Andrea Patrick
Arlington Heights,IL
Summary
Innovative marketing professional ready to share my energy, resourcefulness, and creativity Proven track record of successfully managing multiple freelance assignments concurrently, meeting deadlines and client satisfaction. Possessing excellent communication skills while interacting effectively with both technical and non-technical personnel at all levels. Experienced [Job Title] successfully delivering services on contract or project basis to clients in various industries and specialties. Demonstrated ability to provide expert advice and guidance, helping clients improve market position. Enthusiastic about providing professional support in different environments.
Overview
18
18
years of professional experience
Work History
Marketing Freelancer
ANP Marketing
01.2019 - Current
- ANP Marketing offers creative and effective solutions in the areas of business development, storytelling, visual branding, change management, and strategic communications.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Enhanced customer engagement with effective social media management and content creation.
- Conducted thorough market research to identify emerging trends and inform strategic decisionmaking.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
- Strengthened relationships with key industry influencers for mutually beneficial partnerships and collaborations.
- Streamlined internal processes to improve team efficiency for marketing project completion.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
- Managed budgets effectively, ensuring all marketing activities were executed within financial constraints.
- Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
- Executed trade show appearances that resulted in increased brand visibility and valuable networking opportunities with potential customers.
- Collaborated with public relations specialists to secure positive media coverage for client products or services.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
- Mentored junior team members, fostering a collaborative and positive work environment for the entire marketing department.
- Consulted with clients on business issues and developed innovative proposals.
- Planned and executed events and marketing programs to increase qualified leads.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Conducted market research and reported on clients' competition.
- Directed marketing plans for [Number]+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Regularly updated and edited content for [Client] websites.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [number] key accounts.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
- Managed annual marketing budgets for [Number] clients.
coo & marketing director
kriha law LLC
03.2018 - 01.2019
- As an executive director of this startup firm, my responsibilities included the conceptualization, initiation, strategic planning, budgeting, and implementation of all the firm’s marketing, communications, operations, and business development initiatives, including branding, advertising, community engagement, client and media relations, events, sponsorships, prospecting, and social media.
director of marketing & business development
franczek radelet p.c.
01.2017 - 03.2018
- Directed all aspects of business development, marketing, client relations, market and competitive intelligence and developed dynamic strategies to surpass business objectives and growth of existing client relationships and revenue
- Content development and design for all collateral materials, client newsletters, presentations, advertisements, website, RFPs, and biographies
- Successfully planned and executed all firm events.
director of marketing & business development
dbl law PLC
01.2014 - 01.2017
- As the firm’s first marketing director and a member of the executive team, I developed, executed, and measured all marketing and business development programs and initiatives
- Designed, launched, and managed the firm’s website and initiated a visual storytelling campaign through video
- Introduced client service teams, cross-selling initiatives, and identified new opportunities
- Designed and distributed industry specific newsletters and alerts
- Developed two critical initiatives to include a client-focused women’s initiative and an associate business development training program
- Successfully planned and executed all firm events and programs.
regional growth manager, Marketing & Strategy
thompson hine llp
05.2011 - 01.2014
- Collaboration with the executive committee, partners, practice group leaders, and executive directors to develop and implement strategies for enhancing our regional marketing position and top line growth
- Provided marketing direction for the Startup, Corporate, Real Estate, Employee Benefits, and Labor & Employment practice groups
- Developed the firm’s graphic template for RFP responses, successfully developed and initiated the firm’s first thought leadership series, conceptualized and initiated the firm’s first associate business development training program, and executed all internal and external regional events, including seminars, presentations, webinars, and industry conferences.
marketing manager & branding officer
million air
05.2006 - 01.2011
- Responsibilities included all marketing initiatives, prospecting, customized client service proposals, industry partnerships, and tradeshows for 12 international locations
- Successfully identified and landed a new regionally based airline for charter clients and business travelers to over 12 domestic destinations
- Also effectively piloted the rebranding process to include messaging, logos, website, signage, advertising, corporate partnerships, vendor relations, and press announcements.
Education
B.S. Marketing -
Northern Kentucky University
Skills
- WordPress
- Website Platform
- ContactEase
- CRM Database
- Constant Contact
- Email Platform
- PowerPoint
- Proficient in [Software]
- Project Management
- Search Engine Optimization
- Content Writing
- Digital Marketing
- Email Marketing
- Illustration Services
- Branding Strategy
- Public Relations
- Market Research
- Web Development
- Social Media Management
- Event Planning
- Project Planning
- Process Improvement
- Visual Storytelling Platforms
- Adobe Creative Suite
- Photoshop
- InDesign
- Illustrator
- Graphic Design
- Social Media
- ReadyTalk
- Webinar Platform
- Slack
- Collaboration Platform
- Google Alerts
- Google SEO & Analytics
- Hootsuite
- Social Media Dashboard
Leadership Experience
- Legal Marketing Association, Member
- American Marketing Association, Member
- Society for Human Resource Management, Member and former Chapter Administrator and Event Planner
Travel and volunteering
Like to travel
Timeline
Marketing Freelancer
ANP Marketing
01.2019 - Current
coo & marketing director
kriha law LLC
03.2018 - 01.2019
director of marketing & business development
franczek radelet p.c.
01.2017 - 03.2018
director of marketing & business development
dbl law PLC
01.2014 - 01.2017
regional growth manager, Marketing & Strategy
thompson hine llp
05.2011 - 01.2014
marketing manager & branding officer
million air
05.2006 - 01.2011
B.S. Marketing -
Northern Kentucky University