ANDREA ZEDIKER
Centennial,CO
Summary
Seasoned executive with 20 years in business, non-profit management, and marketing and communications strategy development, specializing in driving revenue growth and enhancing brand visibility through campaign management and data analytics. Proven leadership in developing cross-functional teams and adept at leveraging technology for business solutions. Demonstrates a strong track record in maximizing revenue and implementing change management to exceed organizational goals. Skilled in aligning brand and marketing strategies with corporate objectives to deliver tangible results.
Overview
23
23
years of professional experience
Work History
VP of Marketing and Communications
Denver Metro Chamber of Commerce
06.2022 - 04.2024
- Developed and implemented comprehensive brand and communication strategies, enhancing business impact and cross-vertical alignment against multiple business plans/membership products.
- Facilitated collaborative efforts across departments to drive market expansion and competitive advantage through marketing and communications initiatives.
- Created an in-house agency to enhance brand consistency, service quality and employee communications, leading to improved feedback from both internal executives and external partners.
- Championed integration of innovative technologies to streamline marketing operations and enhance organizational agility.
- Fostered key industry alliances and directed cross-functional teams to drive project success and business growth.
- Advocated business community interests through strategic marketing initiatives on national and global platforms.
- Directed annual planning and execution of 125+ diverse events fostering community engagement and brand awareness.
Chief Marketing and Development Officer
Tennyson Center for Children
01.2019 - 04.2022
- Implemented integrated marketing and communications strategies, enhancing organizational impact across multiple sectors.
- Cultivated robust stakeholder relationships across various industries, driving substantial revenue growth and enhancing overall brand presence.
- Developed innovative fundraising strategies that generated 35% of the total operating budget, including a significant increase in corporate sponsorships during COVID-19.
- Elevated organizational visibility with impactful media appearances and prestigious speaking engagements for leadership team.
- Transformed brand perception through innovative digital marketing and strategic partnerships, significantly enhancing community engagement and visibility.
- Spearheaded innovative brand campaigns, significantly enhancing donor engagement and diversifying funding sources.
- Utilized performance metrics and data insights to drive continuous improvement, enhancing overall campaign efficiency and effectiveness.
Marketing Director
Taubman Real Estate Investment Trust
01.2017 - 01.2019
- Orchestrated marketing and corporate partnership strategies for a 160-brand center, driving a 20% growth in customer base and 25% increase in partner satisfaction scores.
- Strategized and implemented comprehensive marketing initiatives, including digital campaigns, traditional advertising, PR, promotions, and events, to drive business growth and enhance brand presence.
- Fostered strategic partnerships with key corporate stakeholders, achieving an 80% contract renewal rate and an increase in partner-driven revenue through proactive relationship management.
Senior Director, Account Services
Tigris Sponsorship and Marketing
01.2011 - 01.2017
- Delivered strategic advisories to optimize sponsorship portfolios, significantly improving clients' market positioning and brand value.
- Orchestrated strategic collaborations between C-suite executives and multidisciplinary teams to elevate client brand presence through impactful communications and events. Marketing campaigns and data analysis executed for: Chick-fil-A, KeyBank, Transamerica, Western Union, EverBank, Ricoh, Centura and more.
- Grew $10 million sponsorship marketing portfolio YoY, securing $1.5 million in additional budgets through data-driven audience engagement strategies.
- Led the development of integrated marketing campaigns for corporate sponsors, leveraging partnerships with 10+ professional sports teams to achieve a 25% boost in sponsor visibility.
Director, Marketing & Communications
The Case Foundation
01.2010 - 01.2011
- Developed national brand visibility through Foundation's strategic initiatives to bridge corporate philanthropy with social technology (texting campaigns, etc.).
- Enhanced online presence with web development and revised UX to increase engagement and sharing of compelling stories.
Senior Manager, Sponsorship
Qwest Communications
01.2001 - 01.2010
- Orchestrated strategic partnerships with renowned athletes for TV ad campaigns, significantly elevating brand visibility and consumer connection.
- Conceptualized and produced award-winning ads: TV commercial featuring Wayne Gretzky, garnering a prestigious Telly Award and increasing brand favorability; and digital campaign with Matt Hasselbeck (former QB of Seattle Seahawks) for internet launch in Seattle, WA.
- Managed Naming Rights partner, contracts and sponsorship benefit execution with: Qwest Field, Seattle Seahawks, Denver Nuggets, Cleveland Cavaliers, Colorado Avalanche, Colorado Rockies, Portland Timbers, Denver Broncos, etc.
Education
Bachelor of Science - Business Administration & International Marketing
Miami University
Oxford, OHSkills
- Marketing Strategy
- Brand Awareness
- Senior Leadership
- Strategic Communications
- Business Strategy
- Market Research
- Product Strategy and Marketing
- Strategic Planning
- Team Leadership
- Cross-Functional Collaboration
- Web Strategy and UX
- Budget Management
- KPI Measurement
- Market and Competitive Analysis
- Brand Reputation Management
- Public Relations
- Internal and External Communications Expert
- Crisis Communications
- Marketing Technologies and Operations
Timeline
VP of Marketing and Communications
Denver Metro Chamber of Commerce
06.2022 - 04.2024
Chief Marketing and Development Officer
Tennyson Center for Children
01.2019 - 04.2022
Marketing Director
Taubman Real Estate Investment Trust
01.2017 - 01.2019
Senior Director, Account Services
Tigris Sponsorship and Marketing
01.2011 - 01.2017
Director, Marketing & Communications
The Case Foundation
01.2010 - 01.2011
Senior Manager, Sponsorship
Qwest Communications
01.2001 - 01.2010
Bachelor of Science - Business Administration & International Marketing
Miami University
Community Service
Cherry Arts: Colorado Art Events & Education, Board Member
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