Summary
Overview
Work History
Education
Skills
Timeline
GeneralManager
ANDREA C. CRAWFORD

ANDREA C. CRAWFORD

Louisville,KY

Summary

HEAD OF CONTINGENT WORKFORCE PROGRAM

Contingent Labor Strategic Planning | Program Design and Implementation | Management Expertise

Dedicated leader with proven broad-based and progressively responsible experience in Human Resources and Labor Operations, most recently as a contingent workforce program director responsible for planning and executing a contingent labor spend of $256 million annually. Proven results in organizational effectiveness, productivity, and innovation by aligning corporate goals with strong program creation, implementation and people management across a variety of cross functions and external partners.

Overview

42
42
years of professional experience

Work History

DIRECTOR - CONTINGENT LABOR PROGRAM

Radial
Louisville, KY
05.2020 - Current
  • Assemble and lead strategic staffing team in the planning and successful execution of peak season hiring by coordinating wage strategy, hiring ramp design and overall market strategy
  • Partner with workforce planning leadership to design hiring plans and allocation strategy for 20+ staffing vendors
  • Provide strategic people support as part of the HR leadership team
  • Provided internal strategy development and designed onboarding and orientation materials and program guidelines for seasonal associates to favorably impact attendance and attrition metrics to fall within planning thresholds
  • Lead the HR program management and field team to support onboarding of contingent workforce
  • Work with external staffing agency leadership to provide market intelligence and insight to drive compensation review and action, as well as support C-level alignment
  • Manage our strategic vendor relationships and contracting to include a redesign of our network KPIs to align with overall company growth goals

SR. HUMAN RESOURCE PROGRAM MANAGER – HR LABOR OPERATIONS

eBay Enterprise/Radial
Louisville, KY
01.2014 - 01.2020
  • Developed and led program to support and manage multiple peak season ramps, as well as a year-round contingent population for eBay Enterprise/Radial fulfillment sites and call centers in the North American operations network
  • Ongoing reliable administration of successful, high impact, process driven staffing program responsible for hiring 20,000 seasonal associates during the 4th quarter peak season and maintaining a temp headcount of 3,000 consistently
  • Built and implemented a data driven vendor selection and assessment process to administer RFP, contract and amendment proposals with new, existing and potential vendors with ongoing contract management & KPI adherence
  • Determined effective strategies for sourcing, hiring, onboarding, offboarding and reporting and drove execution with appropriate internal stakeholders and external staffing partners
  • Captured forecasting metrics and worked with external staffing partners on staffing requirements and reporting
  • Revised a risk assessment plan based on staffing volumes to include actual staffing projections
  • Partnered with Workforce Management to design detailed and high level overviews of Key Performance Indicators, forecasting trends and overall vendor effectiveness per organization as well as per site
  • Coordinated and managed onsite seasonal/ramp support
  • Managed marketing and advertising spends with staffing vendors by market
  • Worked with client service teams to educate new and existing clients on contingent workforce program components and service level agreements for fill rates, attendance, attrition and quality

SR. PLACEMENT SPECIALIST

TALENT ACQUISITION, eBay Enterprise
Louisville, KY
01.2012 - 01.2014
  • Experience working with top executives, senior management, professional peers and partnering with key decision makers to drive excellence in network recruiting for North American Operations
  • Successfully influenced leadership in retention initiatives resulting in improved retention year over year for both exempt and non-exempt levels
  • Directed multiple projects to standardize policy/procedure and communication processes across the distribution network
  • Drive processes in Positive Associate Relations, Conversion Training and Career Conversation Process Map as well as dashboards to support temp to hire conversion retention ratios
  • Developed tools, resources, and training to support a robust talent development process.

FREELANCE CONTRIBUTOR

PRINT AND ON AIR MEDIA, Shelby County Life Magazine
Shelbyville, KY
01.2010 - 01.2012
  • Researched and organized facts and sources.
  • Collaborated with other writers and team members for new ideas and strategies.
  • Proofread copy written by colleagues to correct spelling, punctuation and grammar.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.

VOICE OVER CONTRIBUTOR

WXLN Radio and WXLN.com
Shelbyville, KY
01.2010 - 01.2012

SEASONAL LEAD RECRUITER

GSI Commerce
Louisville, KY
01.2006 - 01.2012
  • Assembled high performance team to source screen and recruit 2,000 hourly warehouse employees for company’s 4 quarter peak season
  • Assisted in marketing plan to produce applicants and headed local marketing and grassroots efforts for supplementation of marketing strategy
  • Collaborated with state and local workforce agencies to drive applicant traffic and gained cooperation from local businesses for area partnerships that strengthened business presence in the community
  • Partnered closely with operations to assess and fill forecasted needs for hourly employees
  • Pipelined applicants for exempt level positions, including seasonal maintenance, technology and supervisory staff.

