ANDREA GOTT
Alpharetta,USA
Summary
Senior Director with extensive experience at Verizon, achieving multi-billion-dollar revenue growth through innovative global marketing strategies and effective demand generation. Proficient in budget management and ROI analysis, with a strong focus on C-suite collaboration and partner engagement. Consistently delivers high-impact results while enhancing customer lifetime value.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Director, Program & Product Management
Verizon
Alpharetta, USA
01.2024 - Current
- Provide executive leadership and strategic oversight across a diverse portfolio of acquisition, retention, and winback initiatives—consistently exceeding growth objectives and contributing to multi-billion-dollar annual revenue performance.
- Managed global marketing programs and developed global marketing strategies.
- Directed strategic initiatives for 7M+ total subscribers (~5M Wireless, ~2M Home Internet), generating over $1B in service revenue and $500M in adjacency growth annually.
- Spearheaded the Mobile & Home (M&H) Convergence strategy, achieving a 48% convergence rate and significantly enhancing Customer Lifetime Value (CLV) through cross-product adoption.
- Pioneered AI-driven marketing attribution and spend optimization, increasing overall campaign ROI by over 50% and successfully scaling investment in high-performing channels.
- Leveraged Key Performance Indicators to measure success.
- Designed and launched hyper-personalized cross-sell and re-engagement programs, resulting in a double-digit increase in retention and maximized revenue per customer.
- Coordinated end-to-end acquisition strategies leveraging high margin product portfolio as differentiators that expanded market penetration across key segments.
- Utilized CMI research and Geo/DMA analytics to uncover high-value audience pockets, informing and optimizing targeted acquisition efforts.
- Partnered with C-suite leadership across marketing, sales, product marketing, and finance to align enterprise priorities, secure investment, and accelerate go-to-market execution.
Director of B2B Global Digital Marketing
Verizon
Alpharetta, USA
01.2013 - 01.2024
- Led digital demand generation, partner marketing, campaign strategy, and marketing automation for business and consumer segments, optimizing acquisition funnels and improving marketing ROI.
- Developed and managed marketing programs and utilized marketing automation tools.
- Architected a world-class digital demand generation infrastructure that delivered a 40% year-over-year increase in lead quality and generated $105M in influenced revenue in 2023.
- Developed a churn mitigation framework, which reduced churn by 5 basis points (bps) and contributed to a 15% increase in subscriber growth immediately.
- Executed War Room agile initiatives leveraging key business models, delivering over $100M in incremental annual revenue by rapidly optimizing cross-segment campaigns and scaling high-impact programs.
- Managed a $50M+ annual marketing budget, successfully increasing Marketing Qualified Leads (MQLs) by 68% across six business segments.
- Demonstrated strong budget management and ROI analysis skills.
- Negotiated, directed and executed various sponsorships (NHL, NBA, NFL, Soccer, and Local golf and concert events).
- Oversaw Inside Sales business transformation, improving EBITDA performance and driving 25% year-over-year growth across five sales centers.
- Directed annual execution of 1,000+ Tier 1 to local events globally, incorporating technology and education to drive a stronger product interest pipeline (such as network security, cloud and cybersecurity).
- Negotiated MDF and Sponsorships agreements with key external vendors.
- Leveraged Joint Marketing Agreements to drive partner strategies.
- Field Marketing and Sales incentive programs to elevate key collaborations amongst product, sales and marketing to drive growth.
Associate Director, Merchandising, Store Design & Distribution
Verizon
Alpharetta, USA
01.2005 - 01.2013
- Oversaw regional merchandising and operational initiatives across 2,500 retail and indirect locations, managing $30M in budgets and driving regional market share gains.
- Focused on driving revenue growth and optimizing marketing budgets.
- Launched regionally based mobile applications, coordinating with developers and aggregators to enhance customer engagement and in-store experience.
- Standardized retail design and merchandising frameworks, improving efficiency and consistency across 2,500 retail and indirect store environments.
- Streamlined internal controls, budget processes, and vendor management to reduce operational costs and enhance cross-regional alignment.
Education
Bachelor of Science - Sociology, Psychology, Biology, Education
University of Mississippi
Oxford, MSSkills
- Salesforce
- HubSpot
- Marketing automation
- Demand generation
- Budget management
- ROI analysis
- Key performance indicators (KPIs)
- Global marketing strategies
- SaaS product marketing
- Value proposition development
- Revenue growth initiatives
- Partner marketing engagement
- Verbal communication
- Written communication
- C-suite influencer
- Key partner
Certification
Demandbase ABM Go-To-Marketing Certification
Awards
- All In Award 2019, 2021 and 2023
- Winner's Circle 2019
- Top Performer 2024
Key Proposition
Spearheaded large-scale transformation initiatives that unified marketing, sales, and operations under a shared strategic roadmap—driving measurable increases in acquisition, retention, and profitability., Built and executed omnichannel demand generation programs that boosted qualified leads by 40% and delivered over $500M in influenced revenue across multiple business segments. Proven ability in partner marketing to drive revenue growth., Designed targeted lifecycle campaigns that reduced churn by 5 bps, increased cross-sell opportunities, and strengthened customer lifetime value through predictive analytics and segmentation., Implemented advanced data modeling, CRM automation, and analytics dashboards (Salesforce, Marketo, GCP, Teradata) to inform real-time decision-making and improve marketing ROI by double digits. Expertise in return on investment analysis and managing marketing automation platforms.
Leadership Programs And Affiliations
- Sponsor, Women of Wireless
- WAVE Leader, Women's Association of Verizon Employees
- PACT Leader, Parents and Caregivers Together of Verizon Employees
- VALOR, Veterans and Advocates Leading the Organization Responsibility of Verizon Employees
- Women's Leading Edge Global Leadership Program (Top 200 Globally Selected Participants)
Timeline
Senior Director, Program & Product Management
Verizon
01.2024 - Current
Director of B2B Global Digital Marketing
Verizon
01.2013 - 01.2024
Associate Director, Merchandising, Store Design & Distribution
Verizon
01.2005 - 01.2013
Bachelor of Science - Sociology, Psychology, Biology, Education
University of Mississippi