Andrea Pecunes
Cockeysville,MD
Summary
Performance-driven Multicultural Marketing professional with proven success leading market-building initiatives across fast-paced industries, channels, and complex environments. Recognized for translating business opportunities into effective marketing strategies and campaigns with entrepreneurial spirit. Builder of long-standing partnerships and relationships.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Executive Director Strategic Planning Operations
P3 General Contracting, Inc.
09.2000 - Current
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
- Defined company roles and responsibilities to establish and enhance processes.
- Advocated for organization and company mission to raise awareness and support.
- Oversaw business-wide changes to modernize procedures and organization.
- Initiated strategy to drive company growth and increase market share and profitability.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Directed technological improvements, reducing waste and business bottlenecks.
- Oversaw divisional marketing, advertising and new product development.
- Created succession plans to provide continuity of operations during leadership transitions.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Devised and presented business plans and forecasts to board of directors.
- Cultivated company-wide culture of innovation and collaboration.
- Represented organization at industry conferences and events.
- Monitored key business risks and established risk management procedures.
- Managed financial, operational and human resources to optimize business performance.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Palliative Care Nurse Aide (Part-time)
Home Instead Care
06.2019 - 09.2021
- Developed and implemented individualized care plan for each hospice patient while following physician instructions.
- Taught family members and caregivers various ways to manage patients' pain, how to check for vital signs and proper methods for dressing changes.
- Offered listening ear to both patients and loved ones to meet emotional and mental, as well as physical needs.
- Provided high level of quality, compassionate care to patients and caregivers during each nursing shift.
- Recognized and understood specific stages of dying process, providing comfort-based care during vulnerable times.
- Established hospice care services for elderly and disabled patients.
- Established and maintained successful relationships with patients, families and physicians by utilizing exemplary communication and active listening skills.
- Conducted ongoing monitoring and evaluations of behaviors and conditions, and updated clinical supervisors with current information.
- Collaborated with leadership to devise initiatives for improving nursing satisfaction, retention and morale.
- Worked with healthcare team to develop new dialysis treatment flow sheet and other log forms, improving clinical documentation and accountability.
- Participated in evidence-based practice project implementation, nursing competency development and nursing simulation activities.
- Delivered high level of quality care to diverse populations while overseeing patient admission and triaging based on acuity and appropriate department admission.
- Facilitated therapeutic communication, conflict resolution and crisis intervention by redirecting negative behaviors and helping patients regain or improve coping abilities.
- Used first-hand knowledge and clinical expertise to advocate for patients under care and enacted prescribed treatment strategies.
- Equipped patients with tools and knowledge needed for speedy and sustained recovery.
- Conveyed treatment options, diagnosis information and home care techniques to patients and caregivers to continue care consistency.
- Followed all personal and health data procedures to effectively comply with HIPAA laws and prevent information breaches.
- Promoted patient and family comfort during challenging recoveries to enhance healing and eliminate non-compliance problems.
- Explained course of care and medication side effects to patients and caregivers in easy-to-understand terms.
- Documented treatments delivered, medications and IVs administered, discharge instructions, and follow-up care.
- Educated family members and caregivers on patient care instructions.
- Managed patients recovering from medical or surgical procedures.
- Quickly responded to situations impacting safety and security to unit, actualizing crisis prevention interventions to control and de-escalate situations.
- Performed frequent checks on life support equipment and made necessary adjustments to preserve optimal patient conditions.
- Sustained quality standards by performing routine medication audits and upholding internal and industry best practices.
- Implemented care plans for patient treatment after assessing physician medical regimens.
- Recorded details regarding therapies to keep patient charts updated.
- Provided skilled, timely and level-headed emergency response to critically-ill patients.
- Observed and documented patient factors such as diets, physical activity levels, and behaviors to understand conditions and effectively modify treatment plans.
- Evaluated patient histories, complaints, and current symptoms.
- Communicated with healthcare team members to plan, implement and enhance treatment strategies.
- Leveraged feedback and process improvement opportunities to create safer and healthier environment and increase patient satisfaction.
- Provided exceptional care to high-acute patients needing complex care such as ventilator management, extensive wound care and rehabilitation.
- Offered exceptional care and support to individuals recovering from acute incidents and dealing with chronic conditions.
- Assisted clients with daily living needs to maintain self-esteem and general wellness.
- Provided grooming and mobility assistance to support daily living needs.
- Offered caring companionship and emotional support.
- Transported client to medical appointments and grocery shopping.
- Organized medications and reminded about taking each on schedule.
