Andrea Vega
Chula Vista,CA
Summary
Experienced performance marketing strategist with over five years managing enterprise-level paid media programs. Drives revenue growth through expert budget allocation, strategic campaign testing, and optimizations across Google and Microsoft Ads. Converts detailed campaign data into actionable insights that support client business objectives.
Overview
8
8
years of professional experience
Work History
Paid Media Senior Strategist
Power Digital
San Diego, USA
09.2025 - Current
- Managed daily campaign optimizations for search, Performance Max, Shopping, YouTube, Display and Bing ads, aligning with client business goals.
- Executed paid media strategy, optimizing performance growth across enterprise-level accounts in Google Ads and Microsoft Ads.
- Identified marketing funnel growth opportunities, optimizing budget allocation, bid strategy, audience testing, and keyword expansion
- Developed data-driven insights using Google Analytics, Shopify, Looker, and client data sources, enhancing performance narratives.
- Led strategic client communication, aligning media performance with business objectives through weekly reports and planning.
- Collaborated with internal teams in strategy, analytics, creative, and client services to strengthen paid media initiatives.
- Managed and developed specialists and entry-level team members while leading strategic direction for client accounts and channel-specific recommendations.
- Leveraged AI tools and automation to enhance workflow efficiency and improve accuracy in reporting processes.
Paid Media Strategist
Power Digital
San Diego, USA
10.2021 - 09.2025
- Managed & optimized full-funnel campaigns across search, shopping, performance max, display, YouTube, and Bing ads.
- Managed paid media campaigns across Google Ads and Microsoft Ads with monthly budgets up to $500K, focusing on revenue growth and scalability.
- Aligned paid media recommendations with broader business goals to support customer acquisition and retention initiatives.
- Developed testing roadmaps for keywords, ad copy, audiences, bidding strategies, landing pages, and promotional campaigns to optimize media performance.
- Analyzed performance trends to identify optimization opportunities in CPA, ROAS, CVR, CTR, spend efficiency, and revenue growth.
- Coordinated with analytics leads and client strategy teams to create reporting frameworks and provide actionable performance insights.
- Facilitated client communication through weekly, monthly, and quarterly reports using Looker, Optmyzr, Google Sheets, Google Ads, and Microsoft Ads.
- Engaged with Google and Microsoft representatives to remain informed on platform updates and new campaign strategies.
Paid Search Specialist
Radd Interactive
San Diego, USA
07.2021 - 10.2021
- Supported the development and execution of paid search strategies across Google Ads, Microsoft Ads, and Facebook Ads.
- Managed day-to-day PPC optimizations, including budget pacing, keyword adjustments, ad copy updates, bid strategy recommendations, and performance monitoring.
- Aligned campaign resources with client goals, contributing to improved efficiency, ROI, and overall account performance.
- Supported campaign builds, conducted account audits, updated reporting, and provided paid search recommendations for client accounts.
Administrative Assistant, Marketing
REMAX Clarity
San Diego, USA
05.2018 - 02.2021
Education
Bachelor of Arts - Business Administration, Marketing
University of San Diego
San Diego, CA12-2019
Skills
- Google Ads and Microsoft Ads
- Search marketing
- Shopping and YouTube advertising
- Campaign Optimization
- Performance Reporting
- Media Strategy
- Cross-Channel Strategy
- Tactical and Creative Testing
- Google Analytics and Looker Reporting
- Data Driven Insights
- Google Merchant Center Management
- Strategic Budget Allocation
- Remarketing Strategies
- Audience Analysis
Timeline
Paid Media Senior Strategist
Power Digital
09.2025 - Current
Paid Media Strategist
Power Digital
10.2021 - 09.2025
Paid Search Specialist
Radd Interactive
07.2021 - 10.2021
Administrative Assistant, Marketing
REMAX Clarity
05.2018 - 02.2021
Bachelor of Arts - Business Administration, Marketing
University of San Diego