Andrea Williams
Leicester,NC
Summary
Creative professional experienced in enabling strong sales with successful advertising and marketing strategies. Brings skills in market analysis and cross-functional collaboration. Looking to put knowledge and abilities to good use in challenging, growth-oriented role focused on improving business results and meeting targets.
Overview
19
19
years of professional experience
Work History
Brand Manager
Kudzu Brands
Asheville, NC
01.2022 - 06.2022
- Prepared and administered annual budget of $250,000
- Deliver items to clients, brain-storming ideas for creative content and design, event management, media purchasing, and market research to support client vision
- Monitoring client budget requirements, campaign costs, and hour tracking
- Manage all social media channels, ad placements, webinars presentation creation, and other client sponsored ads and events
- Managing, reviewing progress, and delivering client’s media and advertisement placements
- Organize, attend and coordinate trade show booth and presence at industry events.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Motivated team members to continuous improvement in promoting and selling target products.
Business Development Manager
Senarc Systems
Chicago, IL
02.2021 - 10.2021
- Conceptualized more effective maintenance module which aided in closing business with customers who placed high value on tracking costs for repairs per unit, maintaining accurate inventory, and eliminating unnecessary purchases for maintenance shops
- Researched and identified opportunities for account growth, account penetration and market expansion.
- As SME for safety regulations in equipment industry, collaborated with developers to strengthen safety modules
- By making these changes to Visual Dispatch software, we were able to close six additional customers worth between $55k and $100k per sale.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Human Resources Coordinator
Milkco, Inc.
Asheville, NC
08.2020 - 02.2021
- Saved three main departments $5k month on temporary employees by streamlining staffing agency needs and onboarding temp employees after contract hours worked requirements were satisfied
- Ran charitable drives and events within community, and created company newsletter each week, assisted HR manager to address public relations opportunities.
- Maintained human resources information system and kept employee files up to date and accurate.
- Supported HR functions with emphasis on record keeping, data entry and general HR tasks.
Store Manager
J & S, LLC
Leicester, NC
01.2020 - 08.2020
- Assisted owner with payroll, bookkeeping, taxes, and acquiring funding for SBA loans.
- Saved between 6k -8k per month due to unnecessary vendor orders of perishable food items.
- Eliminated fifty payroll hours per week by addressing staffing issues during slow business hours, about 3k per month.
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Implementation Specialist
Fleet Cost & Care
Detroit, MI
05.2018 - 12.2019
- Managed over fifteen new customer implementations over 19-month period as well as over 50 on-site and remote training sessions for new and existing customers
- Through health check assessments for existing customers generated new revenue from sales of mobile app and e-ticketing system
- Assisted sales team in closing new business through product demonstrations, attending industry conferences/trade shows, and entertaining clients through company Indy Car sponsorship events.
- Focused solutions on industry-specific workflow, client base and protocols, tailoring implementations to client needs.
- Configured, installed and handled troubleshooting tasks for variety of different applications.
Safety Manager/Safety Manager/Operations Manager
Southwest Industrial Rigging
Phoenix, AZ
08.2009 - 04.2018
- Developed best practices to standardize operations across five locations
- By implementing quote to cash system, eliminated 90k in clerical salaries, removed bottlenecks in practices including time lapse between job completion and invoice to customer/accounts receivables
- Reduce insurance policy premiums after only 6 months with system time stamps and accountability
- Reduced injuries among personnel with development and implementation of robust safety programs and policies
- Trained employees in most current regulations and practices in effort to prevent mishaps and promote overall safety
- Inspected job sites and facilities to detect potential health hazards and put corrective measures immediately into effect
Sales & Marketing Coordinator
Crane Inspection & Certification Bureau
Orlando, FL
11.2005 - 08.2009
- Engaged with customers to effectively build rapport and lasting relationships.
- Reduced costs for hosting nation-wide training programs by establishing mutually beneficial relationships with customers willing to host at their location, saving up to 10k per weeklong program
- Wrote and maintained GSA schedule for eligibility to win more work for federal and state agencies.
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques.
B2B Sales Executive
Sprint PCS, Mobile Telephone Company
Charleston, SC
07.2003 - 11.2005
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Resolved on-going customer service issues in Myrtle Beach and Charleston Markets
- Won Pinnacle Award for outstanding customer service through nominations by superiors and colleagues
- Met or exceeded sales goals each month
Education
BBA - Business Management
Northern Arizona University
Flagstaff, AZ06.2016
Skills
- Diverse background that allows 360 views of key components of success
- Driven and loyal
- Change/Conflict Management
- Process Implementation
- Strong written and verbal skills
- Excellent leader and motivator
- Hard working and inspired by success of organization and colleagues
- Budget Management
- Sales & Marketing Experience
- Budget Forecasting
Timeline
Brand Manager
Kudzu Brands
01.2022 - 06.2022
Business Development Manager
Senarc Systems
02.2021 - 10.2021
Human Resources Coordinator
Milkco, Inc.
08.2020 - 02.2021
Store Manager
J & S, LLC
01.2020 - 08.2020
Implementation Specialist
Fleet Cost & Care
05.2018 - 12.2019
Safety Manager/Safety Manager/Operations Manager
Southwest Industrial Rigging
08.2009 - 04.2018
Sales & Marketing Coordinator
Crane Inspection & Certification Bureau
11.2005 - 08.2009
B2B Sales Executive
Sprint PCS, Mobile Telephone Company
07.2003 - 11.2005
BBA - Business Management
Northern Arizona University
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