
  • Implemented changes and integrated requested elements to streamline business operations.
  • Conducted thorough competitor analysis to inform web strategy adjustments for maximum impact.
  • Applied emerging technologies to update and maintain site applicability.
  • Trained support staff in site implementation, updating and maintenance procedures.
  • Improved search engine rankings through targeted keyword research and on-page optimization techniques.
  • Backed up or modified applications and related data to provide for disaster recovery.
  • Implemented e-commerce solutions that increased sales revenue for client businesses.
  • Collaborated with cross-functional teams to develop cohesive branding across all online platforms.
  • Oversaw technical issues and troubleshooting requests to resolve user problems.
  • Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
  • Discussed site and app requirements with clients to produce actionable development plans.
  • Developed performance metrics to benchmark websites.
  • Enhanced website user experience by implementing responsive design and streamlined navigation.
  • Integrated social media feeds into websites, boosting brand engagement and reach among target audiences.
  • Provided security maintenance and patching on website interface to maintain viability after launch.
  • Employed [Software] and other technology to make line-code repairs and optimize corporate presence.
  • Created mobile-friendly experiences through the implementation of responsive design principles and practices.
  • Adhered to SEO best practices while designing sites.
  • Implemented analytics tools to track user behavior, providing valuable insights for ongoing improvement efforts.
  • Oversaw back-end development using PHP to maintain website integrity.
  • Trained internal staff on website maintenance procedures, ensuring smooth transitions during personnel changes.
  • Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
  • Engaged with clients to plan and optimize site issues and queries.
  • Maintained consistent brand identity across multiple websites through close collaboration with marketing team members.
  • Maximized site conversions with strategic placement of CTAs and data-driven design decisions.
  • Coordinated with developers in addressing technical issues promptly, minimizing downtime for clients'' sites.
  • Managed website security by conducting routine audits and implementing necessary protections.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Learned and adapted quickly to new technology and software applications.
  • Provided professional services and support in a dynamic work environment.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Applied effective time management techniques to meet tight deadlines.
  • Gained strong leadership skills by managing projects from start to finish.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Self-motivated, with a strong sense of personal responsibility.
  • Passionate about learning and committed to continual improvement.
  • Organized and detail-oriented with a strong work ethic.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Excellent communication skills, both verbal and written.
  • Paid attention to detail while completing assignments.
  • Strengthened communication skills through regular interactions with others.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.
  • Delivered services to customer locations within specific timeframes.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

Webinar Producer

Unbounded Associates
03.2023 - Current
  • Developed innovative marketing strategies to promote productions, generating buzz and driving ticket sales.
  • Identified and approved equipment and elements required for productions.
  • Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
  • Collaborated with cross-functional teams to deliver exceptional multimedia productions for various platforms.
  • Enforced adherence with safety regulations and industry standards to keep productions compliant.
  • Evaluated scripts to identify creative strategies and resource needs.
  • Maintained project costs through careful budgeting and monitoring of expenditures.
  • Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
  • Developed schedules for production, editing, and duplication for timely delivery.
  • Spearheaded the implementation of new technology tools to enhance collaboration between departments.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Event Manager Consultant

