Andrea Sperry

• Launched and led a physician-focused regional magazine with robust coverage of clinical innovations and relevant news for the medical profession.

• Grow and sustain business via direct sales efforts involving consensus building and persuading buy-in among multiple layers of decision-makers.

• Drove revenue growth by launching new products and services that met client business objectives.

• Forge client-centric relationships with healthcare stakeholders and hospital administration as a strategic marketing partner to achieve service line growth and awareness objectives.

• Successful expansion into a new market, becoming western NY’s largest and only professional niche publication.

• Expanded the company''s geographical reach, opening new markets and increasing profitability.

• Re-established relationships damaged by predecessors to rebuild the advertiser base, sustain business, and surpass business goals.

• Marketed content, advertising opportunities, and events throughout the Western New York marketplace.

• Developed and executed business plans, pricing strategies, value-added offers, and growth initiatives to achieve publication objectives.

• Surpassed sales growth and market expansion goals by 100%.

Managed a $17M media budget for a Metro NYC healthcare account (Empire BC/BS) ensuring optimal allocation of resources and achieving reach and market penetration.

• Developed value-added sponsorship opportunities and negotiated volume print buys with media vendors.

• Analyzed campaign performance data to identify areas for improvement and optimize future strategies.

• Maintained strong relationships with key industry stakeholders, fostering collaboration and partnership opportunities.

Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.

• Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
• Negotiated contracts with vendors to secure optimal pricing for marketing materials and services.
• Developed new business partnerships for enhanced market reach and revenue generation.
• Forecasted sales and established processes to achieve sales objectives and related metrics.