Andrea Moore-Summerville
Charlotte,North Carolina
Summary
Experienced media management professional with 20+ years of leading sales teams. Proven track record in team leadership, media planning, and brand awareness. Passionate about storytelling, skilled in oration and problem-solving. Strong ability to develop innovative communication strategies for local and global impact.
Overview
38
38
years of professional experience
Work History
Sales Manager
Tegna, Inc. (WCNC-TV)
03.2018 - Current
- Responsible for training, coaching and motivating a diverse sales team. The team has consistently met or exceeded quarterly goals.
- Oversee budget creation, implementation, and management, ensuring alignment with Tegna's objectives. Set up final framework and hold Account Executives accountable for meeting budgetary targets.
- Collaborate with Account Executives to expand their sales pipeline by effectively utilizing CRM tools. Ensure CRM is consistently updated to drive business growth and improve sales performance.
- Strategize with team to successfully enhance clients' brand awareness and engagement through the execution of integrated marketing campaigns.
- Partner with creative team and third-party consultant to craft compelling messaging and visual ads for campaigns, driving brand awareness and engagement for local businesses.
- Collaborate with team to analyze performance data, driving data-driven decisions and optimizations that ensure client success.
- Cultivate strong client relationships by hosting and engaging in events like the Wells Fargo Golf Tournament, NFL games, NBA games, and other high impact client experiences.
- Stay current on industry trends and best practices to drive innovation in marketing strategies.
- Conduct weekly meetings centered on role-playing and skill development to improve the team's effectiveness in securing business through compelling storytelling.
- Appear as a featured speaker on the television program Charlotte Today, reaching out to business owners seeking to enhance and grow their brands.
Sales Manager
Cox Media Group, Inc. (WSOC-TV)
06.2007 - 02.2018
- Promoted to manage and coach the national team and local account executives, overseeing over $50 million in annual revenue. Achieved the number one national share each quarter.
- Collaborated with national team and major agencies, including Omnicom, WPP, Publicis, IPG, Dentsu and Havas to enhance clients' brand awareness.
- Partnered with major luxury brands, including Mercedes, Audi and BMW to design and execute marketing strategies and sponsorships aimed at enhancing engagement and driving brand impact.
- Selected by corporate senior leadership team to represent and speak with college graduates and aspiring sales professionals, serving as the key spokesperson to engage with external audiences interested in entering the media industry.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
Account Executive
Cox Media Group, Inc. (WSB-TV)
02.2006 - 06.2007
- Successfully increased brand awareness and engagement through integrated marketing campaigns.
- Prospected and consulted with businesses to define objectives, goals, and budgetary investments, identifying the most effective marketing strategies to deliver their message through integrated marketing campaigns to drive brand awareness and engagement.
- Sold WSB's first mobile phone (WAP) sponsorship.
- Pursued and secured major trade deal with large Atlanta agency.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
Account Executive
Infinity Broadcasting, Inc.
03.2005 - 02.2006
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Organized and executed marketing events that increased brand awareness and engagement for clients, leading to enhanced customer loyalty and repeat business.
- Organized and hosted VIP events and was responsible for handling "exclusive" clientele.
Team Manager
Fox Television, Inc
09.2001 - 05.2004
- Hired, trained, motivated and led team in a newly established division of Fox Television. Served as a strategic thought leader, collaborating with corporate, station management and internal team to drive revenue growth. Ensured alignment with a unified vision and its consistent implementation across the company.
Regional Account Executive
Fox Television, Inc. (WBRC-TV)
04.2000 - 09.2001
- Planned, coordinated, and managed advertising campaigns for both new and existing clients, working directly and through agency contacts. Developed and delivered compelling presentations utilizing media research insights.
Regional Account Manager
Fox Television, Inc. (WGHP-TV)
07.1997 - 04.2000
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Account Executive
Fox Television, Inc. (WNYW-TV)
08.1994 - 07.1997
- Collaborated closely with major NY advertising agencies to develop and executive campaigns that enhanced client branding and marketing efforts. Strengthened the station’s market share through strategic and creative positioning, impactful negotiation, and strong relationship building.
Account Executive
CBS Television, Inc.
06.1993 - 08.1994
- Drove revenue growth for five CBS owned stations by collaborating with local advertising agencies. Successfully sold, serviced and expanded market share with New York's largest advertising agencies. Effectively presented and executed an innovative strategy with WPP (formerly Young & Rubicam) that converted network dollars into unwired revenue for stations.
Account Executive
Cox Media Group, Inc.
12.1988 - 06.1993
- Selected for a prestigious six-month media sales training program, and within two years, advanced to become the company's top Account Executive, managing major advertising agency accounts.
Senior Media Buyer
D'Arcy Masius Benton & Bowles, Inc.
10.1986 - 12.1988
- Negotiated and implemented multimedia buying strategies for various clients, including luxury brands like Cadillac and DeBeers. Researched and analyzed competitor activities to optimize media spend and performance for clients.
Education
Bachelor of Arts - Speech Communications And Journalism
Syracuse University
Syracuse, NY05.1985
Skills
Strategic innovation management
Collaboration expert
Effective communicator
Brand strategy
Client relationship management
Creative content development
Growth architect
Problem-solving & analytical
Performance optimization
Digital marketing
Timeline
Sales Manager
Tegna, Inc. (WCNC-TV)
03.2018 - Current
Sales Manager
Cox Media Group, Inc. (WSOC-TV)
06.2007 - 02.2018
Account Executive
Cox Media Group, Inc. (WSB-TV)
02.2006 - 06.2007
Account Executive
Infinity Broadcasting, Inc.
03.2005 - 02.2006
Team Manager
Fox Television, Inc
09.2001 - 05.2004
Regional Account Executive
Fox Television, Inc. (WBRC-TV)
04.2000 - 09.2001
Regional Account Manager
Fox Television, Inc. (WGHP-TV)
07.1997 - 04.2000
Account Executive
Fox Television, Inc. (WNYW-TV)
08.1994 - 07.1997
Account Executive
CBS Television, Inc.
06.1993 - 08.1994
Account Executive
Cox Media Group, Inc.
12.1988 - 06.1993
Senior Media Buyer
D'Arcy Masius Benton & Bowles, Inc.
10.1986 - 12.1988
Bachelor of Arts - Speech Communications And Journalism
Syracuse University
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