Andrea Wasilew

As a public affairs officer for NOAA, I serve as proactive environmental communications professional, specializing in strategic communications and media relations for the federal government. In this role, I facilitate and support expert interviews, ranging from stock assessments to sea lions. I conduct press conferences, issue press releases to announce the latest news, and act as a valuable resource for media seeking information about NOAA Fisheries.
• Public affairs for Fisheries at NOAA: Collaborating with internal teams to implement rollouts and announcements, including holding statements.
• Development and execution of public affairs plans for NOAA's Fisheries portfolios.
• Writing, editing, and overseeing clearance channels for press releases, ensuring effective distribution to media and stakeholders.
• Crafting responses to media inquiries on NOAA initiatives, mammal entanglements, strandings, and other relevant topics.
• Monitoring and reporting on media coverage to provide insights to Fisheries division leadership.
• Development of holding statements to address critical situations promptly.
• Researching and tracking hot topics related to Fisheries and its priorities.
• Creating public affairs and media outreach plans aligned with policy initiatives.
• Acting as the Fisheries liaison for external communications with NOAA offices, programs, and other external partners.
• Project management to implement various initiatives effectively.
• Leading and directing the development and implementation of communication materials to foster collaboration across Fisheries departments, including research, writing, and editing.

• Transformed marketing and PR landscape for clients by devising strategic development plans, resulting in unprecedented brand awareness and remarkable revenue growth.
• Developed public relations channels bottom-up and enhanced coverage placements by 200% YOY for clients.
• Arranged and led an acquisition campaign that secured 75+ top and mid tier media placements.
• Established robust media relations launch campaigns, garnering extensive media coverage and industry accolades.
• Owned the success of the accounts managed, ensuring deliverables, creating strategic direction, and meeting client’s goals and expectations.
• Provided strategic counsel, enabling the implementation of scalable strategies for sustained growth.
• Crafted captivating articles, pitches, and award submissions, leading to prominent media coverage and recognition. Developed pitch blueprints that increased thought leadership program by 30%.
• Fostered strong relationships with influential media outlets, bloggers, journalists, and influencers, expanding brand reach exponentially.
• Seamlessly coordinated media events and press briefings, ensuring seamless execution and heightened media interest.
• Leveraged digital analytics to measure campaign effectiveness, optimizing efforts for maximum return on investment (ROI).
• Demonstrated exceptional account and project management skills, effectively overseeing client accounts, media training, and comprehensive media reporting and analytics.

• Cultivated and executed 65+ highly impactful marketing and PR programs, delivering exceptional results for clients with a sharp focus on measurable KPIs.
• Achieved significant brand awareness, customer acquisition, and revenue growth through the implementation of data-driven campaigns.
• Public relations: including media relations, influencer engagement, speeches/presentations, interview briefs, editorial calendar planning, story pitching, media training, press releases, awards, speaking engagement programs, product launches, media kits, crisis planning, and management.
• Crafted compelling written content, such as articles, blogs, media pitches, and award submissions, captivating audiences and securing valuable earned media coverage.
• Orchestrated successful events, such as press events, grand openings, investor events, and industry conferences, ensuring seamless execution and maximum impact.
• Data-driven decision making: utilized digital analytics to measure campaign effectiveness, enabling data-driven decisions that optimized performance and maximized ROI.
• Competitive strategy and market insight: conducted thorough research on industry trends, market dynamics, and competitors' activities, identifying new opportunities and developing competitive strategies for sustained growth.

• Cultivated highly successful PR and media relations programs, resulting in significant media coverage and exposure ("big 'ink'") for clients across diverse industries, including tourism, golf, telecom, high tech, consulting, professional services, and nonprofit sectors.
• Spearheaded the development and implementation of results-driven public and media relations campaigns, employing analytics to measure performance and optimize strategies for maximum impact.
• Orchestrated multifaceted public relations efforts, including press releases, event planning and promotion, speaking engagement planning, product launches, digital media rooms, media kits, digital outreach, and communications.
• Leveraged powerful storytelling and media pitch writing to secure compelling media coverage and fostered strong media relationships to enhance brand visibility.
• Exceptional account management, skillfully overseeing client accounts and nurturing positive relationships with clients and key stakeholders, and conducted media training.
• Consistently delivered exceptional results by strategically executing public and media relations campaigns, achieving substantial media coverage for clients across various industries. My data-driven approach, comprehensive PR expertise, and strong account management abilities have contributed to the success and growth of the brands I have served.

• Annual strategic marketing planning and implementation to grow brand awareness and increase sales.
• Marketing communications: branding, positioning, and concept all collateral; sales presentation and collateral.
• CRM System administration.
• Sales support: strategic marketing development to support sales goals, sales training on marketing programs.
• Planned and produced highly effective experiential marketing events.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
• Launched integrated marketing campaign models to enhance prospect engagement.
• Leveraged industry trends and competitive analysis to improve marketing campaign performance.
• Trained successful business development personnel to optimize marketing performance and learn industry.

• Annual marketing and public relations plan: investment and campaign launches, implementation and measurement.
• Event planning and production of national investor roadshows, including on-site production at 100+ venues annually, develop presentation materials and visual video presentations.
• Marketing communications: branding, positioning, and concept all collateral; sales presentation and collateral.
• CRM System administration.
• Sales support: strategic marketing development to support sales goals, sales training on marketing programs.
• Public relations: earnings and related press releases, awards submissions, conference and trade shows, speaking engagements, correspondence liaison
• Built and maintained relationships with influencers, key investor and trade media.
• Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.
• Annual report creation and release to the public, stakeholders, and investors.