Andrea Leone
Augusta,GA
Summary
Results oriented professional with a strong track record in driving both retail and wholesale business. Background that is well-rounded and diverse with experience with department, discount, grocery stores and ecommerce. Proven expert in growing profitable sales in retail and wholesale environments.
Overview
32
32
years of professional experience
Work History
Senior Buyer
Channel Control Merchants
2022.03 - Current
- Build long-term supplier relationships with vendors to establish quality and competitive pricing for off price deals.
- Grow Revenue Share partnerships to 70% of annual volume by managing partnerships with Key Accounts.
- Develop Lux Store concept for 5 flagship stores
- Collaborate with internal departments to better understand store needs and determine processing requirements.
- Negotiate deep discounts to be competitive in off price channel.
- Continually seek out new vendors to ensure differentiated assortments.
Director of Sales and Ecommerce
Mia Shoes
2012.05 - 2022.01
- Manage Ecommerce/ Key Account Division of a contemporary wholesale footwear company by developing strategies to grow sales, expand brand presence, and improve profit margins
- Direct and manage retail distribution of all ecommerce accounts by tier, with primary focus on growing top-tier segment
- Create annual shipment goals, and lead sales team to implement strategies specific to each account
- Cultivate strong relationships with existing customers, as well as identify and seek out new business opportunities for growth
- Negotiate cost of goods and delivery dates with overseas factories/agents to ensure healthy profit margins and proper inventory flow
- Manage wholesale inventory levels to maximize in-season sales opportunities.
District Sales Manager
Macy's
2009.05 - 2012.02
- Grow sales and profit for $30M Shoe, Handbag and Accessory business for district of stores by leading selling, merchandising and operational functions
- Manage store teams consisting of Area Sales Managers as well as store associates, with key focus on coaching all team members to improve selling capabilities
- Partner with Visual Managers on merchandising and presentation standards
- Analyze sales productivity and adjust floor plans to maximize trending brands
- Recommend assortment opportunities to buyers through in-store observation and analysis
- Develop local strategies and special events to excite customers
- Serve as liaison between stores, central, and vendors, providing communication to ensure alignment between all partners.
Buyer- Designer, Contemporary, Junior Footwear
Macy's
2005.04 - 2009.04
- Managed highly visible, $35M area, largest FOB within shoe division, consistently generating comp store growth
- Instrumental in promoting Associate Buyer to Buyer through effective coaching and development
- Served as mentor in Macy’s Mentoring program to help cultivate bench talent
- Grew aspirational brands such as Michael Kors/Coach 41% by elevating assortments in "A" doors
- Achieved #1 rank in comp sales growth for Junior Shoes
- Grew Impulse fashion business by ensuring Florida-right assortments year-round
Buyer- Bridge Jewelry
Macy's
2001.07 - 2005.04
- Doubled sales volume from $7M to $13M through assortment planning, replenishment, pricing analysis, key items focus and marketing
- Consistently achieved #1 rank in comp sales growth; chosen as best-practice for all Macy’s Divisions to follow regarding business strategy
- Grew gemstone category by creating value in key item and boxed gift offering
- Aggressively promoted category to drive traffic for key market share events.
Buyer- Dresses
Macy's
2000.03 - 2001.07
- Partnered with Private Brand team to deliver Florida-right dress styles year-round
- Grew girl’s swimwear business 15% by creating year-round swim resort- shop concept
Buyer
Giant Eagle Supermarkets
1997.04 - 2000.03
- HBA and Cosmetics
- Manage HBA/Cosmetics business for a leading regional grocery chain by developing strategies to grow sales and market share
- Leverage grocery affinity program to grow cosmetic customer base
- Drive value to customer by negotiating exclusive items, POP displays, and price breaks from vendors
- Direct plan-o-grams and product placement to maximize productivity
- Manage stock levels to achieve turnover goals and in-stock positions
- Communicated with regional directors, managers, franchise owners to ensure execution.
Product Manager
General Nutrition Centers
1995.03 - 1997.04
- Manage HBA, Health Management, and Sports Apparel categories designed to promote health and wellness
- Develop and launch private brand items with strategy inclusive of product concept pricing, packaging, and marketing
- Identify brands within the natural product industry that appeal to core customer
- Develop direct import gift and back massager programs with major manufacturers including overseas travel for sourcing.
Assistant Buyer
Kaufmann’s
1992.01 - 1995.02
- Two assistant buyer positions in Housewares and Cosmetics
Education
Bachelor of Science - International Business And French
Pennsylvania State University
University Park, PAMBA - Business Administration And Management
University of Hartford
Hartford, CT And Paris, FranceSkills
Retail Sales Driver
Profit and Margin Analysis
Wholesale Account Management
Inventory Management
Strategic Planning
Vendor Relations ( Retail)
Wholesale Account Management
Key Account Relations ( Wholesale)
Decision Making
Negotiation
Timeline
Senior Buyer
Channel Control Merchants
2022.03 - Current
Director of Sales and Ecommerce
Mia Shoes
2012.05 - 2022.01
District Sales Manager
Macy's
2009.05 - 2012.02
Buyer- Designer, Contemporary, Junior Footwear
Macy's
2005.04 - 2009.04
Buyer- Bridge Jewelry
Macy's
2001.07 - 2005.04
Buyer- Dresses
Macy's
2000.03 - 2001.07
Buyer
Giant Eagle Supermarkets
1997.04 - 2000.03
Product Manager
General Nutrition Centers
1995.03 - 1997.04
Assistant Buyer
Kaufmann’s
1992.01 - 1995.02
Bachelor of Science - International Business And French
Pennsylvania State University
MBA - Business Administration And Management
University of Hartford
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