Andrea Mascaro
Ellington,CT
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations, and campaign optimization. Ready to offer 20 years of experience to a new role dedicated to achieving exceptional results on tight timetables.
Overview
19
19
years of professional experience
Work History
Advertising & Marketing Director
Lux Bond & Green
01.2017 - 10.2024
- Executed updated marketing plans to increase branding exposure, customer traffic, and sales.
- Developed and implemented strategic marketing campaigns, including site promotions, and engaging digital content.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
- Launched integrated marketing campaign models to enhance prospect engagement.
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Developed marketing strategies based on corporate objectives and market trends.
- Planned advertising campaigns for online, print and other mediums.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Supervised creation of marketing materials and collateral.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Collaborated with other departments to coordinate strategic marketing activities.
- Prepared marketing campaign budgets with finance personnel.
- Delivered marketing strategy updates to upper-level management.
- Utilize robust analytics to decipher crucial pivots in strategy
- Oversee production and execution of holiday catalog and bi-annual magazine
- Project managed the development of two e-commerce sites for both business streams – Lux Bond & Green and Store Fifty-Two
- Manage day-to-day operations for the e-commerce sites, including customer experience, order fulfillment, and new technologies
- Manage marketing budget and planning, content calendars, customer service-oriented technologies and internal communications.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Conducted market research to identify customer needs and preferences.
- Managed relationships with advertising agencies and vendors.
- Designed and produced marketing collateral for product launches and promotions.
- Analyzed sales data to measure the effectiveness of marketing initiatives.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Collaborated with internal stakeholders to ensure products meet customer expectations.
- Negotiated contracts with outside vendors such as printers, photographers, and web developers.
- Established metrics to track ROI on all marketing programs.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Developed strategies for online visibility through SEO and SEM optimization techniques.
- Presented monthly results of all marketing efforts at executive team meetings.
- Recruited and managed a team of marketers responsible for executing projects.
- Maintained up-to-date knowledge of industry trends and competitive landscape.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Executing strategic marketing plans with brands such as Rolex, Tudor, David Yurman, Citizen, and Grand Seiko to drive traffic and increase sales.
Director Marketing & Public Relations
Easterseals
01.2015 - 01.2017
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Collaborated with senior leadership to set long-term objectives for the company.
- Identified opportunities for improvement in operational performance metrics.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Established relationships with vendors and suppliers to secure favorable terms for materials or services.
- Prepared presentations for board meetings summarizing key developments within the company.
- Cultivated and maintained relationships to promote positive work culture.
- Leveraged market knowledge and studied competitive landscape to drive revenue.
Marketing Manager
DATTCO INC.
01.2011 - 01.2015
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Created content for promotional materials, including brochures, flyers, and websites.
- Developed social media marketing strategies to help brand the company and increase sales.
- Organized trade shows and exhibitions to promote brand awareness.
- Analyzed market trends to identify potential growth opportunities.
- Monitored competitors' activities to keep up with industry trends.
- Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Maintained relationships with key customers through regular communication.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Planned advertising campaigns for online, print and other mediums.
Marketing Coordinator
LAZ Parking
01.2006 - 01.2011
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Developed and implemented marketing plans and strategies to boost company visibility.
- Developed proposals instrumental in the company’s growth from 7 states to 21 states in my five years at the company
- Organized events such as conferences, trade shows, seminars, and webinars.
- Updated databases with customer information collected from various sources.
- Assisted in creating presentations for clients outlining proposed solutions.
- Maintained a library of marketing collateral including images and videos.
- Developed internal and external marketing communication and collateral pieces to support localized initiatives.
- Developed marketing strategies based on corporate objectives and market trends.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Coordinated and staffed pertinent industry trade show participation to increase market share.
Education
Executive MBA -
UCONN
05.2017
BS/BA - Marketing Communications & Advertising
Western New England
05.2004
Skills
- Business & Marketing Strategy
- Solid Organization and Management skills
- Media Buying
- Budgets & P&L’s
- E-Commerce & Digital Marketing
- Strategic Advertising
- Brand Strategy
- Attention To Detail
- Social Media
- Project Management
- Key decision making
- Campaign Planning
- Campaign Management
- Content Creation
- Digital Marketing
- Branding
- Media Relations
- Advertising Campaigns
- Marketing campaign development
- Staff Management
- Communications management
- Campaign Development
- Product Promotions
- Project Planning
- Marketing Analytics
- Marketing automation
- Networking
- Creative Direction
- Market Penetration
- Web Analytics
Affiliations
- Former Board Member for Hartford's Camp Courant
- Volunteer at Big Brother Big Sisters
Timeline
Advertising & Marketing Director
Lux Bond & Green
01.2017 - 10.2024
Director Marketing & Public Relations
Easterseals
01.2015 - 01.2017
Marketing Manager
DATTCO INC.
01.2011 - 01.2015
Marketing Coordinator
LAZ Parking
01.2006 - 01.2011
Executive MBA -
UCONN
BS/BA - Marketing Communications & Advertising
Western New England
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