Andrea Salafia
Austin,Texas
Summary
Innovative marketing leader with 10 years of experience specializing in marketing for master-planned real estate developments of highly desirable communities. Demonstrated success in delivering exceptional marketing campaigns, content, and collateral through established and innovative strategies. Results-oriented and collaborative professional adept in brand management and social media engagement. Recognized for attention to detail, decisiveness, and a keen focus on driving impactful marketing initiatives.
Overview
6
6
years of professional experience
Work History
Senior Marketing Director
Freehold Communities
01.2019 - Current
- Oversee master marketing efforts for multiple communities across Texas and the Southeast, enhancing brand visibility and community engagement.
- Lead a high-performing team, managing one direct report and coordinating efforts of a diverse group of consultants to deliver comprehensive marketing campaigns.
- Optimize budget allocation, effectively managing multi-million dollar budgets to maximize ROI and achieve marketing objectives.
- Develop and execute strategic marketing plans based on in-depth market research, market conditions, and analysis, resulting in increases in community engagement and sales.
- Collaborate with cross-functional teams, including sales, operations, and development, to ensure integrated and effective marketing initiatives.
- Implement innovative marketing strategies for unique concepts like the Agrihood at Carnes Crossroads, bringing the vision to life and driving increased community engagement and interest.
- Oversee the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Deploy well-coordinated campaigns, events and public relations strategies to promote brand.
Marketing Associate
Texas McCombs Real Estate Center
- Designed promotional materials and organized 30+ annual events, including conferences and competitions
- Fostered relationships with council members and industry professionals to secure financial support and develop student programs
- Managed social media campaigns on Instagram, Facebook, and LinkedIn to support McCombs initiatives
- Redeveloped and maintained external website pages for event promotion and student resources.
Marketing Coordinator
Brookfield Residential
- Facilitated media buying strategy and process with a $1.5M annual budget for homebuilding and land development projects
- Developed and executed a 90-day tactical marketing plan for three land developments, including targeted events to drive prospective buyer traffic
- Coordinated and participated in 20+ industry and community events to increase brand awareness and gather new contacts for the CRM
- Ensured incoming marketing content from outside agencies aligned with the unique sub-brands of Brookfield Residential communities.
Education
B. S., Communication Studies, Corporate Communication -
The University of Texas at Austin
12.2016
The University of Texas at Austin
12.2016
Skills
- Market Analysis
- Digital Marketing
- Analytics and SEO
- Branding
- Social Media Marketing
- Google Analytics
- CRM Management
- Market Trend Analysis
- Competitive Research
Technicalskillset
- HubSpot
- WordPress
- Google Analytics
- Basecamp
- Slack
- Teams
- Adobe Indesign
- Photoshop
- Illustrator
Affiliations
- University of Texas Real Estate Advisory Council
- Urban Land Institute
Timeline
Senior Marketing Director
Freehold Communities
01.2019 - Current
Marketing Associate
Texas McCombs Real Estate Center
Marketing Coordinator
Brookfield Residential
B. S., Communication Studies, Corporate Communication -
The University of Texas at Austin
The University of Texas at Austin