Andrea Wasilew
Bend,OR
Summary
Dynamic marketing and public relations strategist with a proven history of developing and executing impactful campaigns for leading brands. Combines deep industry expertise with creative vision to craft scalable strategies that boost brand visibility, and drive significant revenue growth. Known for delivering exceptional results through strong leadership, innovative thinking, and outstanding communication skills.
Overview
15
15
years of professional experience
Work History
Marketing & PR Strategist/Storyteller, SocialSuite
SocialSuite Public Relations
Bend, OR
03.2016 - Current
- Cultivated and executed over 30 highly impactful marketing and PR programs, delivering exceptional results for clients with a sharp focus on measurable KPIs.
- Achieved significant brand awareness, customer acquisition, and revenue growth through the implementation of data-driven campaigns.
- Public relations, including media relations, influencer engagement, speeches/presentations, interview briefs, editorial calendar planning, story pitching, media training, press releases, awards, speaking engagement programs, product launches, media kits, crisis planning, and management.
- Crafted compelling written content, such as articles, blogs, media pitches, and award submissions, captivating audiences, and securing valuable earned media coverage.
- Orchestrated successful events, such as press events, grand openings, investor events, and industry conferences, ensuring seamless execution and maximum impact.
- Data-driven decision-making: utilized digital analytics to measure campaign effectiveness, enabling data-driven decisions that optimized performance and maximized ROI.
- Competitive strategy and market insight: I conducted thorough research on industry trends, market dynamics, and competitors' activities, identifying new opportunities and developing competitive strategies for sustained growth.
Public Affairs Officer
NOAA: National Oceanic & Atmospheric Administration
Washington, D.C. (Contract)
10.2023 - Current
- Conduct press conferences, and facilitate media outreach to communicate NOAA’s latest initiatives and announcements.
- Craft and deliver responses to media inquiries on NOAA’s initiatives, covering diverse topics like aquaculture, marine mammal entanglements, strandings, and international trade.
- Research, track, and report on emerging issues and 'hot topics' to support fisheries priorities and communication efforts.
- Design and lead media outreach and public affairs plans in support of fisheries projects, enhancing public understanding and stakeholder engagement, aligned with policy priorities.
- Write, edit, and manage the clearance process for press releases, ensuring timely distribution to media, and key stakeholders.
- Monitor, analyze, and report on media coverage, providing Fisheries leadership with strategic insights and recommendations.
- Develop and prepare holding statements for rapid response to evolving situations, maintaining consistent messaging, and preparedness.
- Serve as the primary liaison for external communications between NOAA offices, programs, and partner organizations.
- Manage communication projects to support cross-departmental collaboration within Fisheries, including research, writing, editing, and distribution of key materials.
Senior Account Manager
NewGround PR & Marketing
Los Angeles, CA
03.2022 - 06.2023
- Transformed the marketing and PR landscape for clients by devising strategic development plans, resulting in unprecedented brand awareness and remarkable revenue growth.
- Developed public relations channels bottom-up, and enhanced coverage placements by 200% year-over-year for clients.
- Arranged and led an acquisition campaign that secured over 75 top and mid-tier media placements.
- Established robust media relations, launched campaigns, garnered extensive media coverage, and received industry accolades.
- Owned the success of the accounts managed, ensuring deliverables, creating strategic direction, and meeting clients' goals and expectations.
- Provided strategic counsel, enabling the implementation of scalable strategies for sustained growth.
- Crafted captivating articles, pitches, and award submissions, leading to prominent media coverage and recognition.
- Developed pitch blueprints that increased the thought leadership program by 30%.
- Fostered strong relationships with influential media outlets, bloggers, journalists, and influencers, expanding brand reach exponentially.
- Seamlessly coordinated media events and press briefings, ensuring seamless execution, and heightened media interest.
- Leveraged digital analytics to measure campaign effectiveness, optimizing efforts for maximum return on investment (ROI)
- Demonstrated exceptional account and project management skills, effectively overseeing client accounts, media training, and comprehensive media reporting and analytics
Senior Account Director, Public Relations
Campbell Consulting
Bend, OR
06.2010 - 08.2016
- Cultivated highly successful PR and media relations programs, resulting in significant media coverage and exposure ('big ink') for clients across diverse industries, including tourism, golf, telecom, high tech, consulting, professional services, and nonprofit sectors.
- Spearheaded the development and implementation of results-driven public and media relations campaigns, employing analytics to measure performance and optimize strategies for maximum impact.
- Orchestrated multifaceted public relations efforts, including press releases, event planning and promotion, speaking engagement planning, product launches, digital media rooms, media kits, digital outreach, and communications.
- Leveraged powerful storytelling and media pitch writing to secure compelling media coverage, and fostered strong media relationships to enhance brand visibility.
- Exceptional account management, skillfully overseeing client accounts, nurturing positive relationships with clients and key stakeholders, and conducting media training.
- Consistently delivered exceptional results by strategically executing public and media relations campaigns, achieving substantial media coverage for clients across various industries.
- My data-driven approach, comprehensive PR expertise, and strong account management abilities have contributed to the success and growth of the brands I have served.
Education
Bachelor of Science - Marketing & Business Management
University of Phoenix
Phoenix, AZ06-2000
Skills
- Marketing and PR strategy development
- Manage complex communication challenges
- Relationship management with key reporters and influencers
- Craft compelling content, and market-ready messaging
- Lead on-brand media relations programs
- Highly experienced writer
- Competitive and trend analysis
- Product launch
- Campaign Management
- Budget Analysis
- Event planning/media events
- Marketing collateral development
- Community relationship building
- Communications, internal/external
- Campaign performance tracking
Timeline
Public Affairs Officer
NOAA: National Oceanic & Atmospheric Administration
10.2023 - Current
Senior Account Manager
NewGround PR & Marketing
03.2022 - 06.2023
Marketing & PR Strategist/Storyteller, SocialSuite
SocialSuite Public Relations
03.2016 - Current
Senior Account Director, Public Relations
Campbell Consulting
06.2010 - 08.2016
Bachelor of Science - Marketing & Business Management
University of Phoenix
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