Hi, I’m
Andrea Lujano
Social Media Manager
Marietta,GA
Summary
Creative social media manager with a track record of success building brand awareness and growing a following through a cohesive digital strategy. I develop the vision and achieve the objectives through the execution of integrated plans. Highly motivated, eager to take on new challenges. Strong ethical value, adaptability and exceptional interpersonal skills. Skilled at working effectively without and with supervision and quickly mastered new skills.
Overview
8
years of professional experience
1
Certification
Work History
Brain Bytes CreativeAtlanta, GA
SEO Analyst
02.2022 - Current
Job overview
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Optimized global brand performance in organic search engine results.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
Freelancers Marietta, GA
Communications and Social Media Manager
02.2015 - Current
Job overview
- Used editing and graphic design tools to create content and visuals for social channels.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Engaged with and responded to online audience through relevant comments.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Utilized Twitter and Facebook to promote products, services and content.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Designed and edited promotional publications.
Lidera CoachMexico, Mexico
Social Media Manager
12.2018 - 05.2021
Job overview
- Used editing and graphic design tools to create content and visuals for social channels.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Utilized Twitter and Facebook to promote products, services and content.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Built and maintained corporate image, brand and identity.
- Designed and edited promotional publications.
Agencia Like DigitalHonduras, Honduras
Social Media Manager
10.2017 - 05.2021
Job overview
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Engaged with and responded to online audience through relevant comments.
- Utilized Twitter and Facebook to promote products, services and content.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Created and optimized promotional publications and related materials.
- Identified client groups and audiences, determining best way to communicate publicity information.
FinishbuildMiami, FL
SEO Content Writer
06.2017 - 05.2018
Job overview
- Aligned SEO and marketing activities with brand voice and target consumer demographics.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Administered on-page optimization, conducted keyword research and developed metadata.
Revista Me Mola MadridMadrid , España
Copywriter
07.2017 - 02.2018
Job overview
- Created compelling and value-added content for blogs and social media properties.
- Translated creative ideas into tactical deliverables and initiatives.
- Developed quality and individualized content for websites with keyword-rich text and solid call to action statements.
Education
Universidad Bicentenaria De AraguaVenezuela
Bachelor of Science from Communication Advertising & Public Relations
10.2016
University Overview
- Additional Coursework in Locution
- Additional Coursework in Voice Dubbing and Neutral Accent.
- Final Grade: 5
- Consumer behavior in Aragueño from the Perspective of Neuromarketing Thesis
U.E.M.R. Luis Mariano RiveraVenezuela
High School Diploma
07.2009
University Overview
- 3.8 GPA
- Graduated cum laude
Skills
- Keyword analysis
- Google Analytics
- Content strategy
- Client relationship management
- Blogging
- Flexible schedule
- Problem resolution
- Analytical
- Organization
- Search engine optimization (SEO)
- Online marketing and advertising
- Communications leadership
- Fluent in Spanish
- Supervision & leadership
- Promotional marketing and advertising
- Copywriting, editing and review
- Excellent interpersonal communications
- Marketing communications
- Grammar skills
- Marketing understanding
- Microsoft Office
- Decision-making
- Internet and E-mail Marketing
- Canvas
Languages
Spanish
Native/ Bilingual
English
Professional
Certification
- SEO, SeoDay - 2022
- Voice dubbing and neutral accent, Training - 2019
- Licensed Universidad Central de Venezuela, [Broadcaster] - 2017
Hobbies
- I like reading books
- I like to write book reviews
- I like to give academic training
- I like to design interactive presentations
Timeline
SEO Analyst
Brain Bytes Creative
02.2022 - Current
Social Media Manager
Lidera Coach
12.2018 - 05.2021
Social Media Manager
Agencia Like Digital
10.2017 - 05.2021
Copywriter
Revista Me Mola Madrid
07.2017 - 02.2018
SEO Content Writer
Finishbuild
06.2017 - 05.2018
Communications and Social Media Manager
Freelancers
02.2015 - Current
Universidad Bicentenaria De Aragua
Bachelor of Science from Communication Advertising & Public Relations
U.E.M.R. Luis Mariano Rivera
High School Diploma
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