ANDREA PINEDA
Philadelphia,PA
Summary
Creative and detail-oriented professional with a background in videography, video editing, and social media management. Experienced in creating engaging digital content, identifying social media trends, and analyzing audience engagement to support content strategy and brand growth. Combines creative storytelling with analytical thinking to deliver data-informed insights and effective social media campaigns in fast-paced environments.
Overview
3
3
years of professional experience
Work History
Videographer/Editor
Pure Velvet Multimedia Collective
01.2023 - 12.2025
- Developed and defined overall creative vision, establishing tone, style, and visual identity.
- Managed all aspects of video production from pre-production through delivery stages.
- Researched and implemented various editing techniques to enhance video stabilization, color correction, and graphics.
- Delivered projects on time while adhering to strict deadlines under pressure.
Social Media Manager
Pure Velvet Multimedia Collective
01.2023 - 12.2025
- Generated content ideas to engage target audiences and increase followers.
- Helped create a cohesive brand image.
- Worked to bring in sponsorships from larger brands, such as Guayaki Yerba Mate.
- Worked closely with design team members to create visually appealing graphics for use across all channels.
Editor (Contracted)
University of the Arts DEIA
01.2024 - 03.2024
- Assembled raw footage into a cohesive and engaging final product.
- Organized footage, ensuring all clips were properly labeled for efficiency.
- Adjusted audio levels to ensure balance between dialogue, music, and sound effects.
- Incorporated visual effects, transitions, and titles per clients' preferences.
Education
Bachelor's of Fine Arts - Film & Digital Camera
Moore College of Art & Design
Philadelphia, PA05-2025
Bachelor's of Fine Arts - Film
University of The Arts
Philadelphia, PA05-2024
Skills
- Social media management
- Content creation
- Adobe Creative Suite
- Collaborative teamwork
- File management
Timeline
Editor (Contracted)
University of the Arts DEIA
01.2024 - 03.2024
Videographer/Editor
Pure Velvet Multimedia Collective
01.2023 - 12.2025
Social Media Manager
Pure Velvet Multimedia Collective
01.2023 - 12.2025
Bachelor's of Fine Arts - Film
University of The Arts
Bachelor's of Fine Arts - Film & Digital Camera
Moore College of Art & Design
AWARDS
Janet Biggs '81 Award for Excellence in Film and Video