Andrea Michael

Key responsibilities:

Act as brand ambassador and present the school to prospective parents and students at recruitment events, open days and information sessions locally

Develop personal rapport with prospective parents and students

Offer first class interpersonal and communication skills with evidence of customer service experience and selling skills.

Demonstrate an ability to read and understand a customer base and market trends.

Deliver a personalised visit experience to each prospective parent and student

Conduct one-to-one tours, and answer parent and student and prospective queries during consultations

Proactively follow up all enquiries, to convert to the next stage of the admissions process

Maintain contact with all live enquiries during the admissions process

Provide post tour feedback on all families to the Head.

Maintain the Arbor database and ensure accurate data-input for all stages of the process

Collate all documentation relevant to a new enrolment, and produce student files before transferring to the school office

Requesting student files from feeder schools for new enrolling students

Requesting safeguarding forms from previous school for new enrolling students

Conduct follow-up calls with parents who do not choose Keble in order to build a body of market intelligence, and define areas of potential improvement

Build relationships with key partners, affiliates and influencers

Help update the Head and/or Senior Leadership Team on admissions progress throughout the year

Assess boys and sit CAT tests to ascertain entry.

Assist the Head with the forecasting of admissions figures and compilation of ad-hoc reports as required

Assist the Head on termly Headmasters report

Keep up to date competitor schools information e.g. fees, open day events

Marketing

Full ownership of developing and implementing a strategic marketing and communications plan to drive student recruitment and boost admissions

Push Keble's reputation among prospective students and their families

Arrange and host a number of Open Days throughout the year.

Continue building Keble's brand and proactively promoting this through various communication channels to both new and existing audiences.

Fully responsible for creation of all marketing displays across the school site and in other areas.

Create and run marketing campaigns to promote the school

Be a passionate story teller and be able to demonstrate energy, drive and initiative to achieve Keble's marketing goals.

Produce creative and engaging content, photographs and video footage that will be included across social media channels and the school's website.

Assist the Head in writing the weekly School Newsletter

Plus

Assist and cover the school office on a daily basis and cover the phone during all half terms.

In my role as Editor of Close Up Magazine which I helped to launch in September 2007, I worked proactively with drive, motivation and enthusiasm. The magazine was based on a vision of bringing a glossy local lifestyle magazine to our local areas. My role within the company was to oversee the entire magazine from start to finish. I thrived on being busy and planned all editorial content including overseeing all fashion features and all graphics and layouts. I assigned and edited stories and wrote product reviewss and press releases and news for digital platforms. I supervised all interns and interacted closely with all staff. As a team, we collaborated well to create and design the theme of each monthly magazine. The end result would be sent to print together with all the marketing material sourced.