Devereux Center For Resilient Children
01.2021 - Current
  • Implemented innovative event themes and designs to create memorable experiences for attendees.
  • Collaborated closely with clients throughout the planning process to ensure their vision was accurately reflected in the final event layout.
  • Enhanced overall event ambiance by working closely with lighting designers and audiovisual technicians during the setup process.
  • Increased client satisfaction by consistently delivering well-executed events within budget constraints.
  • Developed detailed event reports, documenting all aspects of each event.
  • Developed and distributed event surveys to gather feedback and assess event success.
  • Coordinated with sales and marketing teams to publicize and promote events.
  • Created detailed timelines and budgets for events to meet all deadlines.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Oversaw event registration process by collecting and tracking attendee information.
  • Utilized job-related software to create standard guidelines, calendars and budgets for each event.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Paid attention to detail while completing assignments.
  • Worked well in a team setting, providing support and guidance.
  • Developed and maintained courteous and effective working relationships.
  • Proven ability to learn quickly and adapt to new situations.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Identified issues, analyzed information and provided solutions to problems.
  • Gained strong leadership skills by managing projects from start to finish.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Applied effective time management techniques to meet tight deadlines.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
  • Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
  • Helped meet changing demands by recommending improvements to business systems or procedures.
  • Frequently inspected production area to verify proper equipment operation.
  • Provided ongoing support to clients post-implementation, ensuring long-term success of implemented solutions.
  • Generated reports detailing findings and recommendations.
  • Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
  • Gathered, organized and input information into digital database.
  • Observed packing operations to verify conformance to specifications.
  • Optimized customer experience by delivering superior services and effectively troubleshooting issues.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Created and managed project plans, timelines and budgets.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.
  • Implemented practices and procedures to reduce expenditures and increase savings.
  • Created and developed detailed work plans to meet business priorities and deadlines.
  • Developed effective improvement plans in alignment with goals and specifications.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Devised and implemented processes and procedures to streamline operations.
  • Facilitated workshops with stakeholder groups to gain consensus on priorities and approaches for tackling identified issues or opportunities.
  • Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
  • Evaluated staff performance and provided coaching to address inefficiencies.
  • Organized and analyzed primary and secondary research to understand industry, market and company trends.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Implemented best practices to optimize clients'' organizational performance, leading to improved operational efficiency.
  • Established trusted partnerships with key industry influencers, expanding the company''s network of resources and contacts.
  • Integrated technology and business operations to identify targeted solutions to customer issues.
  • Mentored junior consultants, fostering professional growth and building strong team dynamics.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Strengthened communication skills through regular interactions with others.
  • Learned and adapted quickly to new technology and software applications.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Organized and detail-oriented with a strong work ethic.
  • Provided professional services and support in a dynamic work environment.
  • Excellent communication skills, both verbal and written.
  • Contributed insights from moderation experiences towards the development of platform improvements and new feature implementations.
  • Collaborated with writers, designers and other editors to deliver content of highest quality.
  • Implemented new moderation strategies that led to a decrease in negative interactions among users.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked effectively in fast-paced environments.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Developed strong communication and organizational skills through working on group projects.
  • Resolved problems, improved operations and provided exceptional service.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.

