Andrea Shen
Baltimore,MD
Overview
4
4
years of professional experience
Work History
Product Management Intern
TikTok
Mountain View, CA
01.2023 - 05.2023
- Developed product positioning strategies based on customer feedback.
- Collaborated with cross-functional teams to ensure product success.
- Analyzed product performance metrics to inform decisions about future releases.
- Gathered requirements from stakeholders across the organization for new projects.
- Worked closely with design teams on concepting, prototyping, and wireframing of new features.
Global Product Marketing Manager Intern
TikTok
Beijing, China
05.2022 - 12.2022
- Initialized global marketing strategy of the new effect design platform Effect House on awareness increase and platform active user increase, including social media arrangement, campaign launching, advertisement generating and landing page production.
- Lead the trendy effect Cartoon Me and another 5 shooting effects global promotion with banners, pushes, SEO optimization, KOL videos internally and cooperated with APP Store, Google Play, Instagram externally, averaging 20,000,000 global video submissions, 400,000 new users and increasing user activity by more than 10%.
- Pitch social media agencies and advertisement agencies to increase customer engagement of Effect House.
- Generated a new product feature button in TikTok App carrying a promotional mobile webpage and designed the UI and UX of that page, reaching a total of 14,000,000 views and 28.6% CTR in the first quarter of launch.
- Organized 3 convention campaign globally, onboarded 50+ mature effect star designers from competitors like Snap AR, prepared badges, banners, and LED interactive screens.
- Cooperated with design community Lenslist and Adobe, arranged a series of online global challenges with more than 20 languages. Designed data burial points for each promotion channel, built web pages, and create pushes.
- Assisted in Referral campaign strategy setting and global promotion of Effect House. Assisted on website layout and push setting of official tutorial videos.
Marketing Intern
Alliance of International Corporate Advisors(NGO)
Canberra , Austrilia
01.2022 - 04.2024
- Organized 3 conference logistics with different themes in sustainable industries, including list arrangement and contact, room reservation, convention set-up and material preparation.
- Developed and maintained a database of 2000+ donor contacts to facilitate outreach efforts.
- Maintained and optimized email marketing placement strategy, content, adjusted effective reading rate increased by more than 30%.
New Media Intern
Xinhua News Agency
Chengdu, Sichuan, China
06.2021 - 08.2021
- Lead the marketing strategy conversion from paper-based media passages to short video form, managed the official social media accounts, increase in number of followers 12-42% among all the platforms.
- Interviewed and wrote articles, and published 8 reports on the official APP of Xinhua News Agency, with an average reading volume of 100,000 per article.
- Co-authored two articles on entertainment technology and a social news video in charge of the script, published on the official social platform with hundreds of millions of fans, with an average view volume of 2 million.
Marketing Intern
Atlantis Sanya
Sanya, Hainan, China
07.2020 - 09.2020
- Project Management. Supported venue and material preparation, promotional material planning, and design of event flow for six conventions, staffing requirements and other related tasks.
- Actively communicated with VIP members and partners via corporate social media channels. Achieved steady increase in membership during the tenure and below-average churn of key corporate clients.
- Assisted in sales strategy development, writing sales proposals, participated in industry events, and participated in tenders.
Education
Master of Arts - Film And Media
Johns Hopkins University
Baltimore, MD12-2024
Bachelor of Science - Tourism Management And Development
Arizona State University
Phoenix, AZ06-2023
Exchange With Full Scholarship - Marketing
University of Lyon
Lyon, France04-2022
Skills
Software: Photoshop, Premier Pro, Xiumi, Figma, Powerpoint, AE, SPSS, Blender, Davinci Resolution
Professional Skills: Market Research, Design, project management, data analysis, edit videos, operate social media, content creation, website design and building, stakeholder communications
Hobby: Travel(Has traveled to over 20 countries and regions and has a private blog for writing travelogues), professional Barista Certificate
Timeline
Product Management Intern
TikTok
01.2023 - 05.2023
Global Product Marketing Manager Intern
TikTok
05.2022 - 12.2022
Marketing Intern
Alliance of International Corporate Advisors(NGO)
01.2022 - 04.2024
New Media Intern
Xinhua News Agency
06.2021 - 08.2021
Marketing Intern
Atlantis Sanya
07.2020 - 09.2020
Master of Arts - Film And Media
Johns Hopkins University
Bachelor of Science - Tourism Management And Development
Arizona State University
Exchange With Full Scholarship - Marketing
University of Lyon