Andrea Assoya Brown

I stepped away from full-time corporate roles to support a family health matter while continuing to invest in professional development and staying closely connected to evolving retail and customer experience trends.

• Provided full-time care and support for an immediate family member during a critical health period.
• Coordinated medical appointments, treatments and communication with healthcare providers
• Managed household operations including meal preparations scheduling and logistics

• Analyzed market trends to optimize sales strategies, resulting in consistent revenue growth across South east region.
• Fostered strong relationships with retail partners, enhancing brand presence and driving customer engagement in 63 locations.
• Managed sales and training initiatives for 63 locations, fostering regional growth and Brand Ambassador Success
• Executed top global store generated event, enhancing international sales performance.

• Led store operations in the absence of the Store Director, successfully managing operations for the highest volume location nationwide
• Effectively oversaw sales management, training initiatives, recruitment efforts, and back-of-house (BOH) operations, ensuring smooth and successful execution
• Recruited leaders and coordinated comprehensive leadership training programs to mitigate high turnover within the executive team

• Led recruitment efforts for 250-employee store opening, built brand awareness through community collaborations
• Supported growth and profitability to the rank of 2nd highest volume in North America and #60 worldwide
• Analyzed market trends and consumer behavior to optimize store performance. Utilized data-driven insights for inventory management and sales strategies.
• Effectively nurtured local competition to drive business growth and sustain competitive advantage
• Enhanced team morale and fostered a positive work culture within a diverse staff, resulting in decreased turnover and improved employee engagement

• Managed a team of Brand Managers and Beauty Advisors, providing guidance, training, and development opportunities to ensure a high level of customer service and product knowledge
• Facilitated operational assistance and collaboration with leased businesses, including Drybar and Space NK
• Collaborated with the marketing team to develop and implement promotional strategies, events, and campaigns to drive customer traffic and increase brand awareness
• Successfully executed a robust calendar of events throughout my tenure
• Fostered relationships with beauty brands and vendors, negotiating partnerships, managing vendor relationships, and staying up to date with new product launches and industry trends
• Collaborated with the buying and planning teams to ensure appropriate inventory levels, product assortment, and replenishment
• Monitored stock levels, analyzed sales performance, and worked closely with vendors to optimize inventory and minimize out-of-stock situations

• Promoted to turn around a significantly higher-volume store after success with the new location in Nanuet
• Built, developed, and continue to lead a very talented and committed team of 44 managers and associates
• Spearheaded several highly successful marketing initiatives with mall management and other retailers including a summer-long partnership with Havana Central ('Makeup and Mojitos')
• Strengthened loss prevention controls and inventory management systems and successfully reduced inventory shrink from 2.49% to 1.96% within the first year
• Earned multiple awards including Highest Conversion Lift, Best Shrink Results, and Best Mobile POS results
• Created a comprehensive statistical program to help turn around underperforming stores
• Hosted a training workshop for assistant store managers and top associates in the district

• Oversaw all aspects of the setup and grand opening including hiring, on-boarding, training, and developing a full team of 29 managers and associates
• Established new store as one of the best in the district & region for overall performance results - easily surpassed the opening sales projection of $3M in annual volume
• Implemented strict standards for sales floor awareness and loss prevention and reduced shrink to just 0.89% of sales, best in the district and well below the budget of 1.53%
• Achieved a near-perfect 96% satisfaction rate on the employee engagement survey
• Developed and promoted an Assistant Store Manager to Co-Manager and a top associate to Assistant Manager
• Recruited 2 new Assistant Store Managers to the company for other locations in the district
• Selected as one of 8 Store Directors to revamp the 'Director in Charge' workshop for the region
• Nominated for a Passion for the Client Values Award at Regional Conference, for demonstrating a high level of passion and drive

• Demonstrated adept support and training for teams across a wide array of multi-branded online stores, including NET-A-PORTER, THE OUTNET, MR PORTER, and YOOX
• Managed the online customer service experience for esteemed brands like Jimmy Choo and Givenchy
• Provided effective leadership, direction, and support to diverse teams of up to 75 members, proficient in over 5 different languages, within a dynamic E-commerce environment
• Contributed to the success of a premier online luxury fashion retailer with a monthly audience surpassing 6 million, ensuring seamless worldwide express shipping to more than 170 countries
• Conducted regular evaluations and provided feedback to team members, identified areas for improvement and implemented the appropriate training or development programs
• Monitored call or email interactions, and provided feedback and coaching to the customer service representatives to maintain high service quality
• Analyzed customer feedback, including surveys, reviews, and social media comments, to identify trends, patterns, and areas of improvement