- Delivered clerical support by handling range of routine and special requirements.
- Prepared and edited documents to produce precise, accurate and professional communication.
- Collaborated with various departments to complete assigned tasks.
- Managed daily data entry and kept clerical information accurate and up-to-date.
- Maintained and updated office records, both digital and physical.
Health and Wellness Coach
Brick Bodies
09.2009 - 08.2013
- Designed specific workout systems for individual clients based on performance ability.
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Developed, planned, and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Demonstrated proper technique for exercises to avoid injuries.
- Maintained up-to-date knowledge of fitness training methods to inform approach.
- Developed specialized programs for athletes of all levels to reach competition goals.
- Assisted clients with personal fitness goals through realistic objectives.
- Developed and implemented creative exercise programs to keep clients engaged and motivated.
- Developed customized fitness plans for wide range of clients to expand services.
- Developed healthy eating meal plans for clients to provide holistic approach.
- Educated clients on importance of proper nutrition to reach fitness objectives.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Motivated participants through one-on-one instruction and positive feedback.
- Set up and broke down equipment before and after classes.
- Developed and implemented fitness assessment system to evaluate progress of participants.
- Encouraged participants to stay motivated and reach fitness goals.
- Used music to motivate and energize classes.
- Delivered fun and motivating group fitness classes designed to improve overall health and fitness levels.
- Educated participants on proper nutrition and healthy lifestyle habits.
- Promoted safe and inclusive environment for club clients and members.
- Adapted classes to meet needs of participants with varying fitness levels.
- Utilized effective record-keeping system for tracking customer information.
- Led aerobics, yoga, core strength and kickboxing classes.
- Provided emergency first aid and CPR as needed.
- Counseled participants on nutrition to help reach fitness goals.
- Implemented new and creative exercise routines to keep participants motivated.
- Demonstrated proper form and technique to prevent injury.
- Collaborated with other fitness professionals to develop and implement new programs.
- Assisted individuals in setting achievable fitness goals, monitoring progress for success.
- Promoted fitness classes to boost gym attendance.
- Created comprehensive fitness programs tailored to needs and goals of each individual.
- Created structured and innovative fitness programs to be executed in small to large group atmospheres.
- Enhanced client experience by maintaining motivational and supportive culture.
- Established classes to effectively match skill and learning levels of all participants.
- Managed group fitness classes of up to 60 to 100 members.
- Developed and implemented various high-energy and motivating fitness programs to meet diverse needs.
- Planned and executed group fitness sessions with warm-ups and cool-downs.
- Led weekly classes for up to 60 to 100 individuals with consistent participation and positive feedback.
- Educated members on proper movement techniques and safe equipment use to reduce risk of injury.
- Encouraged and motivated participants to persevere through challenges to achieve new goals.
- Collaborated with other instructors to create effective class designs focused on participant feedback.
- Performed regular assessments of participant fitness levels and progress toward performance goals.
- Developed creative and fun fitness classes to keep participants engaged and motivated.
- Monitored participant progress and provided positive reinforcement to support goal achievement.
- Taught diverse group fitness classes designed to improve cardiovascular health, strength and mobility.
- Demonstrated modified routines with regressions and progressions to meet diverse fitness levels.
- Assisted with marketing and promoting of classes and services.
- Coordinated with other healthcare providers to incorporate multiple aspects of clients' health into wellness plan.
- Organized and led seminars and classes for interested clients, providing tips and advice for lifestyle changes and healthy living.
- Developed care plans and agendas for clients based on individual health concerns and advised on specific diet and exercise plans.
- Assisted and coached clients during physical exercises to promote safety of clients and effectiveness of routines.
- Identified injuries and advised clients to seek medical attention from other healthcare providers.
- Understood client limitations based on medication or physical disabilities while building exercise plans.
- Tailored specific exercises and health plans to clients with physical and mental disabilities.
- Conducted initial interviews with clients to find measured baseline for BMI, cardio tolerance, and strength.
- Strived to eliminate high-risk behavior through education, diet, exercise, stress reduction and clean living for clients.
- Maintained client records for future use and for reference by other healthcare providers.
- Gathered and distributed educational literature with goals of gaining new clients and educating larger groups on healthy living.
- Built strong relationships with members to promote health, wellness and available services.
- Provided individual health coaching to help clients optimize personal choices.
- Met or exceeded monthly revenue and training goals.
- Monitored, tracked and reported on individual progress with wellness plans.
- Enhanced team performance against goals by coaching and motivating clients.
- Performed screenings for markers such as blood pressure, weight and BMI.