Senior Producer

Virtual Production Pro
03.2012 - Current
  • Worked with creative team to find perfect locations for creative projects.
  • Provided input and direction to employees regarding projects and tasks.
  • Liaised with directors, actors and other creative staff to successfully complete projects.
  • Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
  • Developed and implemented strategies to increase production efficiency.
  • Coordinated with vendors to obtain supplies needed for shoots at best value for money.
  • Boosted audience engagement with high-quality content through close collaboration with creative teams.
  • Crafted plan for breaking news events and trained and prepared entire staff on how to handle such scenarios.
  • Continuously improved workflow efficiency by identifying bottlenecks in production processes and implementing solutions.
  • Leveraged analytics and audience feedback to inform decision-making in content development and marketing strategies.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Ensured compliance with industry regulations, legal requirements, safety protocols during all stages of production.
  • Enhanced project efficiency by streamlining production processes and implementing time-saving strategies.
  • Devised and implemented strategies to create new revenue streams and cut operational costs.
  • Fostered a positive working environment by promoting open communication channels among team members during projects.
  • Passionate about learning and committed to continual improvement.
  • Proven ability to learn quickly and adapt to new situations.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Excellent communication skills, both verbal and written.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Skilled at working independently and collaboratively in a team environment.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Organized and detail-oriented with a strong work ethic.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Developed strong communication and organizational skills through working on group projects.
  • Strengthened communication skills through regular interactions with others.
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Identified issues, analyzed information and provided solutions to problems.
  • Delivered services to customer locations within specific timeframes.
  • Streamlined content management systems for efficient data retrieval and organization.
  • Streamlined content management processes by implementing efficient content management systems.
  • Maintained corporate website using content management systems and associated plugins.
  • Utilized content management systems to organize, track, and maintain reviewed materials.
  • Streamlined editorial processes by implementing efficient content management systems and workflows.
  • Optimized content management systems for enhanced user experience and increased productivity.
  • Created powerful Content Management Systems to serve as interface for client.
  • Administered Drupal, Wordpress, and Magento content management systems for content teams.
  • Enhanced editorial workflow by implementing efficient content management systems and processes.
  • Optimized content management systems for efficient organization and seamless publishing processes.
  • Streamlined website maintenance and updates through the implementation of content management systems.
  • Streamlined course maintenance processes through the use of efficient content management systems.
  • Optimized content management systems for efficient publishing workflows and improved overall site performance.
  • Assisted in the development of custom content management systems, streamlining updates for clients.
  • Developed custom content management systems tailored to clients'' needs, enabling efficient website management.
  • Utilized content management systems like WordPress, ensuring smooth website maintenance and publishing processes.
  • Assisted in creating custom content management systems tailored to meet specific client needs.
  • Checked client organization and agreements with company priorities through automating content management systems.
  • Implemented content management systems for seamless organization of digital assets used in marketing efforts.
  • Implemented new content management systems, improving workflow efficiency and reducing errors in published materials.
  • Streamlined the editing process by implementing efficient workflows and utilizing content management systems effectively.
  • Improved team efficiency by providing training sessions on content management systems and best practices.
  • Developed custom themes and templates for content management systems such as WordPress and Drupal.
  • Demonstrated understanding of web technologies, browsers, analytics, reporting and content management systems and processes.
  • Reduced website maintenance costs by creating reusable components and templates for content management systems.
  • Optimized content management systems to streamline workflows, improving productivity among the editorial team members.
  • Implemented new content management systems for improved efficiency in article production and backend organization.
  • Kept files and records in content management systems such as MS SharePoint, EXCEL and others.
  • Kept files and records in content management systems such as MS SharePoint, eDRMS and Salesforce.
  • Developed custom plugins for content management systems to extend their functionality according to client needs.
  • Optimized content management systems by integrating them with the Markdown language, simplifying document editing and collaboration.
  • Collaborated closely with cross-functional teams to ensure seamless integration of content management systems across departments.
  • Utilized content management systems such as WordPress and Drupal for efficient content updates on various websites.
  • Designed custom themes for content management systems that aligned with brand guidelines and enhanced visual appeal.
  • Implemented content management systems to streamline workflows, ensure version control, and facilitate collaboration among team members.
  • Optimized content management systems for efficient document retrieval, simplifying the process for end-users seeking information.
  • Improved workflow efficiency by utilizing digital tools such as content management systems and multimedia production software.
  • Migrated legacy content management systems to Adobe Experience Manager, ensuring a smooth transition and minimal downtime.
  • Streamlined internal processes by creating efficient workflows for content management systems, reducing time spent on administrative tasks.
  • Spearheaded efforts to migrate websites onto new content management systems without disrupting user experience or business operations.
