Andrea Rouse
Charlotte,NC
Summary
Highly organized and detail-oriented professional with strong work ethic and dedication to achieving goals. Skilled at developing and maintaining documentation systems, managing calendars and preparing reports. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Marketing Coordinator
INSP, LLC
05.2022 - Current
- Develops strategic and targeted promotional campaigns to support endemic programming and brand initiatives for INSP
- Collaborates with internal departments to execute comprehensive marketing campaigns covering brand strategy, social, digital, publicity, creative production, research, programming, and legal aspects
- Collaborates with the Sr. Director to create marketing strategy briefs that inspire creative campaigns for films/series, guiding internal teams and external agencies from pre-production to campaign execution
- Oversees the end-to-end creation and delivery of marketing assets for INSP acquired content and Imagicomm Entertainment original series and films, ensuring timely execution within budget
- Develops distribution materials for B2B key initiatives, including digital and print materials, promotional items, client gifts, and website upkeep/analysis for trade shows and sales outreach
- Supports the development of materials, processes and workflows
Marketing and Operations Coordinator
INSP, LLC
09.2021 - 05.2022
- Acted as a bridge between the media, digital, social, and print teams for coordinating all promotional activities
- Conducted weekly promotional team meetings to assess the progress of marketing deliverables
- Worked closely with the Vice President to finalize the promotions calendar that directed internal teams on assets needed for digital and linear platforms
- Brainstormed and developed annual paid and organic digital promotional campaigns
- Coordinated asset development and trafficked assets for approved project plans and campaigns across a multitude of platforms (ie. social media, websites, linear television, print media, etc.)
- Developed and ensured accuracy of metadata for on demand platform
- Managed content library for on demand platform, including content summaries, keywords, etc.
- Created and coordinated content for email and distribution marketing
- Developed copy for magazine to promote films and series
Student Success Representative
Gordon Conwell Theological Seminary
11.2019 - 01.2021
- Communicated with prospective students to illustrate available financial aid opportunities
- Oversaw orientation of new students by providing introductory training, advising, and mentoring
- Performed routine contact and follow-up with inactive students to identify enrollment barriers to improve retention
- Maintained student databases and files and documented efforts
- Assisted in all functions related to student services (ie. orientation, seminars, graduation)
Staffing Agent
RLO2, LLC
06.2017 - 06.2018
- Collaborated with manager to determine department's short and long-term hiring needs
- Assisted with personnel records management to support recordkeeping accuracy
- Developed and facilitated new-hire orientations
- Conducted screenings and interviewed candidates for available positions
- Conducted orientations and created training materials for new employees
- Developed reports and supplementary resources for team briefings and trainings
- Developed content for corporate newsletters
- Developed filing and retrieval systems
Campus Outreach Specialist
Global Impact Resources
06.2013 - 05.2017
- Brainstormed and developed digital and print marketing materials (surveys, fact sheets, flyers, presentations, websites, and promotional products) to encourage student engagement
- Implemented social media strategies to promote events and outreach groups
- Led weekly strategic meetings to implement semester and annual goals to maximize communication efforts
- Conducted trainings for student workshops
- Planned specialized events and programs for student gatherings
- Created, designed, and coordinated distribution of monthly newsletters to maintain healthy donor relations
- Developed and maintained annual financial monthly partnership team
Education
Bachelor of Science - Communications
East Carolina University
Greenville, NC05.2013
Skills
- Problem Solving
- Team Player
- Marketing Promotions
- Effective Project Management
- Excellent Communication
- Event Planning
- Strategic Planning
- Budget Management
Certification
Google Project Management Certificate (In Progress)
Timeline
Senior Marketing Coordinator
INSP, LLC
05.2022 - Current
Marketing and Operations Coordinator
INSP, LLC
09.2021 - 05.2022
Student Success Representative
Gordon Conwell Theological Seminary
11.2019 - 01.2021
Staffing Agent
RLO2, LLC
06.2017 - 06.2018
Campus Outreach Specialist
Global Impact Resources
06.2013 - 05.2017
Bachelor of Science - Communications
East Carolina University
Google Project Management Certificate (In Progress)
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