Summary
Overview
Work History
Education
Skills
Timeline
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Andrea Salinas

Summary

Goal-oriented Senior Producer with 23 years of advertising production / Video production, Photography shoots, Digital & Social Media experience. Skilled at working closely with clients / agency partners to achieve ultimate satisfaction and excellent production value. I lead successful marketing campaigns while being proficient in meeting deadlines, budget & production delegation.

Overview

14
14
years of professional experience

Work History

Sr. Producer

Lopez Negrete Communications
12.2021 - Current
  • Executed creative concepts, driving innovative advertising campaigns that increased brand visibility and engagement.
  • Enhanced client relationships by providing exceptional service and delivering results that exceeded client / agency expectations.
  • Negotiated contracts with vendors, securing competitive pricing while maintaining quality standards for all projects.
  • Optimized workflows, streamline communications reducing operational costs while maintaining high levels of output quality..
  • Mentored junior producers, fostering professional growth and contributing to a strong organizational talent pipeline.
  • Increased project efficiency by streamlining production processes and implementing time-saving strategies.

Sr. Global Producer in Marketing

Mary Kay, Inc.
08.2012 - 05.2019
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed schedules for Video production, Photography, OOH, Digital, Social Media, editing, and duplication for timely delivery for all platforms.
  • Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints.
  • Negotiated contracts with vendors, securing favorable terms that contributed to the overall success of each project.
  • Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
  • Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.

Advertising Cost Consultant

Southwest Airlines
09.2010 - 06.2012
  • Negotiated advantageous contract terms with suppliers to secure high-quality materials at reduced prices.
  • Performed business development activities, sourcing, pitching and securing new business and projects within local markets.
  • Optimized resource utilization by allocating labor efficiently across various projects, avoiding unnecessary overtime expenses.
  • Reviewed historical data to identify areas of improvement leading to better future estimations.
  • Monitored subcontractor performance closely, ensuring timely delivery of services without compromising quality or budget requirements.
  • Advised clients on best practices for cost optimization, providing tailored solutions based on their unique needs and requirements.
  • Developed a system for tracking equipment usage which resulted in optimized rental periods and cost savings.

Education

Bachelor of Arts - Communications

University of The Incarnate Word
San Antonio, TX
06.2002

Skills

  • Marketing & Advertising campaigns
  • Post-Production Supervision
  • Work Planning and Prioritization
  • Content Production
  • Digital video production process
  • Project Management
  • Budgeting expertise
  • Talent Acquisition
  • Scheduling and Coordination
  • Social Media / Ambassador shoots
  • Timeline Management
  • Negotiation skills

Timeline

Sr. Producer

Lopez Negrete Communications
12.2021 - Current

Sr. Global Producer in Marketing

Mary Kay, Inc.
08.2012 - 05.2019

Advertising Cost Consultant

Southwest Airlines
09.2010 - 06.2012

Bachelor of Arts - Communications

University of The Incarnate Word

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Andrea Salinas