  • Contributed to the creation of custom content management systems, allowing for easy website updates by non-technical users.
  • Developed custom plugins and extensions for popular content management systems, enhancing website capabilities for clients across various industries.
  • Researched, tested and implemented various client feature requests to deliver internal content management systems and content delivery applications.
  • Utilized content management systems to update website regularly ensuring accurate information was presented to readers at all times.
  • Developed custom themes for content management systems utilizing advanced CSS techniques for seamless integration with existing digital properties.
  • Demonstrated adaptability by quickly learning new content management systems and software tools to streamline workflow and improve efficiency.
  • Gained hands-on experience with various journalism tools, such as editing software and content management systems, increasing technical proficiency.
  • Streamlined workflow processes by utilizing digital tools such as content management systems and mobile apps for field reporting tasks.
  • Gained hands-on experience with industry tools such as content management systems, image editing software, and project management platforms.
  • Developed custom e-commerce plugins for popular content management systems, enabling easy adoption by a wider range of businesses.
  • Proficiently used content management systems to upload articles and multimedia elements, ensuring proper formatting on the publication''s website.
  • Resolved complex technical issues related to enterprise content management systems promptly, minimizing downtime for users experiencing difficulties accessing vital information resources.
  • Developed custom WordPress themes for a seamless integration of content management systems, allowing clients to easily update and manage their websites.
  • Developed customized content management systems tailored to specific client needs, enabling efficient content curation without sacrificing flexibility or ease-of-use for endusers.
  • Ensured compliance with industry standards by staying up-to-date on trends related to e-learning technologies, accessibility requirements, and content management systems.
  • Utilized state-of-the-art automation systems to maximize efficiency in playback scheduling and content management processes within the master control room setting.
  • Streamlined workshop preparation processes by implementing efficient organizational systems for content management and scheduling.
  • Streamlined content management processes by implementing efficient workflows and organizational systems.
  • Streamlined content management processes by implementing organizational tools and systems that improved team efficiency and productivity.
  • Streamlined content development processes by implementing efficient project management systems, resulting in faster turnaround times.
  • Utilized diverse digital tools such as video conferencing platforms, learning management systems, and content sharing applications to create immersive e-learning experiences.
  • Streamlined content management processes through the implementation of efficient editorial calendars and project management systems.
  • Streamlined content management processes by implementing efficient organizational systems and workflows.
  • Developed understanding of transportation management platforms to drive content integration with client systems and platforms.
  • Utilized digital asset management systems proficiently leading to an organized archive of video content for future use.
  • Implemented time-saving tools such as scheduling software or automation systems for more efficient content management processes.
  • Utilized various learning management systems to efficiently organize course content, creating user-friendly online environments for learners.
  • Streamlined content creation processes by implementing efficient workflow management systems.
  • Implemented effective performance management systems, resulting in increased productivity and employee satisfaction levels.
  • Streamlined intake processes by implementing efficient case management systems and tools.
  • Enhanced pantry organization by implementing inventory management systems and maintaining accurate records.
  • Streamlined processes within the clinic, implementing efficient systems for patient management and communication among staff members.
  • Coordinated closely with warehouse staff regarding inventory management, ensuring accurate documentation of contents loaded onto dry vans for transport.
  • Streamlined content management processes with the design and implementation of custom WCM templates.
  • Led efforts to transition from paper-based records management systems to electronic alternatives, increasing overall organizational efficiency and security measures surrounding sensitive information.
  • Optimized database management systems to streamline donor information tracking, reporting, and analysis processes.
  • Streamlined financial data management by implementing efficient filing systems and digital recordkeeping.
  • Developed performance management systems that aligned with business objectives, driving employee productivity and accountability.
  • Streamlined pharmacy operations by implementing efficient workflow processes and inventory management systems.
  • Monitored ongoing developments in industry best practices, integrating innovative solutions into existing systems for enhanced compliance management capabilities.
  • Enhanced office organization by implementing efficient inventory management systems for hearing aid devices and accessories.
  • Spoke at industry events and conferences, sharing systems management techniques.
  • Oversaw change management efforts to ensure seamless integration of new processes or systems into existing workflows.
  • Streamlined mortgage application process by implementing efficient document management systems.
  • Streamlined office operations for increased efficiency by implementing new document management systems.
  • Implemented robust file management systems that streamlined document collection processes while reducing errors.
  • Mentored junior team members on best practices in quality systems management, contributing to their professional growth.
  • Implemented inventory control systems for better management of household supplies and amenities.
  • Improved office organization through the implementation of effective filing systems and inventory management.
  • Cultivated a high-performance culture through talent acquisition, performance management systems, and targeted professional development programs.
  • Increased fuel center efficiency by implementing streamlined processes and inventory management systems.
