Summary
Overview
Work History
Education
Skills
Timeline
Generic

ANDREA BROOKS

Marietta,Ga

Summary

A Media Executive who has successfully accounted for dramatic revenue gains for Fortune 500 companies in the automotive, tech, home improvement, and retail sectors. Leveraging innovative professional skills that create robust media strategies within budget while utilizing data and market research to identify customer's needs. Possess excellent communication and customer service skills. A forward-thinking Senior Manager capable of managing teams of 65 employees with 12 direct reports to accomplish challenging objectives. Imparts a clear vision to guide cohesive, high-performing teams. Collaborative leader dedicated to partnering with coworkers to promote an engaged, empowering work culture. Documented strengths in building and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings

Overview

27
27
years of professional experience

Work History

Senior Manager, Paid Media

Amazon
01.2020 - Current
  • Driving cross-channel media efforts and strategic media end-to-end execution for various products and services under the Amazon umbrella
  • Responsible for delivering digital media strategy, planning, and activation across the Amazon Brand portfolio, leading to a 24% increase in revenue
  • Led cross-functional teams to achieve project milestones and deliver high-quality results
  • Reduced operating costs by 33% by optimizing internal resource allocation
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment

Director of Marketing Strategy, Paid Media

Hill & Hill Financial, LLC.
01.2019 - 01.2020
  • Provided strong marketing strategy expertise regarding corporation brand positioning, B2B and B2C marketplace research, consumer research, analytics, and execution heavy focus on digital channels
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead-generation goals
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives

Vice President, Group Director Digital Strategy and Activation, Paid Media

Dentsu Aegis
01.2011 - 01.2020
  • Selected to oversee client-media strategy/activation, CRM analysis, customer analytics, e-commerce, and business intelligence for grocery, entertainment, retail, telecommunications, SAAS, and travel
  • Appointed to build the agency’s geo-targeted digital audio, social, and video strategic approach, guidelines, parameters, and best practices
  • Managing the career path of over 65 employees.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.

Group Director Traditional & Digital Strategy, Paid Media

Dentsu Aegis
01.2009 - 01.2011
  • Pioneered transformational initiatives in traditional, digital and new media that increased client brand awareness by 26%
  • Set customer analytics and business intelligence functions in support of marketing, sales, and retention
  • Oversaw US channel marketing strategy and led consumer affiliate marketing.
  • Boosted team productivity by implementing efficient project management strategies.
  • Developed comprehensive marketing campaigns for increased brand visibility and customer engagement.

Director Traditional & Digital Strategy, Paid Media

Dentsu Aegis
01.2009 - 01.2009
  • Pioneered transformational initiatives in traditional, digital, and new media that increased client brand awareness by 26%
  • Set customer analytics and business intelligence functions in support of marketing, sales, and retention
  • Oversaw US channel marketing strategy and led consumer affiliate marketing.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Senior Investment Supervisor

Dentsu Aegis
01.2005 - 01.2009
  • Collaborated with internal stakeholders to ensure marketing initiatives, such as paid ad placement, affiliate programs, sponsorships, email promotions, and viral campaigns hit the KPIs set by client.

Senior Investment Associate

Dentsu Aegis
01.2002 - 01.2005
  • Purchased top 10 US market for TV, radio and cable
  • Leveraged key relationships to ensure client received the most “bang for their dollar” regardless of budget.
  • Identified areas for process improvement within the department, leading initiatives to drive operational excellence.
  • Conducted ongoing reviews of existing investments to assess performance against benchmarks and make necessary adjustments when needed.

Investment Associate

IPG Initiative Media
01.1998 - 01.2002
  • Pool resources with strategy to ensure delivery of marketing strategy for B and C ranked markets in the US.

Education

Bachelors of Science - Marketing

University of Tennessee
Knoxville, TN
01.1998

Skills

  • Strong Knowledge of Digital and Social Media
  • Data-driven decision-making
  • Cross-Functional Leadership
  • Channel Marketing
  • P & L Management
  • Brand Strategy
  • Strategic Thinker
  • Team Player

Timeline

Senior Manager, Paid Media

Amazon
01.2020 - Current

Director of Marketing Strategy, Paid Media

Hill & Hill Financial, LLC.
01.2019 - 01.2020

Vice President, Group Director Digital Strategy and Activation, Paid Media

Dentsu Aegis
01.2011 - 01.2020

Group Director Traditional & Digital Strategy, Paid Media

Dentsu Aegis
01.2009 - 01.2011

Director Traditional & Digital Strategy, Paid Media

Dentsu Aegis
01.2009 - 01.2009

Senior Investment Supervisor

Dentsu Aegis
01.2005 - 01.2009

Senior Investment Associate

Dentsu Aegis
01.2002 - 01.2005

Investment Associate

IPG Initiative Media
01.1998 - 01.2002

Bachelors of Science - Marketing

University of Tennessee

Similar Profiles

CREATE PROFILE
ANDREA BROOKS