Over 15 years of fashion industry experience. Quick-learning and creative with aptitude for surmounting challenges. Methodical Visual Merchandiser offering 15 years of experience creating memorable and effective visual displays for both interior and exterior applications. Skilled in acquiring and applying product knowledge to drive sales and manage overstock. Aiming to fulfill role of increased responsibility to contribute immediate value to any team.Effective merchandising professional bringing demonstrated success in leveraging visual display prowess to express brand vision.
Hi, I’m
Andrea Purcell
Retail Visual Management
Raleigh,NC
Summary
Overview
9
years of professional experience
4
years of post-secondary education
Work History
QVC ChesapeakeRaleigh, NC
Customer Serivice Agent
09.2022 - Current
Job overview
- Provided empathetic and amiable communications to callers in stressful situations to support constructive outcomes and satisfactory resolutions.
- Maintained functional and productive workspaces, prioritizing quiet atmospheres for call quality and clarity.
- Attended virtual department meetings, contributing to ongoing improvement initiatives and addressing emerging performance concerns.
- Answered inbound customer queries according to internal policies, meeting concerns and resolving questions.
MarshallsRaleigh, NC
Assistant Store Manager
11.2021 - 10.2022
Job overview
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Rotated merchandise and displays to feature new products and promotions.
- Created shops with departments to help increase traffic based on demographic of the Area.
- Total store but direct leader to Ladies Apparel and accessories, shoes and beauty.
- Assisted in a growth of 35% to goal in credit applications, bringing lowest performing to top3 percent of stores In district.
Knowstyle EdgebyKSRaleigh, NC
Retail Area Manager
03.2017 - 05.2021
Job overview
- Managed one store for. 4 months before assisting the owner of company in opening 4 other locations over the span of 4 years.
- Conducted ongoing staff development to help employees achieve growth within job roles.
- Set sales objectives and attainment plans for all NC based stores.
- Recruited, interviewed, and hired talented individuals bringing dynamic sales expertise to organization.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Controlled store inventory and reviewed cash handling and operations reports.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Mentored team members to enhance professional development and accountability in workplace.
- Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
- Analyzed sales and performance reports to identify deficiencies.
- Adjusted visual displays to drive sales on overstock and old inventory items.
- Created visual display strategy and oversaw implementation.
- Designed appealing merchandise displays to attract customers to store, increasing foot traffic 50%.
- Provided leadership, training and mentorship for merchandising team.
- Increased visual impact and sales 77% through optimal arrangement of mannequins, fixtures, walls and tables.
- Established objectives to offer team members clear roadmap to help company achieve overall goals.
- Achieved 89% of regional quota for 7 straight quarters.
Macy’sCharlotte, NC
Merchandise Team Lead
04.2015 - 03.2016
Job overview
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Organized store merchandise racks by size, style, and color.
- Collaborated with sales team to identify and fulfill customer needs.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Developed innovative approaches to store layout to optimize customer flow and optimize sales potential.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
Body CentralFayetteville, NC
Visual Manager
11.2013 - 01.2015
Job overview
- Increased visual impact and sales through optimal arrangement of mannequins, fixtures, walls and tables.
- Designed appealing merchandise displays to attract customers to store, increasing foot traffic.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Defined clear targets and objectives and communicated to other team members.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Established team priorities, maintained schedules and monitored performance.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
- Organized store merchandise racks by size, style, and color.
- Developed merchandising strategy to efficiently move overstock.
Education
Hoke County High SchoolRaeford, NC
High School Diploma
07.2001 - 05.2005
University Overview
- Member of National Technical Honor Society
- Member of DECA
- Writer for the School Paper
- Member of FBLA
- Member of Marching Band
North Carolina A & T State UniversityGreensboro, NC
No Degree from Business Administration And Management
University Overview
Completed 3 semesters before committing to full time work; Working in desired field matching degree type.
Skills
Product knowledge
Accomplishments
Accomplishments
- Achieved low loss percentages through effectively helping with enforcing new loss prevention control procedures.
- Reinforcing relaxed merchandise standards (Macys) to increase sales percentage in Men's by 37% and Home by 21%
- Achieved 20% conversion rate by completing quarterly floor sets with accuracy and efficiency.
- Named Macy's "Make Magic" Winner 2012 for the increase in Levi sales 26% to plan 2012 and +30% to LY Leading as #1 in store department.
- Promoted within 3 months to assist in the store setup and business structure of small boutique. Assisting to open and staff 4 locations.
Timeline
Customer Serivice Agent
QVC Chesapeake
09.2022 - Current
Assistant Store Manager
Marshalls
11.2021 - 10.2022
Retail Area Manager
Knowstyle EdgebyKS
03.2017 - 05.2021
Merchandise Team Lead
Macy’s
04.2015 - 03.2016
Visual Manager
Body Central
11.2013 - 01.2015
Hoke County High School
High School Diploma
07.2001 - 05.2005
North Carolina A & T State University
No Degree from Business Administration And Management
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