ANDREA SAUCEDO
Grand Blanc,MI
Summary
Offering 29 years of leadership and experience in sales and service management, customer relations, merchandising and marketing. Skilled Communicator with proven leadership skills. Consistency with organization, communication and the ability to independently create strategic plans that drive business objectives. I have extensive experience handling a variety of different clientele through various levels of communication. Being highly organized and detailed oriented is an attribute I take pride in, as well as a strong work ethic.
Overview
28
28
years of professional experience
Work History
Region Sales Manager
Pepsi Beverage Company
01.2021 - Current
- Managing Pepsi Business within Walmart & Sams Club
- Attend monthly Sales call with National Team
- Identify and execute business opportunities to deliver Volume, Profit and Plan
- Standing Monthly Call to review the business and upcoming opportunities and local sells with customer
- Weekly communication to front line sales team (focusing on key priorities/deliverable)
- Establishing rapport and relationship with key front-line sales team and Key Customer contacts
- Leverage consumer insights as well as internal and external data to support Joint Business Plans
- Reset tracking/monitoring/& executing at local level
- Innovation tracking/monitoring/& executing at local level
- Initiate any market/geographic specific opportunity or projects – to further grow the business
Region Drug Channel KAM
Pepsi Beverage Company
01.2018 - 01.2021
- Attend monthly calls with National Team
- Scheduled Monthly Call to review the business and upcoming opportunities and local sells with customer
- Innovation tracking/monitoring/& executing at local level
- Initiate any market/geographic specific opportunity or projects – to further grow the business
Key Account Manager
Pepsi Beverage Company
01.2015 - 01.2018
- Execute selling strategy in assigned retail accounts
- Responsible to manage key customer relationships to include negotiating customer agreements that deliver against annual operating plans while successfully delivering against the customer's expectations
- Develop strategic account plans to create sales proposals yielding profitable account development and growth
Sales District Leader (LF)
Pepsi Beverage Company
01.2014 - 01.2015
- Manage a team of 5 customer sales representatives and 12 merchandisers in 35 accounts
- Cultivate strong relationships with customers and functional department leaders
- Schedule service according to sales volume and within cost budget or target CPU
- Establish, train and promote effective selling techniques, immaculate display execution, shelving and merchandising standards and an overall customer-first approach
- Work with Key Account Managers to drive business results through flawless execution, innovation distribution and optimization
Territory Sales Manager (LF)
Pepsi Beverage Company
01.2012 - 01.2014
- Grew volume and implemented cost reduction strategies to drive productivity based on proven standards
- Maximized brand potential through local and national marketing outreach
- Provided real-time sales and customer metrics to promote employee ownership and empowerment
- Promptly and confidentially responded to customer issues and approached challenging situations as a method of coaching to employees
Territory Sales Manager (SF)
Pepsi Beverage Company
01.2008 - 01.2012
- Managed and coached a team of 5 Small Format Sales Reps
- Built Strong Customer Relationships to drive business results through execution and planning
- Negotiated Customer Agreements that would deliver plan and meet customer expectations
Account Execution Manager
Pepsi Beverage Company
01.2007 - 01.2008
- Assisted the TSM with everyday execution
Sales Manager
Pepsi Beverage Company
01.2003 - 01.2007
- SF and LF Sales Representative actively sold and implemented promotions to build and maximize our brands
Sales/Merchandising Manager
Coca Cola Enterprises
01.1997 - 01.2003
- Schedule, train and manage a team of Merchandisers within the assigned territory
- Promptly and confidentially responded to customer issues with Merchandising and employees in the trade and resolve in a timely manner
Education
Bachelor of Arts - Sports Management and Communications
University of Michigan
Ann Arbor, MISkills
- Technical aptitude
- Sales operations
- Problem-solving abilities
- Multitasking
- Team motivation
- Time management abilities
- Rapport and relationship building
- Problem-solving aptitude
- Reliability
- Adaptability
- Professionalism
- Presentation Skills
Timeline
Region Sales Manager
Pepsi Beverage Company
01.2021 - Current
Region Drug Channel KAM
Pepsi Beverage Company
01.2018 - 01.2021
Key Account Manager
Pepsi Beverage Company
01.2015 - 01.2018
Sales District Leader (LF)
Pepsi Beverage Company
01.2014 - 01.2015
Territory Sales Manager (LF)
Pepsi Beverage Company
01.2012 - 01.2014
Territory Sales Manager (SF)
Pepsi Beverage Company
01.2008 - 01.2012
Account Execution Manager
Pepsi Beverage Company
01.2007 - 01.2008
Sales Manager
Pepsi Beverage Company
01.2003 - 01.2007
Sales/Merchandising Manager
Coca Cola Enterprises
01.1997 - 01.2003
Bachelor of Arts - Sports Management and Communications
University of Michigan
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