Andrea Ventimiglia
Atlanta,GA
Summary
Dynamic B2B/B2C marketing leader experienced in managing digital journeys and delivering high-impact content. Skilled in process optimization, identifying growth opportunities, and communicating across all stakeholder levels. Proven ability to evaluate ROI, optimize campaign performance, and drive measurable outcomes. A strategic, influential leader committed to creative excellence and strong client partnerships.
Overview
8
8
years of professional experience
2
2
Certifications
Work History
Global Digital Experience Strategy Lead
SAP
12.2022 - Current
- Led global digital experience strategy for SAP SuccessFactors HCM within agile team framework.
- Managed and optimized digital journey experiences across sap.com and SAP Store.
- Coordinated integration of digital experiences across first-party sites for seamless user engagement.
- Implemented data-driven strategies to enhance user interactions and satisfaction.
- Collaborated with cross-functional teams to align digital initiatives with business objectives.
- Streamlined processes to improve efficiency in managing digital platforms.
- Analyzed performance metrics to identify areas for continuous improvement.
- Developed best practices for digital experience management across multiple channels.
Product Marketing Manager
SAP Litmos
07.2022 - 12.2022
- Oversee and make strategic decisions on SAP Litmos promotional, advertising and demand generation plans to drive sales and build brand awareness.
- Responsible for promoting products and features to B2B target audiences. This includes studying SAP and SAP Litmos offerings and highlighting key features to attract customers and creating marketing campaigns for products.
- Determine the type of marketing assets that need to be created, and develop a plan to distribute.
- Manage the calendar to release content, and work with the content director and creative team to develop content.
- Outline a product timeline and oversee the project’s successful execution.
- Create and manage budgets for the product.
- Develop and maintain relationships with external vendors, whose products or services will be needed for the product.
- Coordinate with the sales and marketing teams to create sales plays.
Product Marketing Manager
Fiserv
Alpharetta, Georgia
08.2021 - 07.2022
- Responsible for leading B2B and B2B2C marketing programs for both Open Loop (Money Network) and Closed Loop (Gift Solutions) prepaid solutions.
- Spearhead marketing efforts and programs that effectively position solutions to grow revenue, drive efficiencies and maximize consumer and employee satisfaction.
- Support sales and referral channel objectives while maximizing 'speed to revenue' through program commercialization, implementation assistance, campaign execution, and thought leadership.
- Regularly communicate milestones and relevant updates to business stakeholders through input in monthly prepaid marketing campaign and status reports.
- Partner with the Global Brand team and Prepaid leadership to reimagine Money Network brands so they are reflective of Fiserv's look and feel.
- Set, track and responsible for KPIs at Project and Product levels. Create and validate success metrics and measurement frameworks that are shared with customers to support them along their social maturity journey.
Marketing Manager | Contract
Samsung Electronics America | AT&T Account Team
Atlanta, GA
02.2019 - 06.2020
- Responsible for the supervision and administration of developing, coordinating, and implementing digital marketing strategies for the Samsung/AT&T carrier team.
- Managed and developed marketing and sales activities to support national promotions, device launches, brand awareness, trade shows, advertising, and press releases.
- Developed all branding efforts and determined the appropriate marketing channels.
- Planned and coordinated customer and partner trade shows, and industry conferences showcasing the Samsung brand, as well as new and upcoming devices.
Email Marketing CRM Manager
Warner Media
Atlanta, GA
07.2017 - 12.2018
- Managed the creation, execution and delivery of multiple newsletters and email campaigns reaching approximately 1 million active subscribers.
- Developed marketing strategies and communication roadmaps to support Turner Brands, plus the NBA, PGA, and NCAA.
- Compiled and curated content from editorial teams and across the web to implement into marketing initiatives.
- Managed relationships with key media partners to secure and grow media coverage both online and offline.
- Managed CRM system to optimize customer engagement and retention strategies.
Education
Bachelor of Arts - Digital Communications And Media
SUNY College At Oswego
Oswego, NYSkills
- Digital experience strategy
- Data-driven decision making
- Cross-functional collaboration
- Digital marketing strategy
- Performance metrics analysis
- Customer relationship management
- B2B marketing expertise
- Agile project management
- Effective communication
- Strategic thinking
- Analytical thinking
Certification
Adobe Analytics
Timeline
Global Digital Experience Strategy Lead
SAP
12.2022 - Current
Product Marketing Manager
SAP Litmos
07.2022 - 12.2022
Product Marketing Manager
Fiserv
08.2021 - 07.2022
Marketing Manager | Contract
Samsung Electronics America | AT&T Account Team
02.2019 - 06.2020
Email Marketing CRM Manager
Warner Media
07.2017 - 12.2018
Bachelor of Arts - Digital Communications And Media
SUNY College At Oswego