ANDREA KOOPMAN
Lincoln,NE
Summary
Tenacious Business and Marketing Professional offering 25+ years of extensive experience developing and implementing business and marketing strategies for maximum sales growth. Proficient in client relations, marketing principles, product output strategies, and team leadership. Strong analytical and strategic thinker equipped with superior interpersonal, organization and multi-tasking skills. Competent at working efficiently in both individual and collaborative environments.
Overview
23
23
years of professional experience
Work History
Marketing Manager
Perry Reid Construction
02.2020 - Current
- Develop client leave behind materials
- RFP materials, gather necessary company information including employee resumes and specific project management experience, project photos, and project information
- Work with design team on RFP response layout and design
- Guarantee timelines are firm and deadlines are met
- Maintain a pulse on industry trends through online research
- Plan and coordinate company events including staff meetings, company events, groundbreaking, and ribbon cuttings
- Company swag, design and manage company store, employee swag, and event swag
- Organize company outreach for job fairs
- Maintain company website and social media accounts
- Design and curate company newsletter
Human Resource Manager
Perry Reid Construction
02.2020 - Current
- New hire onboarding and termination offboarding
- Schedule new hire screenings
- Maintain employee files
- Benefits enrollment and employee eligibility tracking
- 401K eligibility tracking and payroll submission
- Payroll processing, including time card management, labor cost coding, paid time off management, HSA, and deductions
- Manage employee expense reporting and reimbursements
- Performance Reviews quality control, timeliness accountability, tracking, and status changes
- Job descriptions updates and maintenance
- Write and update company policies and procedures
- Develop and initiate employee engagement surveys
- Chief Heartbeat Officer, employee relations partner for concerns, issues, questions, and everyday needs.
- Conducted thorough internal investigations, addressing employee concerns with fairness and transparency.
- Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
- Maintained accurate HR records in compliance with applicable laws, ensuring efficient data retrieval when required.
- Facilitated onboarding sessions and on-the-job training for new hires bolstering position knowledge and skillset.
- Distributed employee engagement surveys to identify areas of improvement.
- Manage benefits administration, ensuring accurate enrollment and timely processing of claims.
- Manage employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
- Enhance team workflows and employee job satisfaction by coordinating communication between managers and employees.
- Employee recognition including anniversary awards and birthdays
Business Coordinator
Perry Reid Construction
02.2020 - Current
- Office operating budget management
- Coordinate staff training and development efforts, develop training plans and materials
- Coordinate meetings, book venues and arrange catering
- Provide administrative support to company President, senior management, and other departments
- Ensure business functions smoothly, tasks are completed on time, and communication is clear across departments.
Contract Administrator and Compliance Manager
Perry Reid Construction
02.2020 - 01.2023
- Reviewed subcontracts for accurate subcontractor information, scope of work, and retainage
- Liaison between Project Managers and Subcontractors in relation to contract execution and subcontractor compliance
- Compliance Manager, responsible for ensuring subcontractor’s insurance coverage met contract requirements, acquiring subcontractors’ contractor registration annually, maintaining subcontractor W-9s.
Director of Marketing
Stop ‘N Shop
01.2017 - 02.2020
- Conceptualized, developed, and executed marketing and media strategies
- Identified market opportunities and initiated efforts accordingly
- Defined and executed marketing plan, product campaigns, branding, promotions and merchandising best practices
- Maintained social media efforts and website
- Developed creative for social media and website content
- Maintained Hootsuite account and analytics
- Grew loyalty club base and developed engagement efforts for increased brand awareness resulting in increased sales
- Coordinated all events and media relations initiatives, such as radio, print advertising, and events and sponsorships
- ROI and performance analysis on all efforts as they related to the business
- Interfaced closely with vendors and industry business reps
Sales Manager
IGT/GTECH
01.2014 - 01.2017
- Maintain positive client relations with contracted customer
- Client management – met client’s needs, offered solutions for business growth
- Provided leadership, direction, training, and motivation to statewide Sales Representatives team
- Established statewide sales goals and strategies to achieve goals
- Managed employee bonus structure
- Sales analysis utilizing SAP databases
- Project management from development to execution
- Key player in development of client’s annual Business Plan
- Coordinated, implemented, and briefed corporate strategies and initiatives from concept to execution to sales team
- Prepared and conducted quarterly sales meetings and training
- Oversaw hiring of new employees, on-boarding, performance reviews, corrective action and ensured compliance with corporate policies and procedures
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
- Prepared sales presentations for clients
- Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
Marketing Support Manager
GTECH
01.2011 - 01.2014
- Collaborated closely with customer to increase sales
- Analyzed sales trends and forecasted for market trends
- Consultant to customer on product design, and concept-to-market planning
- Managed Order Specialist Team
- Provided on-going and best practices training
- Planned for and implemented distribution strategies
Senior Sales Representative
GTECH
01.2004 - 01.2011
- Wrote Regional Business Plans, including product promotions, market execution and merchandising strategies
- Coordinated sales management, marketing projects and event facilitation for customer and staff meetings
- Provided ongoing training
- Developed and executed regionalized promotions
- Sales Team and client liaison
- Developed positive working relationships to motivate Sales Team.
Order Specialist Representative
GTECH
01.2001 - 01.2004
- Inventory analysis and market replenishment
- Analyzed sales trends and made recommendations to client
- Determined optimal product mix to maximize sales
- Provided customer service to statewide retailer base.
Education
Bachelor of Applied Science - Business Management
Peru State College
01.2006
Associate of Applied Science - Marketing
Southeast Community College
01.2000
Skills
- Client Relations
- Workflow planning
- Product development
- Business development
- Campaign Management
- Team leadership
- Business Objective Analysis
- Corporate Communications
- Brand Promotion
- Growth strategies
Affiliations
American Marketing Association – member since 2011 - 2016
Timeline
Marketing Manager
Perry Reid Construction
02.2020 - Current
Human Resource Manager
Perry Reid Construction
02.2020 - Current
Business Coordinator
Perry Reid Construction
02.2020 - Current
Contract Administrator and Compliance Manager
Perry Reid Construction
02.2020 - 01.2023
Director of Marketing
Stop ‘N Shop
01.2017 - 02.2020
Sales Manager
IGT/GTECH
01.2014 - 01.2017
Marketing Support Manager
GTECH
01.2011 - 01.2014
Senior Sales Representative
GTECH
01.2004 - 01.2011
Order Specialist Representative
GTECH
01.2001 - 01.2004
Bachelor of Applied Science - Business Management
Peru State College
Associate of Applied Science - Marketing
Southeast Community College
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