Director of Youth Programs
Maryland Athletic Club And Wellness Center
09.1997 - 09.2000
- Spearhead development of strategic planning capabilities, as well as its organizational structure and process
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Established departmental performance goals and provided feedback for underperforming areas.
- Oversaw supply chain functions to verify inventory levels and budget adherence.
- Monitored and coordinated workflows to optimize resources.
- Optimized operational processes using analytics tools to address client-specific metrics.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Monitored expenditures to mitigate risk of overages.
- Drafted and distributed reports to assist board members with critical business decisions.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Implemented business strategies, increasing revenue by 12%, and effectively targeting new markets.
- Reported issues to higher management with great detail.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Reduced operational risks while organizing data to forecast performance trends.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality by 90%.
- Trained and guided team members to maintain high productivity and performance metrics.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Assisted in recruiting, hiring and training of team members.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Interacted well with customers to build connections and nurture relationships.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Yoga Instructor (Part-Time)
Corepower Yoga
06.2020 - Current
- Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
- Developed safe and effective exercise programs for class members.
- Kept studio area safe, organized, and comfortable for students.
- Arrived early to set up room, greet students, and answer questions.
- Explained different yoga styles and poses to students.
- Maintained positive relationships with class members through personalized and knowledgeable service.
- Planned and led yoga classes by selecting appropriate poses and sequences to meet abilities of individual students.
- Maintained accurate class attendance records and student information to facilitate communication with students.
- Demonstrated yoga poses and provided verbal cues and adjustments to help students improve alignment and technique.
- Created and managed social media page to promote class schedule, pricing and other information.
- Promoted workshops, retreats and other special events to supplement class instruction and provide additional learning opportunities for students.
- Provided guidance and instruction on breathing techniques, meditation and other elements of yoga practice.
- Offered one-on-one or small-group instruction for students needing additional attention and support.
- Retained knowledge of studio offerings, programs, and pricing to promote brand and guide registration.
- Stayed current with fitness trends and adjusted to needs and wants of class participants.
- Built relationships with students to boost rapport and word-of-mouth referrals.
- Assisted individuals in setting achievable fitness goals, monitoring progress for success.
- Implemented new and creative exercise routines to keep participants motivated.
- Motivated participants through one-on-one instruction and positive feedback.
- Promoted safe and inclusive environment for club clients and members.
- Adapted classes to meet needs of participants with varying fitness levels.
- Utilized effective record-keeping system for tracking customer information.
- Assisted with marketing and promoting of classes and services.
- Used music to motivate and energize classes.
- Educated participants on proper nutrition and healthy lifestyle habits.
- Collaborated with other fitness professionals to develop and implement new programs.
- Delivered fun and motivating group fitness classes designed to improve overall health and fitness levels.
- Encouraged participants to stay motivated and reach fitness goals.
- Provided emergency first aid and CPR as needed.
- Promoted fitness classes to boost gym attendance.
- Created comprehensive fitness programs tailored to needs and goals of each individual.
- Demonstrated proper form and technique to prevent injury.
- Counseled participants on nutrition to help reach fitness goals.
- Developed and implemented fitness assessment system to evaluate progress of participants.
Soccer Coach (Part-Time)
Keith Van Eron Pro Soccer
04.2023 - Current
- Promoted love of game by assisting players with understanding positioning, play techniques, and teamwork strategies.
- Promoted stretching, mobility work, and proper form to help athletes safely build strength.
- Improved player behavior through modeling and disciplinary interventions.
- Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
- Established individual goals and monitored player performance to support achievement.
- Engaged parents, players and staff to maintain open, constructive communications.
- Cultivated community and media relations through social media and other communication channels to support program.
- Built positive, productive training environments fostering team unity and camaraderie.
- Evaluated players' performance and provided constructive feedback to improve abilities.
- Partnered with other organizations to send domestic players to play in international soccer competitions.
- Developed and led age- and ability-appropriate soccer training drills.
- Coordinated game and practice schedules within rigid training timeframes.
- Maintained player safety through careful practice and game supervision.
- Adopted soccer strategies and tactics to maximize team potential.
- Optimized player performance through personalized training and nutrition plans.
- Researched latest industry trends and developments to keep abreast of best practices.
- Assisted clients in setting and achieving personal and professional goals.
- Analyzed client feedback to adjust coaching sessions accordingly.
- Developed and delivered effective and engaging coaching sessions to improve performance.
- Assisted in developing marketing materials to promote coaching services.
- Developed and maintained network of professional resources to refer clients to.
