Andrea Novak
Frisco,Texas
Summary
- Executive Director of Field Sales with 10+ years experience, drove growth and brand positioning for the #1 Prestige Makeup Brand in the US, totaling $150M in sales.
- Managed and developed a field team of 25 retail executives that oversaw 700 employees across free-standing stores, Nordstrom, Saks Fifth Avenue, Macy's, Younkers, Foley's & Dillard's
- Proven track record of implementing brand strategy to gain rank across retailers and partnered with training and development to retain 97% talent annually.
- Owner / Operator of luxury bridal brand Bella Bleu Bridal with online and brick & mortar presence for 10+ years with 250% growth annually. Sold business to relocate to Texas.
- Matchmaker: I relocated with my family to Texas in 2020 and stepped into this customer centric position to allow more time with my family. I am eager to get back into a cosmetic leadership role where I can utilize my revenue growth & strategy mindset and ultimately relationship-building skills.
Overview
26
26
years of professional experience
Work History
Matchmaker
Three Day Rule
11.2023 - Current
- Currently maintain a roster of 20+ clients
- Solve client challenges and disputes
- Interview and source suitable matches for my clients
- Ensure client satisfaction with TDR services
- Met/exceeded all company metrics and goals set forth.
Matchmaker, Team Lead
Tawkify
07.2020 - 11.2023
- Maintained a roster of 45+ clients
- Lead a team of 25+ Matchmakers
- Coach and develop new and existing Matchmakers to meet/exceed company goals and expectations
- Curate unique upscale experiences/dates for couples
- Recruit singles for our national database
- Maintain a 4.8/5.0 Matchmaker rating.
Owner
Bella Bleu Bridal
05.2009 - 07.2020
- Successfully launched an e-commerce Bridal Accessory web based business (www.bellableubridal.com) and a brick and mortar full service bridal boutique
- Reviewed and managed all budget planning, staffing efficiency, inventory and customer service
- Managed P&Ls and reports on fiscal matters and implemented effective budgeting and accounting systems
- Negotiated contracts and agreements for all business activities
- Identified and selected vendors to procure products and services, meeting criteria such as price, quantity, quality and delivery date
- Evaluated goods and services as needed; ensured that customer expectations and requirements are met; resolved conflicts concerning materials or services at the vendor levels; coordinated delivery to customer, confirmed with customer that all orders are received in condition consistent with description
- Managed Social Networking communication team.
Executive Director Field Sales and Artist Training-Central United States
M•A•C Cosmetics
12.1998 - 05.2009
- Managed a team of 5 Regional Managers of Retail Operations, 1 Regional Director of Artist Training, 1 Senior Trainer, 7 Trainers, 6 Sr
- Retail Managers, 5 Resident Trainers, and a Regional Recruiter
- Responsible for market development, site visits, space/location within mall and department store locations
- Oversaw a region of $150M in retail sales consisting of 92 locations in 12 states
- Successfully managed T&E, Staffing, Demonstration, Training, Freelance, and In-Store budgets
- Implemented training programs and scheduled core training seasonally for all employees
- Worked with Marketing and Product Development teams to implement new programs for MAC
- On Artist Testing Panel for new products for 3 years
- Oversaw the direct management and development of over 700 employees
- Consistently reported avacancy rate of under 3%.
Education
Business
University of Illinois
Chicago, ILEstee Lauder
Vassar College
Poughkeepsie, NYUniversity of Nordstrom
San Francisco, CAReferences
References available upon request.
Timeline
Matchmaker
Three Day Rule
11.2023 - Current
Matchmaker, Team Lead
Tawkify
07.2020 - 11.2023
Owner
Bella Bleu Bridal
05.2009 - 07.2020
Executive Director Field Sales and Artist Training-Central United States
M•A•C Cosmetics
12.1998 - 05.2009
Business
University of Illinois
Estee Lauder
Vassar College
University of Nordstrom