  • Drafted change management policies to streamline introductions of new software and systems.
  • Maximized table turnover rates through efficient seating arrangements and reservations management systems.
  • Utilized software systems to accurately track progress of multiple projects simultaneously, streamlining project management responsibilities.
  • Enhanced pharmacy operations by implementing efficient inventory management systems.
  • Streamlined inventory management systems for spare parts procurement, storage, tracking usage patterns, and minimizing waste.
  • Streamlined visa application processes by implementing efficient filing systems and digital records management.
  • Spearheaded the implementation of advanced technology solutions such as RFID tracking systems, warehouse automation tools, and transportation management software.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Created customized marketing materials to increase product awareness.
  • Coordinated cross-functional teams to execute integrated marketing initiatives supporting company objectives.
  • Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
  • Maximized conversion rates by crafting persuasive landing pages aligned with email marketing campaigns.
  • Mitigated spam complaints by establishing strong sender reputation through consistent branding elements in emails as well as clear messaging about the value proposition offered.
  • Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
  • Ensured compliance with CAN-SPAM regulations by implementing proper opt-in procedures and unsubscribe processes.
  • Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Increased open rates with engaging subject lines and personalized content tailored to target audiences.
  • Conducted regular performance analysis of competitors'' email strategies to identify areas of differentiation or potential improvement opportunities for our brand''s campaigns.
  • Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Enhanced email campaign performance by strategizing and implementing A/B testing methods.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
  • Developed questionnaires and facilitated focus group discussions.
  • Devised data visualization dashboards to make complex data more accessible to stakeholders.
  • Established and managed relationships with external data providers and research vendors.
  • Utilized specialized software to capture and process data.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Decreased churn rate within the subscriber base by designing re-engagement campaigns aimed at dormant recipients.
  • Tracked key metrics and developed spreadsheets and data models.
  • Stayed abreast of industry best practices for email design, content creation, audience segmentation, analytics reporting, among others.
  • Developed comprehensive data-driven reports to track key performance indicators and inform future marketing decisions.
  • Created and distributed surveys for data collection and analysis.
  • Tracked key performance indicators to measure success of campaigns.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Collaborated with creative teams to develop high-quality visuals for effective email promotions.
  • Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
  • Researched and evaluated potential new markets and products.
  • Generated reports to support development and implementation of marketing plans.
  • Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Developed and maintained courteous and effective working relationships.
  • Resolved problems, improved operations and provided exceptional service.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Paid attention to detail while completing assignments.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Provided professional services and support in a dynamic work environment.
  • Learned and adapted quickly to new technology and software applications.
  • Reduced unsubscribe rates by evaluating consumer feedback and making necessary adjustments to frequency or content strategy accordingly.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Optimized email campaigns to increase open and click-through rates.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Maximized return on investment for email campaigns by performing regular analysis of campaign performance data.
  • Understood and anticipated customer needs to develop targeted campaigns.
  • Strategized and implemented email personalization and dynamic content.
  • Managed multiple simultaneous email campaigns from start to finish.
  • Optimized email deliverability, ensuring adherence to industry best practices and anti-spam regulations.
  • Streamlined email production process, implementing efficient workflows for content creation, design, and deployment.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Fostered a culture of innovation and experimentation by consistently testing new ideas or techniques to optimize the performance of email campaigns.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Coordinated promotional calendar planning in alignment with company-wide initiatives to drive product awareness and sales via targeted emails.
  • Developed ongoing strategies to optimize for email performance and conversions.
  • Collaborated with cross-functional teams to ensure consistent brand messaging throughout all marketing channels.
  • Contributed to long-term strategic planning activities aimed at realizing continuous improvement in the effectiveness of Email Marketing efforts.
  • Increased subscriber engagement by segmenting email lists and delivering personalized content.
  • Created and managed social media campaigns to increase brand engagement.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed comprehensive reporting dashboards to showcase the impact of email marketing efforts on overall business objectives.
  • Boosted click-through rates with compelling email content and strategically placed callstoaction.
  • Improved website visibility through development and implementation of SEO strategies.
  • Leveraged dynamic content capabilities within emails to create a highly personalized experience for subscribers based on preferences or behaviors.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Conducted market research to identify new opportunities and target markets.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Implemented automated drip campaigns to nurture leads effectively through various stages of the sales funnel toward conversion goals.
  • Devised content strategy to effectively engage target audiences.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Worked well in a team setting, providing support and guidance.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Demonstrated leadership skills in managing projects from concept to completion.

