ANDREA REGO
Wilmington,MA
Summary
Results-oriented digital media professional and team player, with over 15 years of digital media experience. Early on in my career, I worked on the ad tech side at Burst Media, focusing on ad serving and, eventually, real-time bidding as technology evolved. My team built and supported ad networks, and in my next role I moved on to the publisher side, managing programmatic and data strategy for Gannett, one of the largest local media companies in the US. My experience on the supply side has been crucial in exceeding programmatic revenue goals across owned-and-operated sites at LoveToKnow Media.
Overview
17
17
years of professional experience
Work History
Senior Director, Programmatic Operations
LoveToKnow Media
01.2022 - Current
- Manage team responsible for programmatic operations and yield management across all owned-and-operated sites
- Leverage the Data Management Platform for curation and refinement of 1st party audiences, campaign insights, optimizations and data connections
- Business development and partner management for new digital media products including display, brand safety, ad quality and identity solutions
- Work with Development team on testing new ad products
Director, Programmatic Operations
LoveToKnow Media
09.2020 - 01.2022
- Managed team responsible for programmatic operations and yield management across all owned-and-operated sites
- Reviewed and optimized programmatic ad stack across all header bidding integrations- Prebid, Amazon and Google
Director of Programmatic and Data
GANNETT (formerly GateHouse Media)
Quincy, MA
12.2014 - 09.2020
- Development of supply-side programmatic and data strategy to monetize display, mobile and video inventory across over 500 owned-and-operated local media websites
- Managed team responsible for programmatic business development, yield optimization, account management, analytics, sales support and financial reconciliation
- Built and supported strategic digital partnerships with vendors to increase revenue opportunities around products including Data, Native, Content Recommendation and Newsletters
- Part of internal review committee responsible for assessing potential Data Management Platforms (DMPs), ultimately choosing Lotame, to capture meaningful insights about Gatehouse Media's online and offline audience
- Responsible for creation of 1st party data segments used for various sales and digital initiatives across the company
Publisher Development Director
GANNETT (formerly GateHouse Media)
Quincy, MA
06.2012 - 12.2014
- Led business development efforts to form strategic partnerships with 40 other local media companies to expand GateHouse Media's private ad exchange
- Publisher and demand-side optimization including audience insights and bid analysis
- Execution of new programmatic initiatives across the Adhance Private Exchange, including launching an Audience Extension solution for publisher partners
- Created and published quarterly newsletter to keep publishers informed of new Adhance products, industry trends and insights
- Collaborated in very hands-on, start-up environment within the Digital Strategy team to execute miscellaneous tasks for everything from daily reporting to digital vendor review and testing, new product rollouts, analytics and press releases.
Vice President of Client Services
Burst Media
Burlington, MA
07.2010 - 06.2012
- Provided tailored online ad network support to 15 brand and start-up technology clients powering their networks on the adConductor ad serving platform
- Managed team responsible for building and supporting all web operations for the MTV Tribes vertical ad network, as well as working with MTV Digital team on new initiatives to grow the business
- Managed team of 12 dedicated ad network support professionals responsible for all adConductor client operations including, but not limited to: Sales, Web Publisher Recruitment, Web Publisher Support, Campaign Trafficking, Campaign Management, Campaign Performance Optimization, Advertising Operations, Billing, Reporting
- Educated clients on new revenue opportunities and emerging technologies, including behavioral targeting, video solutions, mobile solutions and optimization techniques
- Developed best practices, procedures and documentation specific to the unique operational needs of each client's ad network Provided detailed demonstrations of the adConductor technology, user interfaces and applications to new clients and employees.
Client Services Manager/Director
Burst Media
Burlington, MA
03.2007 - 07.2010
- Developed team to support clients utilizing ad serving platform powered by Burst adConductor technology
- Managed all advertising and publisher operations for Burst adConductor Client Services
- Managed Publisher Services department for Burst Network and Burst Direct Network company divisions.
Network Specialist
Burst Media
Burlington, MA
06.2005 - 03.2007
- Tested and posted ad creative (gifs, ipegs,third party, iframes, flash, and other rich media)
- Campaign management and optimization to drive CTR and CPA performance.
Education
MBA - Operations Management
University of Massachusetts
Bachelor of Science - Business Administration- Marketing
Framingham State University
Skills
- Programmatic Advertising
- Digital Strategy
- Strategic Partnerships
- Data Management
- Account Management
- Advertising Operations
- Analytics
- Ad Serving- ad tech and publisher sides
- Client Service
- Business Development
- Sales Operations
- Sales Training
- Microsoft Office Suite
- Google Products (Ad Manager, Analytics, AdSense, Data Studio)
Accomplishments
- As a direct result of my team's programmatic yield optimization tactics, digital revenue increased by ~30% year-over at LoveToKnow Media
- During my time at Gannett, my team continuously exceed programmatic revenue goals by at least 10% year-over-year
- Recipient of 3 "Employee of the Month" awards, as well as "Employee of the Year" award at Burst Media in recognition of contributions to my division's increasing profitability
Timeline
Senior Director, Programmatic Operations
LoveToKnow Media
01.2022 - Current
Director, Programmatic Operations
LoveToKnow Media
09.2020 - 01.2022
Director of Programmatic and Data
GANNETT (formerly GateHouse Media)
12.2014 - 09.2020
Publisher Development Director
GANNETT (formerly GateHouse Media)
06.2012 - 12.2014
Vice President of Client Services
Burst Media
07.2010 - 06.2012
Client Services Manager/Director
Burst Media
03.2007 - 07.2010
Network Specialist
Burst Media
06.2005 - 03.2007
MBA - Operations Management
University of Massachusetts
Bachelor of Science - Business Administration- Marketing
Framingham State University