Andrea Sullivan
Winona Lake,IN
Summary
Innovative and forward-thinking Marketing Manager with history of spearheading highly successful, cohesive and focused marketing campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning honed in demanding healthcare industry environments. Accomplished in driving competitive growth and consistently achieving targets.
Overview
11
11
years of professional experience
Work History
Marketing Communications Manager
Medartis Inc.
05.2022 - Current
- Created/edited/produced marketing materials while facilitating cross functional review with regulatory, design engineering and product management,
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed internal and external communication to sales force, media, and internal employees
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing and Communications Specialist
Parkview Health
07.2020 - 03.2022
- Responsible for providing marketing support for primary care providers in the largest healthcare provider in Northeast Indiana.
- Additional service lines included employer health insurance program, provider recruitment, pediatrics, walk-in-clinics, graduate medical program, and Parkview Foundation among others.
- Maintained consistent, well-crafted communication with service line leaders in large matrixed organization.
- Worked collaboratively with creative, communication, digital and social media teams to produce and deliver high volume of content under strict deadline pressure.
- Generated content and copy for brochures, ads, social media blogs, media releases.
- Collaborated with video team to complete wide range of video projects including physician bio videos and COVID 19 protocol information.
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
Marketing and Community Relations Specialist
Parkview Health
10.2016 - 07.2020
- Built strong working relationships with different levels of city departments and other organizations.
- Liaised with local community organizations and served on multiple boards to increase communication and awareness of community health needs.
- Marketed health system offerings and services to community.
- Stayed within budget for marketing expenses.
- Evaluated and recommended organizations, individuals and events through partnering litmus test to support health system's objectives of improving community health.
- Built and supported marketing materials while maintaining positive relationships with service lines including delivery, emergency department, radiology, outpatient therapy, and primary care.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Global Marketing Communications Manager- Knees
Zimmer Biomet
02.2013 - 10.2016
- Supported the marketing and promotion of primary total knees and transformative technology on a global scale.
- Crafted messaging and marketing material for two primary knee product launches (XP Knee and Vanguard ID) while supporting activities of multiple technologies including robotic surgery.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, newsletters, advertisements, brochures, surgical techniques and training collateral.
- Continually maintained relationships and sought to support needs of team members in global markets.
Marketing Manager (Contract Position)
DePuy Synthes
07.2013 - 11.2013
- Created company brand messaging, collateral materials, customer events, promotional strategies for national direct to consumer education program conducted by Advantage Team.
- Boosted brand awareness while managing relationships with sales channel partners across the United States
- Produced large quantity of marketing materials including print material, digital presentations, and technical support for field representatives and prospective patients nationwide.
Education
Bachelor of Arts - Journalism And English Literature
Indiana University Bloomington
Bloomington, IN05.1994
Skills
- Healthcare Marketing
- Media and Surgeon Relations
- Community Engagement
- Public Relations
- Internal Communication
- Press Releases
- Copywriting
- New Product Launch Planning
Timeline
Marketing Communications Manager
Medartis Inc.
05.2022 - Current
Marketing and Communications Specialist
Parkview Health
07.2020 - 03.2022
Marketing and Community Relations Specialist
Parkview Health
10.2016 - 07.2020
Marketing Manager (Contract Position)
DePuy Synthes
07.2013 - 11.2013
Global Marketing Communications Manager- Knees
Zimmer Biomet
02.2013 - 10.2016
Bachelor of Arts - Journalism And English Literature
Indiana University Bloomington
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