ANDREA HOGAN
San Diego,CA
Summary
Regional CMO and channel leader with 15+ years’ experience building and scaling OEM, partner, and ecosystem GTM strategies in the technology industry. As Regional CMO & Channel Sales Lead for North America at Qualcomm, managed $110M+ budgets, grew revenues from $4B to $11B, and enabled category-defining launches across OEMs, distributors, solution providers, and retailers. Partnered with strategic leaders including Amazon, Microsoft, Meta, Google, HP, Dell, Lenovo, Motorola, Bose, Insight, CDW, TD SYNNEX, Best Buy, and Walmart to drive adoption of new technologies and expand commercial and consumer channels. Recognized for bridging strategy with execution—developing visionary GTM programs while delivering measurable pipeline and revenue growth.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Action link, Director - Sales & Channel Marketing
IBM (Senior Consultant)
01.2006 - 2009
Regional CMO | Channel Sales Lead, North America
Qualcomm
05.2019 - 07.2024
- Led and scaled Qualcomm’s first consumer and commercial channel program to support new PC segment category launching 20 channel partners in 2023 hitting a $450M revenue target.
- Led GTM partnerships and campaigns with OEMs (HP, Lenovo, Dell, Motorola, Bose), hyperscalers/platform partners (Amazon, Microsoft, Meta, Google), solution providers/distributors (Insight, CDW, TD SYNNEX), and retailers (Amazon.com, Best Buy, Walmart).
- Managed channel marketing, brand / digital campaigns, research, events, sponsorships, and public relations and played vital role enabling regional revenue growth to $11B.
- Architected region’s 1st marketing development fund (MDF) strategy for OEM customers, delivering 50% lift in key message pull-through with MDF doubling from $40M to $80M+ based upon demonstrated success.
- Developed new partner marketing framework including toolkit, portal, awards program, launch and event support for key tech customers such as Google, Facebook, Motorola, Bose, Eero, Lenovo, HP and Dell.
- Responsible for 50+ annual NA events across consumer, commercial, customer and industry landscape.
- Represented Qualcomm on CTIA Wireless foundation board and driving agenda to leverage 5G in service of bridging the digital divide in underserved communities.
- Led regional executive social media strategy and communications, building thought leadership platforms for senior leaders across LinkedIn and Twitter; drove consistent messaging, elevated executive visibility, and generated measurable engagement that supported pipeline growth and partner relationships.
- Channel Sales and Marketing | Brand and Digital Marketing | Go-To-Market | Partner Marketing | Leadership and Team Development Event Marketing | Strategic communication | B2B and B2C | Partnerships & Alliances
Director, Global Partner & Channel Marketing
Qualcomm
01.2015 - 01.2019
- Managed Formula One NA sponsorship activation which delivered $16M in media value, ranking 12th among all team partners, and establishing Qualcomm as thought leader in automotive sector.
- Rolled out new Qualcomm Snapdragon Sound Technology in partnership with Amazon Music, leading to robust pipeline of potential OEM customers projected to deliver $100M+ in incremental annual revenues.
- Partnered with Lions Gate Entertainment during premiere of “Power Rangers” to create innovative virtual reality (VR) experiences outside theatres at select locations for moviegoers.
- Conceptualized and participated in Qualcomm’s 1st reality TV show competition, launching “Qualcomm Snapdragon VR Developer Challenge” matching game developers with YouTube celebrities.
- Partnered with Bose, Oculus and MSFT on omnichannel retail channel programming including training, endcap design and online.
- Launched 1st retail training program at Best Buy, covering entire portfolio of Qualcomm-powered products for audience of 100K sale associates. Drove $4.5M+ in incremental annual sales across critical product categories.
- Collaborated with Best Buy during launch of Oculus VR’s “Quest 2”, working with Best Buy team to enable new product to outsell “Quest 1” within just 79 days with Best Buy selling 40% of all “Quest 2” devices.
- Co-led NA comm’s function and launched company’s 1st public relations campaign in Australia, identifying top media publications and obtaining significant coverage to promote Qualcomm as pioneer in 5G.
- Partnered with Bose, Oculus and MSFT on omnichannel retail channel programming including training, endcap design and online.
Director, Global Partner & Channel Marketing
Qualcomm
01.2012 - 01.2015
- Worked closely with OEM customers and retail channel partners to build brand awareness of Snapdragon-powered devices. Architected and Delivered 300% return on inaugural MDF strategy.
Channel & Sales Operations Marketing Lead
Flo TV
01.2009 - 01.2011
- Led launch of Qualcomm’s 1st consumer product (FLO TV). Successfully on-board 8K retail stores across North America within just 12 weeks and created an online training site to educate 10K retail sales associates.
Education
Master of Arts (MA) - Marketing
National University of Ireland
Post-Graduate Diploma - Marketing
National University of Ireland
Bachelor of Commerce (BC) - Marketing, Law & Economics
National University of Ireland
Skills
- Channel Sales and Marketing
- Brand and Digital Marketing
- Go-To-Market
- Partner Marketing
- Leadership and Team Development
- Event Marketing
- Strategic communication
- B2B and B2C
- Partnerships & Alliances
Certification
- CMO Executive Program – Strategic Marketing Leadership, Columbia University
- Executive Program – Women’s Leadership, Stanford Graduate School of Business
- The Emerging CMO- Strategic Marketing Leadership, Stanford Graduate School of Business
- Fundamentals of Strategy, Harvard Business School
- Certificate In Digital Media, Seo & Video Production, San Diego State University
Community Service
Treasurer | Board Member, CTIA Wireless Foundation, DC, Qwomem Board Member, Qualcomm, President And Board Member, Elder Help of San Diego | American Heart Association
Timeline
Regional CMO | Channel Sales Lead, North America
Qualcomm
05.2019 - 07.2024
Director, Global Partner & Channel Marketing
Qualcomm
01.2015 - 01.2019
Director, Global Partner & Channel Marketing
Qualcomm
01.2012 - 01.2015
Channel & Sales Operations Marketing Lead
Flo TV
01.2009 - 01.2011
Action link, Director - Sales & Channel Marketing
IBM (Senior Consultant)
01.2006 - 2009
Post-Graduate Diploma - Marketing
National University of Ireland
Bachelor of Commerce (BC) - Marketing, Law & Economics
National University of Ireland
Master of Arts (MA) - Marketing
National University of Ireland
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