Andrea Gold
Scotch Plains,New Jersey
Summary
Retail Operational Specialist | Business Development Professional Awarding-winning, dynamic business professional with proven ability to exceed year over year (YoY) goals. Accomplished brand champion and project manager who excels at strategic thinking and creating solutions for dramatic triple-digit revenue growth in competitive retail environments. Omni savvy, seamlessly integrating technical expertise with innovative and imaginative promotional strategies to transform customer experience and service while consistently exceeding key company standards/metrics. Lead for retail operations, business processes, and communication for 168 stores across North America. 7+ years multi-store operations experience. Keen business acumen, project management skills, and relationship management aptitude combine to drive adaptable business plans that are profitable and sustainable. Customer-focused and company-centric, leading by example to inspire teams to succeed and outperform. Performance is underpinned by an energetic, personal passion for surpassing expectations. Dedicated retail professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
13
13
years of professional experience
Work History
Retail Operations Manager
Estee Lauder – North America Operations (MAC Cosmetics)
2022.04 - Current
- Spearheaded multiple projects from concept through completion while successfully managing timeline and budgets on each project
- Completed data analysis of Redeemable Service Program to determine revenue growth opportunity in future fiscal years
- Strategize with department leads on Visual Merchandising enhancements by utilizing EDW and PowerBI data to analyze traffic, sales, and buying patterns
- Propose mitigation plan to Senior Leadership to drive services and events to grow top line sales
- Full 360 planning, execution, and run of show of field meetings including agenda, operations, and scouting location and speaker
- Full execution of global meetings by bringing the Brand’s vision to life
- Successfully planned and executed operational, marketing, and omni trainings to 160+ doors across North America
- Effectively reduced the amount of store closures and increased Omni KPIS
- Liaison between Corp partners and field to ensure store teams are provided trainings, resources, and communication they need to achieve sales
- Successfully strategize with corporate and field partners to reduce cost by 500k in Real Estate closures
- Project Manager of new store innovation through 8 store renovations and 50 refresh projects
- Effectively partner with Marketing to stream-line communication to field and in store teams, create promotions to drive traffic, specific marketing plan for upcoming new doors
- Conduct 30+ field visits to support stores with IT, maintenance, loss prevention, marketing, Omni, and inventory escalation and trainings
- Recognize inventory opportunities within field and created customized shrink reduction plan to reduce shrinkage in stores.
Sales and Education Executive
MAC Cosmetics – Northeast Region
2017.10 - 2022.04
- Successfully groomed 10+ employees for promotion to management positions
- Monitors and evaluates approximately five annual field/store training events to ensure successful implementation, goal attainment, and strategic development to improve performance
- Acquired Too Faced brand in April 2019, developing and implementing enticing “gift with purchase” marketing structure and strategy, visual merchandise management, sales tracking, millennial-targeted consumer brand training and development, and inventory planning
- Recruited to lead entry into the airport retail sales market, a new channel where the company had limited to no presence
- Worked closely with Marketing, Retail Operations Management, and retailers to develop and execute industrial strategic sales and marketing plans, product offerings, and sales programs, including national account targets, incentives, and territory initiatives for a sales team of seven people
- Penetrated an untapped market, establishing presence with a high-traffic airport location that created potential for a steady, long-term income stream into the future as a booming shopping destination skyrocketing quarterly sales by 12%
- Effectively completed 12 shows in NYFW (New York Fashion Week) in three seasons 1 of 5 artists hand-selected to coordinate and represent the brand
- Accomplished soon-to-be-launched global new makeup collection campaign partnering/aligning with marketing and advertising 1 of 4 artists chosen to coordinate and attend.
Store Manager
MAC Cosmetics – King of Prussia, PA
2015.03 - 2017.10
- Achieved increased sales with consultative, value-focused customer service approach
- Recommended company-adopted measures for improving standard workflow and employee performance to increase service quality and enhance job safety while analyzing and evaluating operational problems (such as theft and wastage) and streamlining procedures to alleviate said problems
- Effectively planned and executed two dignitary-level industry events resulting in continuous double-digit revenue percentage increases YoY
- Led my store/counter to generate an annual record-breaking sales stream of $3.3M in FY 2016.
Assistant Store Manager
MAC Cosmetics – King of Prussia, PA
2014.03 - 2015.02
- Single-handedly helped store surpass target sales goals and profitability through development succession planning of team, new artist recruitment, master class and event facilitation, and meticulous inventory management
- Earned promotion to Store Manager of flagship door in less than one year
- Hand-picked by Store Manager to lead talent management functions by recruiting, training, and developing store associates
- Recognized as a customer service “all-star”, consistently demonstrating exemplary client care and problem resolution.
Assistant Store Manager
MAC Cosmetics – Christiana Mall, Newark, DE
2012.11 - 2014.04
- Performed manager-on-duty functions in the absence of the store manager
- Provided timely and accurate input and feedback for the completion of performance evaluations, and assisted with the discreet delivery as well as the developmental feedback to the associate.
Make-Up Artist
MAC Cosmetics – Christiana Mall, Newark, DE
2011.12 - 2012.10
- Sold prestige cosmetic products to clientele with an emphasis on superior customer service
- Utilized unsurpassed interpersonal skills and demonstrated the ability to answer customer questions with well thought-out, educated, and whole-hearted responses
- Established and grew critical relationships with frequent and high-profile clients
- Developed and presented compelling visual makeup demonstrations, persuasively promoting cosmetics line benefits and features gaining buy-in from customers, resulting in consistent sales growth, continuously exceeding sales goals.
Education
Fashion and Make-Up Artistry Certification -
Make-Up Designory (MUD)
Burbank, CAHigh School Diploma -
St. Marks High School
Wilmington, DESkills
- Establish Process and Tools for Effective Communication
- Strategic Planning and Marketing
- Proficient in PowerPoint and Excel
- Strategize and Project Management New Construction Projects
- Improve Efficiency to Drive Higher Sales and profitability
- Multi-level Project Management
- Collaborative Relationship Building and CRM
- Proficient in EDW and PowerBI Data Analysis
- International Training, Facilitation, and Development
Timeline
Retail Operations Manager
Estee Lauder – North America Operations (MAC Cosmetics)
2022.04 - Current
Sales and Education Executive
MAC Cosmetics – Northeast Region
2017.10 - 2022.04
Store Manager
MAC Cosmetics – King of Prussia, PA
2015.03 - 2017.10
Assistant Store Manager
MAC Cosmetics – King of Prussia, PA
2014.03 - 2015.02
Assistant Store Manager
MAC Cosmetics – Christiana Mall, Newark, DE
2012.11 - 2014.04
Make-Up Artist
MAC Cosmetics – Christiana Mall, Newark, DE
2011.12 - 2012.10
Fashion and Make-Up Artistry Certification -
Make-Up Designory (MUD)
High School Diploma -
St. Marks High School
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