- Facilitated team building activities and workshops to improve communication, collaboration and productivity.
- Promoted proper stretching, warmups and conditioning exercises to prevent sports injuries.
- Utilized various coaching models and techniques to maximize client success.
- Facilitated group coaching sessions and provided individual coaching support.
- Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
- Encouraged clients to find creative solutions to problems and maintain motivation.
- Offered constructive feedback to clients to help reach goals.
- Developed relationships with clients to provide ongoing support and encouragement.
- Created and implemented innovative strategies to engage clients in coaching journey.
- Assisted clients with developing strategies to manage stress and increase productivity.
- Provided guidance to clients in overcoming challenges and identifying opportunities.
Education
Doctor of Ministry - Christian Leadership And Counseling
Manna University
Fayetteville, North Carolina 06.2025
Master of Arts - Christian Leadership
Manna University
Fayetteville, North Carolina Master's Certification of Christian Counseling - Counseling Psychology
Manna University
Fayetteville, North Carolina Bachelor of Arts - Christian Leadership
Manna University
Fayetteville, North Carolina Associate of Arts - Law (Pre-Law)
Stevenson University
Stevenson, MD90 Hours Certification - Early Childhood Education
Community Colleges of Baltimore County
Baltimore, Maryland Skills
- Commitment, visionary, decision maker, and transformational
- Direct response, digital and social media savvy
- Cross-functional lead innovator, commentary planning, and organizational reasoning
- Multicultural presenter, teacher, instructor, and encourager reaching common goals
- Strategic and analytical organizational developer
- Strong and effective communicator
- Team and relationship builder/integrator
- Networking
- Analytical Thinking
- Calm Under Pressure
- Conflict Resolution
- Customer Relations
- Dependable and Responsible
- Interpersonal Communication
Accomplishments
- Restored positive relationships with competitors
- Launched digitally and socially led campaigns
- Craft innovative insights fueling creativity that delivers on organizational needs:
- Achieved results through effectively helping with overall task.
- Achieved results by completing task with accuracy and efficiency.
- Achieved results by introducing improved communication and technology for organizational growth.
- Documented and resolved issues that led to organizational satisfaction.
- Collaborated with team of in the development of organizational projects.
- Supervised team of 10 to 100+ members.
- Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
- Fiscal Management - Managed all financial activities for program operations.Accountable for all P&L.Reduced department expenditures by 20% over a one-year period.
Commitment to service and results leading to organizational retention and accomplishments:
Certification
Ordained Minister - Universal Life Church Ministries
Licensed Chaplain - International Fellowship of Chaplains
Certified Crisis Prevention Training (CRT)
Certified Sharing Hope in Crisis
Certified Mental Health Coach - Light University
Certified Reconciliation Specialization and Intensive: Unity in Conflict
Certified SYMBIS Facilitator
Addiction Treatment: Clinical Skills for Health Care Providers - Yale University
Certified Personal Trainer and Group Fitness Instructor
Certified Movement Disorders - Johns Hopkins Medicine
300 Hour Yoga Teacher Training - Certified Advanced Yoga Instructor
Certified Holistic Fitness Specialist
Certified Weight Management
Dale Carnegie Certificate of Professional Sales Training
Meyers-Briggs Training
Fred Pryor Multiple Task Training
CPR Certified
First Aid Certified
Volunteer Experience
Lay Counselor/Christian Leader - Celebrate Recovery, Seacoast Church, Charleston, SC.
Lay Counselor/Christian Leader - Alcoholics Anonymous
Youth and Adult Bible Study Leader
Timeline
Soccer Coach (Part-Time)
Keith Van Eron Pro Soccer
04.2023 - Current
Yoga Instructor (Part-Time)
Corepower Yoga
06.2020 - Current
Palliative Care Nurse Aide (Part-time)
Home Instead Care
06.2019 - 09.2021
Health and Wellness Coach
Brick Bodies
09.2009 - 08.2013
Executive Director Strategic Planning Operations
P3 General Contracting, Inc.
09.2000 - Current
Director of Youth Programs
Maryland Athletic Club And Wellness Center
09.1997 - 09.2000
Doctor of Ministry - Christian Leadership And Counseling
Manna University
Master of Arts - Christian Leadership
Manna University
Master's Certification of Christian Counseling - Counseling Psychology
Manna University
Bachelor of Arts - Christian Leadership
Manna University
Associate of Arts - Law (Pre-Law)
Stevenson University
90 Hours Certification - Early Childhood Education
Community Colleges of Baltimore County