ANDREA PRINCE

I streamline and improved all Sales Operations for a team of Account Directors by implementing systems & processes using data & analytics. This led to an increase in closed won deals and an uptick in generated revenue. I created weekly sales reports using reporting & dashboards, set KPIs for the team, and generated revenue forecasts for the CEO.

• Ensured all sales-related documentation was centralized and accessible.
• Maintained accurate CRM database segmentation to drive sales.
• Admin & oversight of all Sales Tools: ZoomInfo, Seamless.ai, & LinkedIn Sales Navigator.
• Developed and maintained weekly forecasting process to coordinate revenue and resource modeling.
• Created center of excellence on sales team for sales activity and pipeline development.
• Enhanced sales forecasting and pipeline management, leading CEO-level meetings.
• Led IT Ops & Salesforce admin team in system creation, rollout, and data management.
• Oversaw internal Salesforce administration, integration, oversight, and data governance.
• Established performance and KPI goals, driving departmental milestones.
• Streamlined client transition from sales to delivery teams, optimizing roles and responsibilities.
• Collaborated with senior leadership to ensure cross-team transparency and communication. Identified and implemented business process improvements, boosting productivity.
• Supported company growth through strategic collaboration with sales and marketing departments.
• Partnered with CGO & Marketing on go-to-market activities to support sales.
• Led cross-functional initiatives to achieve bottom-line profits.
• Identified opportunities to improve business process flows and productivity.

I ensured project teams understood and applied core Delivery principles, tools, and procedures, driving operational excellence across departments. Initiatives included process enhancements in Salesforce, efficient resource allocation, budget oversight, training development, Salesforce optimization, vendor management, and policy implementation. I aligned organizational objectives with the company mission and mentored a staff of over 40 to ensure business success and growth. Ensured project teams understood and were supported in application of core Delivery principles, systems, tools, practices, and procedures

• Responsible for operational excellence within Delivery, and all interactions with Sales, Marketing, Finance, HR, IT, and Security
• Facilitated process improvements and systematic enhancements to enable teams to be more effective and efficient
• Responsible for staffing of all Delivery resources across client and internal projects and ensure utilization metrics are being hit
• Oversee all client project budgets to ensure project teams are delivering on time, on budget, and within scope
• Create, deliver and maintain training materials for onboarding new hires and refresher training of team members
• Oversee all Cybersecurity policy creation and training, responsible for Security Roadmap and risk reduction
• Responsible for continued development, optimization, and cleansing of Salesforce Org as well as rapid response of IT Support cases
• Perform vendor evaluations and annual systems audit to ensure optimal usage of systems and tools across organization
• Contract renewals, negotiations, and administration across tech stack supporting entire organization
• Defined, implemented and revised operational policies and guidelines.
• Increased company growth through collaboration with sales and marketing departments.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Demonstrated proficient leadership skills to motivate employees and build competent teams
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.

• Principal Consultant for large-scale client Salesforce implementations and optimizations
• Led project managers, business analysts, developers, & architects through Salesforce requirements gathering, story writing, build sprints, deployment, training, change management & hand-off to client
• Project Lead for Time, Inc Salesforce optimization project and Meredith Corp optimizations
• Oversight of project timelines and budgets to ensure teams were delivery Salesforce projects on time, on budget, and within scope.
• Collaborated with teams to define, strategize, and implement Salesforce solutions.

• Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
• Led team of 10 individual contributors to successfully deliver multi-million dollar project
• Compiled data highlighting key metrics to report information, determine trends and identify methods for improving results.
• Participated in system development life cycle from requirements analysis through system implementation.
• Ensured client's overall success/value realization with project deliverables; optimize plans and resources to deliver maximum value to clients
• Established client expectations and objectives; communicate how objectives are being met and manage expectations through weekly updates
• Facilitated onsite and remote meetings — including weekly status, business, and technical process definition, user story and requirement definition, roadmapping and planning sessions, and other meetings
• Lead project teams in development and execution of project plans, including management of scope, schedule, budget, and quality

• Oversaw strategy, planning and deployment of tools and processes to improve sales performance and efficiency, with emphasis on optimizing Salesforce.com.
• Defined process and and gathered business requirements for key sales operations systems, including Salesforce.com, sales compensation management system and sales reporting
• Identified and built change management processes to drive adoption of new processes and tools
• Implemented new Learning Management System (LMS) and lead ongoing training and education to grow team’s ability to comprehend and use sales resources effectively
• Scripted, recorded, and distributed sales training materials and tracked end user progress, completion, and adoption of tools.

• CRM - Sales Enablement and Productivity.
• Project Manager for initiative to combine 2 Salesforce orgs into new, Global platform.
• Scrum Master overseeing Agile team.
• Responsible for new feature intake process, backlog grooming, scrum board, daily global scrum calls, sprint planning, sprint demo, sprint retrospectives, QA, business acceptance, deployment and post deployment configuration.
• Oversaw global data governance strategy to align across multiple systems including SAP and Avention.
• Established compatibility with third party software products by developing program for modification and integration.
• Coordinated with systems partners to finalize designs and confirm requirements.
• Ensured network, system and data availability and integrity through preventative maintenance and upgrades.
• Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports and access.

Member of the Ops Council, Patch Cultural Ambassador and Winner of the Green Monster Award for Excellence

Manager, Client Services

• Managed team of 10 Account Managers and Coordinators supporting team of 24 sellers across US
• Set team goals that aligned with strategy of sales team to drive results and maximize revenue
• Hired, trained and mentored team to achieve superior customer and client satisfaction
• Assisted in development of policies and procedures that defined focus of the Patch customer experience
• Coordinated of all pre-sale components including; RFP preparation, strategy, and planning
• Managed team on all post sale activities including campaign performance, optimization efforts, and wrap up results
• Ensured Account Managers are properly executing campaign plans within internal systems
• Streamlined internal processes ensure teams launched campaigns without delays
• Identified and recommended areas for development and improvement.
• Developed performance metric dashboards (KPIs) to monitor effectiveness and highlight potential issues Create NPS (Net Promoter Score) to gauge effectiveness and success of Account Management team

• Managed traditional and digital advertising efforts across various client accounts simultaneously to drive sales
• Strategically planned and executed fully integrated multi-million dollar media plans
• Oversaw creative development process for key artwork from concept to final art
• Developed and maintained solid relationships with high profile clients, partners, and vendors
• Presented proposals in writing or in client meetings Planned and executed various opportunities including advertising on social media sites Facebook, and Twitter
• Identified core audiences and targeted media accordingly to deliver impressions and covert to ticket sales
• Reconciled budgets and actualized weekly media plans
• Analyzed trends within marketplace and adjusted media accordingly
• Supervised assistant account executives and interns [including training]
• Forecasted monthly advertising budgets and reported to CFO
• Pitched new business with President, CEO, and CCO