Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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ANDREA SCHMOYER

Chicago,USA

Summary

Experienced enrollment management leader with a strong track record in driving strategic growth and enhancing student engagement at Lewis University. Skilled in data analysis and developing innovative marketing strategies to attract diverse learners. Proven ability to lead teams and foster relationships to optimize recruitment processes.

Overview

26
26
years of professional experience

Work History

Assistant Vice President of Graduate & Adult Enrollment

Lewis University
07.2024 - Current
  • Lead the Graduate Programs admission process at Lewis University, enhancing enrollment strategies.
  • Manage the undergraduate admissions team at St. Augustine College.
  • Assessed current processes to identify improvement areas and collaborated with departments for implementation.
  • Developed communication strategies with marketing to effectively promote programs.
  • Created targeted strategies to attract non-traditional learners and domestic graduate degree seekers.

Director of Admissions

St. Augustine College at Lewis University
Chicago, IL
07.2021 - Current
  • Coordinated cross-departmental systems integration during merger at Lewis University.
  • Led team of seven to deliver exceptional service from inquiry to enrollment.
  • Managed Slate CRM, enhancing collaboration and process efficiency through technology.
  • Analyzed data to identify marketing and recruitment opportunities, improving lead conversion.
  • Restructured team to recognize top performers, boost efficiencies, and expand development opportunities.
  • Achieved new student enrollment growth of 5% in Fall 2 term and 16% in Spring 2022.
  • Drove enrollment increase of 6% in Spring 2023 and 43% in Fall 2023. Enrollment has continued to increase during merger.

Director of Corporate Outreach

Emerge Education/Consultant Concordia Chicago
Chicago, IL
09.2018 - 09.2020
  • Cultivated corporate partnerships for Concordia University Chicago to generate leads and identify curriculum opportunities.
  • Conducted market research to pinpoint potential partners aligned with university's mission.
  • Engaged over 800 companies and organizations through calls, emails, visits, and events to promote CUC.
  • Established successful partnerships with entities such as Walgreens and local school districts.
  • Created and executed communication strategies to enhance partnership development and maintenance.
  • Collaborated with key stakeholders to define partnership parameters and recommend mutual benefits.

Director of Graduate Admission

Emory University School of Law
Atlanta, GA
01.2013 - 01.2018
  • Implemented growth strategies for graduate programs at Emory Law, overseeing recruitment and admissions for JM, LLM, and SJD.
  • Achieved 40% application and 59% enrollment increases in LLM program for fall 2013; 30% applications and 94% enrollments in fall 2014; 105% applications and 56% enrollments in fall 2015.
  • Selected to manage new JD program option for foreign-trained lawyers, launching with 13 new students in year one and 49 in year two.
  • Analyzed international education trends to formulate effective recruitment strategies across Europe, Latin America, Africa, and Asia.
  • Managed scholarship processes for graduate programs, utilizing aid to meet enrollment goals.

Director of Admission

The Chicago School of Professional Psychology
Chicago, IL
02.2010 - 01.2013
  • Led admission team of 9 in recruitment for 12 graduate psychology programs.
  • Developed annual strategic plans, controlling department budgets to exceed enrollment targets.
  • Collaborated with Chicago Campus senior leadership on initiatives and new student matriculation.
  • Established new student ambassador program to enhance recruitment and yield efforts.
  • Achieved enrollment goals, resulting in overachievement of spring 2011 target.
  • Increased new student enrollment by 2% for fall 2011 through effective strategies.

Associate Director of Admission

University of Chicago, Booth School of
Chicago, IL
09.2007 - 02.2010
  • Recruited, evaluated, and interviewed candidates for top-ranked MBA program in collaboration with admissions team on global recruitment strategies.
  • Mentored seven second-year students on application evaluation and interviewing techniques.
  • Supervised Dean's Student Admission Committee, managing seven leaders overseeing 600 volunteers for recruitment activities.
  • Implemented strategies that increased student volunteer engagement, achieving record applicant numbers for leadership positions.
  • Developed an annual marketing plan with the marketing team, including newsletters and online events to enhance yield.

Undergraduate Program Coordinator

UIC, College of Nursing
Chicago, IL
04.2002 - 09.2007
  • Directed recruitment and admission efforts for a top-ranked nursing program, handling over 800 applications annually to enroll 100 students.
  • Partnered with nursing and UIC recruitment teams to craft strategic marketing and recruitment plans for undergraduate, graduate, and diversity initiatives.
  • Developed a new admission process and orientation program for incoming nursing students.
  • Earned awards in 2003 and 2004 for providing outstanding service and support to students.

Director of Student Management/New Student Coordinator

International Academy of Design & Technology
Chicago, IL
09.1999 - 04.2002
  • Promoted to Director of Student Management, overseeing new student yield and first quarter retention.
  • Analyzed admission statistics to forecast enrollment and retention for College President and senior management.
  • Designed orientation program for incoming students to enhance matriculation and interaction with faculty.
  • Served as interim Financial Aid Director, collaborating with Admissions, Financial Aid, and Academics to yield students.
  • Achieved highest increase in yield across Career Education Corporation in 2001.

Education

Ed.D. - Leadership & Learning in Organizations

Vanderbilt University, Peabody College
Nashville, TN
12.2020

MBA -

Emory University, Goizueta Business School
Atlanta, GA
05.2017

Bachelor of Arts - Psychology

Drake University
Des Moines, IA
08.1997

Skills

  • Effective communication skills
  • Team development and leadership
  • CRM management
  • Strategic planning and data analysis
  • Enrollment management and marketing
  • Student engagement strategies
  • Project management and business development
  • International relations and partnership management
  • Sales management and operational improvement

Volunteer Experience

  • PAWS Chicago, Level 2 Kitty City Volunteer, Chicago, IL, 2018, present ~ Active volunteer with PAWS Chicago, a large animal rescue organization in Chicago. In addition to volunteering to assist potential adopters find a furry family member, I also foster cats, teach a course on cat behavior to train advanced volunteers and assist with counseling after adoption.
  • Emerge Scholarships, Atlanta, GA, 2013
  • Museum of Contemporary Art, Chicago, IL, 2004, 2006

Timeline

Assistant Vice President of Graduate & Adult Enrollment

Lewis University
07.2024 - Current

Director of Admissions

St. Augustine College at Lewis University
07.2021 - Current

Director of Corporate Outreach

Emerge Education/Consultant Concordia Chicago
09.2018 - 09.2020

Director of Graduate Admission

Emory University School of Law
01.2013 - 01.2018

Director of Admission

The Chicago School of Professional Psychology
02.2010 - 01.2013

Associate Director of Admission

University of Chicago, Booth School of
09.2007 - 02.2010

Undergraduate Program Coordinator

UIC, College of Nursing
04.2002 - 09.2007

Director of Student Management/New Student Coordinator

International Academy of Design & Technology
09.1999 - 04.2002

Ed.D. - Leadership & Learning in Organizations

Vanderbilt University, Peabody College

MBA -

Emory University, Goizueta Business School

Bachelor of Arts - Psychology

Drake University

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