SEASONAL LEAD RECRUITER

Connextions
Jeffersonville, IN
01.2009 - 01.2011
  • Executed the hiring of 250 licensed insurance agents for clients selling Medicare Advantage Plans during open enrollment
  • Collaborated with Human Resources Manager to build a comprehensive project plan that included advertising, local recruiting efforts and ongoing retention efforts for employees through their Series 7 examinations
  • Provided support in HR Manager’s absence for employee issues including corrective counseling, daily reporting to operations and terminations
  • Successful in identifying individuals for in-house training to obtain their insurance license
  • Met recruiting and retention goals for project yearly

EVENT COORDINATOR

Misty Valley Wedding Chapel
Shelbyville, KY
01.2002 - 01.2011
  • Managed Full Service Event Planning for 250 person facility
  • Provided personalized project planning and communication protocol for facility
  • Negotiated with multiple vendors to bring events in on or under budget
  • Coordinated additional onsite staff when required and managed onsite operation day of event
  • Average of 350 successful events per year executed

HR SPECIALIST

The Budd Company
Shelbyville, KY
01.2000 - 01.2005
  • Created and implemented Part Time Associate program to utilize internal pool of flexible labor
  • Managed scheduling and payroll of 250 part time associates
  • Supported Human Resources office, providing back up in the areas of benefits, scheduling and contract issues for full-time employees
  • Participated in project planning with workforce management and developed internal processes in accordance with the existing union contract
  • Attended daily production planning meetings and
  • Served as liasion between company leadership and local union leadership.

NEWS MONITOR

VMS
Louisville, KY
01.2003 - 01.2004

EVENT SETUP MANAGER

Kentucky Center for the Arts
Louisville, KY
01.1997 - 01.1999
  • Executed setup of all ticketing formats and procedures for visiting shows
  • Coordinated with vendors such as The Broadway Series, Louisville Orchestra and Louisville Ballet to confirm all show information
  • Supervised box office call center staff and provided on-site support for the box office on show nights.

EVENT PLANNING AND CUSTOMER

CONCIERGE, The Brown Hotel
Louisville, KY
01.1993 - 01.1996
  • Accommodated the requests of special and VIP guests of the hotel
  • Frequently partnered with internal departments and external vendors to ensure guest satisfaction
  • Managed onsite hotel events of up to 500 people when necessary to service VIP guests or other visiting groups

Education

- Communications

University of Louisville
Louisville, KY
1989

Skills

  • Compliance Reporting
  • Supplier Management
  • Market Research
  • Contract Negotiation
  • Strategic Planning
  • Data Analysis Understanding
  • Vendor Sourcing & Selection
  • Onboarding Design & Development
  • Trend Analysis
  • C-Level Communication
  • Stakeholder Engagement

Timeline

DIRECTOR - CONTINGENT LABOR PROGRAM

Radial
05.2020 - Current

SR. HUMAN RESOURCE PROGRAM MANAGER – HR LABOR OPERATIONS

eBay Enterprise/Radial
01.2014 - 01.2020

SR. PLACEMENT SPECIALIST

TALENT ACQUISITION, eBay Enterprise
01.2012 - 01.2014

FREELANCE CONTRIBUTOR

PRINT AND ON AIR MEDIA, Shelby County Life Magazine
01.2010 - 01.2012

VOICE OVER CONTRIBUTOR

WXLN Radio and WXLN.com
01.2010 - 01.2012

SEASONAL LEAD RECRUITER

Connextions
01.2009 - 01.2011

SEASONAL LEAD RECRUITER

GSI Commerce
01.2006 - 01.2012

NEWS MONITOR

VMS
01.2003 - 01.2004

EVENT COORDINATOR

Misty Valley Wedding Chapel
01.2002 - 01.2011

HR SPECIALIST

The Budd Company
01.2000 - 01.2005

EVENT SETUP MANAGER

Kentucky Center for the Arts
01.1997 - 01.1999

EVENT PLANNING AND CUSTOMER

CONCIERGE, The Brown Hotel
01.1993 - 01.1996

- Communications

University of Louisville

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