Content Management Specialist

Azspire
04.2021 - 12.2023
  • Identified opportunities for improvement by staying current with industry trends and best practices in content management.
  • Drove accuracy of content through careful proofreading and fact-checking.
  • Utilized SEO techniques to optimize content for search engine rankings.
  • Enhanced user experience by streamlining content organization and navigation strategies.
  • Supported marketing initiatives through the creation of engaging multimedia content such as blog posts, videos, infographics, and social media updates.
  • Developed comprehensive content management plans for improved efficiency and accuracy in delivering digital assets.
  • Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
  • Facilitated efficient workflow by designing and implementing standardized templates for various types of content.
  • Optimized site performance through regular monitoring, reporting, and analysis of web analytics data.
  • Wrote and created content for various topics and mediums.
  • Edited and reviewed content for grammar, spelling and punctuation.
  • Suggested improvements to content to enhance quality and accuracy.
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Established and implemented workflows to streamline editing processes.
  • Provided concise and constructive editorial feedback to writers to improve article and story writing.
  • Spearheaded the migration from one CMS platform to another, ensuring minimal disruption to end users during the transition.
  • Ensured timely delivery of projects by effectively managing deadlines and priorities among team members.
  • Conducted regular audits to maintain consistency, relevance, and accuracy of online content.
  • Collaborated with writers, designers and other editors to deliver content of highest quality.
  • Developed and maintained editorial standards for content.
  • Evaluated and recommended new content management tools and technologies, staying ahead of the curve in a rapidly evolving digital landscape.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Provided professional services and support in a dynamic work environment.

Education

High School Diploma -

Crossland High School
Temple Hills, MD
06.1996

Skills

  • Social media knowledge
  • Word Processing
  • Pre-Production Planning
  • Problem-solving aptitude
  • Photography Editing
  • Deadline Attainment
  • Time Management
  • Multimedia production
  • Online Advertising
  • Production Management
  • Multitasking
  • Freelancer Coordination
  • Analytical Skills
  • Desktop and Laptop Computers
  • Flexible Schedule
  • Problem-Solving
  • Planning and coordination
  • Wordpress
  • Teamwork and Collaboration
  • Relationship Building
  • Multitasking Abilities
  • Microsoft Office
  • SEO Familiarity
  • Cultural Awareness
  • Analytical Thinking
  • Organizational Skills
  • Database Maintenance
  • Attention to Detail
  • Accessibility Compliance
  • File and Records Management
  • System Analysis
  • Desktop Publishing
  • Interpersonal Skills
  • HTML and CSS Knowledge
  • Strong attention to detail
  • Reliability
  • Google Analytics
  • Active Listening
  • Rehearsal Review
  • Offline Editing
  • Schedule Coordination
  • Issue Resolution
  • Post-Production Processes
  • Education Programming
  • Graphics and Photo Imaging Software
  • Critical Thinking
  • Effective Communication
  • Film Cutting and Editing
  • Project Oversight
  • Time management abilities
  • Production Requirements
  • Post-production
  • Problem-solving abilities
  • Data Analysis
  • Production Process Coordination
  • Technical Supervision
  • Operational Reporting
  • Administrative Functions
  • Project Coordination
  • Production Processes
  • Schedule Management
  • Video Editing Software
  • Email Marketing
  • Email Marketing Software
  • Email Marketing Experience
  • Direct Email Marketing
  • Email marketing campaigns
  • Email Marketing Techniques
  • Email Marketing Design
  • Email Marketing Automation
  • Email Marketing Analysis
  • Email Marketing Templates
  • Email Marketing Strategies
  • Email Marketing Strategy
  • Email Template Design
  • Social Media and Digital Marketing
  • Email Campaign Management
  • Digital Marketing Tools

Timeline

CMS Manager

Think Small
08.2023 - Current

Webinar Producer

Unbounded Associates
03.2023 - Current

Content Management Specialist

Azspire
04.2021 - 12.2023

Event Manager Consultant

Devereux Center For Resilient Children
01.2021 - Current

Senior Producer

Virtual Production Pro
03.2012 - Current

High School Diploma -

Crossland High School

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