Andrea Weinfurt
Chicago,IL
Summary
Accomplished Content Marketing Strategist & Creator with a proven track record in B2B, adept at crafting data-driven, high-performing content that drives brand awareness through collaborative partnerships across digital, demand generation, creative, and sales teams.
Overview
12
12
years of professional experience
Work History
Senior Manager, Content Marketing
Mindtickle
03.2021 - Current
- Takes a data and performance-driven approach to content marketing and SEO to show impact on business results.
- In FY 2024, content generated $1,413,264 and infuenced $7,635,011.
- On web, delivered a 203.08% increase in visits YoY, a 203.79% increase in new users YoY, and over 20 target keywords consistently ranking in the top 10 positions.
- Develops and implements integrated content marketing strategy in close collaboration with demand generation, product marketing, design, and web leadership, emphasizing a holistic approach across the entire customer journey.
- Creates editorial calendar and production process for all external-facing content including reports, guides, eBooks, blogs, PR, infographics, videos, website content, etc.
- Serves as editorial leader on 30+ marketing team and ensures marketing collateral is consistent in tone and style. Owns and maintains Mindtickle Content Guidelines.
- Manages external design, video, + writing vendors ensuring quality, consistent work is delivered on time and within budget.
Senior Manager, Content Marketing
Showpad
11.2018 - 03.2021
- Led global content marketing strategy, working collaboratively with demand generation, product marketing, communications and creative teams to build full-funnel content strategy.
- Drove creation and production of eBooks, infographics, whitepapers, reports, original research, webinars, speaking engagement content, blogs, etc.
- Built and maintained editorial calendar and manged team including Content Marketer, SEO Specialist, and freelancers.
Content Director
Shiftgig
11.2017 - 11.2018
- Provided oversight and strategic direction for all Shiftgig product marketing, content creation, demand generation, events, public relations, social media, and branding.
- Ideated and managed editorial calendar to ensure all content initiatives aligned strategically with all other marketing efforts.
Director, Content Marketing
HIghground
11.2015 - 11.2017
- Built strong relationships with leadership, sales, customer success, and product teams to craft articulate and consistent messaging.
- Led website redesign, working closely with stakeholders to execute large-scale projects on time and within budget.
Content Marketing Manger
SAP Fieldglass
01.2013 - 10.2015
- Led content strategy, spearheading all content repurposing initiatives and accompanying campaigns.
Education
Bachelor of Arts - Print Journalism
University of St. Thomas
St. Paul, MNSkills
- SEO
- Content performance measurement
- Content management planning
- Cross-functional collaboration
- Editorial excellence
- Content strategy
Software
Google Analytics
Asana
Grammarly
Wordpress
Yoast
SEMRush Ahrefs
Canva
Sprout Social Falcon/Brandwatch
Timeline
Senior Manager, Content Marketing
Mindtickle
03.2021 - Current
Senior Manager, Content Marketing
Showpad
11.2018 - 03.2021
Content Director
Shiftgig
11.2017 - 11.2018
Director, Content Marketing
HIghground
11.2015 - 11.2017
Content Marketing Manger
SAP Fieldglass
01.2013 - 10.2015
Bachelor of Arts - Print Journalism
University of St. Thomas
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