Summary
Overview
Work History
Education
Skills
Timeline
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Timothy Nelson

Summary

Over 10 years of leadership experience in the pharmaceutical and life sciences industries as a marketing Creative and Digital Experience Director. Expertise in omnichannel strategy, design, user experience, photography, video and animation, gamification, and AR and VR to create innovative, seamless omnichannel pharmaceutical consumer and HCP experiences. Strong skills in leadership, creative, and technical areas with extensive experience in leading and managing creative, UX design, video production, event design, and extended reality design/brand storytelling. Sought out by senior leadership and colleagues for new and innovative ideas, with a proven record of understanding client needs and establishing effective digital marketing strategies as an independent thinker and innovator of immersive digital experiences.

Overview

16
16
years of professional experience

Work History

Director of Omnichannel Design Studio

Cognizant
01.2020 - 01.2024
  • Led a multidisciplinary team of over 25 professionals across 10+ brands, approximately $20M/year, delivering high-quality branded experiences covering visual design, branding, UX, interactive design, video production, XR production, and print campaigns while strictly adhering to compliance and regulatory standards
  • Developed and executed digital and omnichannel media strategies to reach targeted audiences
  • Fostered a positive team culture, yielding enhanced team productivity, creativity, and collaboration
  • Collaborated with cross-disciplinary departments to develop novel experience strategies, optimizing the campaigns to reach new and existing audiences based on data-led insights
  • Monitored industry trends and emerging technologies to innovate tools, platforms, and methodologies to create immersive and interactive consumer experiences
  • Improved overall studio operations and processes, enhancing team productivity and project efficiency
  • Implemented process improvements that accelerated project timelines and optimized resource allocation
  • Successfully transitioned a 25+ person team across 5 disciplines to fully remote operations during COVID-19, maintaining productivity, quality, and team spirit
  • Led AI innovation projects, including prototyping AI Copilot for medical, legal, and regulatory reviews
  • Led AR/VR projects to enhance employee and investor experiences for major pharmaceutical companies
  • Nurtured interdisciplinary collaboration across multiple internal teams, leading to more innovative solutions
  • Increased pharmaceutical brand planning idea generation and quality through design thinking methodologies.

Creative Director / Experience Strategist

Cadient (Acquired by Cognizant in 2014)
06.2014 - 01.2020
  • Creatively directed marketing campaigns, interactive experiences, and live events for pharmaceutical clients, focusing on immersive brand communications and congresses
  • Led a cross-functional team to develop immersive educational experiences across digital, physical, and hybrid platforms
  • Managed/guided multiple stakeholders across accounts/projects, team development, led client strategy and branding, and execution of client tactics with an incredible eye for detail
  • Collaborated with pharmaceutical clients to translate brand insights into innovative and educational experiential solutions
  • Increased AR/VR application usage by leveraging next-gen interactive methodologies, shifting from app-based to browser-based experiences
  • Recognized as a subject matter expert in event design, video, AR, and VR production
  • Supported acquisitions by integrating newly purchased companies
  • Developed VR UAT methodologies for training simulations
  • Established the first interactive experience department, expanding company offerings and increasing event and convention projects, eventually reaching 50% of total company revenue
  • Served as subject matter expert in event design, extended reality, and film and video production.

Senior Manager, Rich User Experience and IA/UX

01.2008 - 01.2014
  • Managed and directed all rich user experience and IA/UX design initiatives
  • Oversaw internal studio operations, vendor sourcing, contract negotiations, and budgets
  • Created production and digital production methodologies, enhancing client investments across channels
  • Directed award-winning interactive marketing campaigns and event experiences for top pharmaceutical companies, creating greater visibility within HCP and patient markets
  • Scaled interactive capabilities, including digital video, animation, immersive media, and live events
  • Liaised between traditional and digital agencies, establishing critical methodologies and maximizing clients’ investment across all channels.

Education

Bachelor of Art and Science - Sociology

University of Vermont

Skills

  • Omnichannel Strategy and Digital Marketing
  • Strategic Marketing and Analytical Thinking
  • Design Thinking and Human-Centered Design Methodology
  • Stakeholder Engagement, Behavior Change, and Change Management
  • Compliance and Regulatory Adherence
  • Cross-functional Team Leadership and Collaboration Facilitator
  • Creative/User Experience Strategy
  • AI and genAI Strategy
  • Event and Congress Strategy
  • Customer Experience Strategy
  • Brand Strategy and Brand Storytelling
  • Business Planning and Forecasting
  • User Research and UAT Strategy
  • Design Operations
  • Employee development

Timeline

Director of Omnichannel Design Studio

Cognizant
01.2020 - 01.2024

Creative Director / Experience Strategist

Cadient (Acquired by Cognizant in 2014)
06.2014 - 01.2020

Senior Manager, Rich User Experience and IA/UX

01.2008 - 01.2014

Bachelor of Art and Science - Sociology

University of Vermont

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Timothy Nelson