Andrea G. Scott

Transformed digital marketing strategies and campaign development at Visit Denver, leveraging a data-centered approach to maximize ROI, driving tourism and economic impact for the City of Denver.

• Utilized Google Analytics to optimize landing pages, CTA placement, and A/B testing, resulting in 50% increase in B2B Request For Proposal inquiries and 200% increase in B2C lead volume.
• Owned and managed $4M marketing budget, forecasting and allocating resources effectively through vendor management and partnerships with web developers, paid search, SEO, media advertising, influencers, geo-location, and media attribution partners.
• Mentored junior team members, fostering individual professional growth and enhancing team performance.
• Increased digital engagement by implementing innovative marketing strategies; integrated generative AI ChatBot on website to improve user experience, increasing time on site by 20%.
• Optimized user experience through continuous website improvements and design updates.
• Enhanced brand visibility by 300% by executing targeted social media campaigns across multiple platforms.

Led global digital marketing efforts for facilitator of global clinical research trials and in-home healthcare provider, driving brand growth, aligning content, lead generation, revenue growth and market expansion

• Generated 60% of all marketing leads through effective management of digital channels, ensuring brand messaging consistency and tracking campaign performance for optimization.
• Achieved operational excellence by streamlining processes and eliminating manual errors; collaborated with Certified Technical Architect to build custom Salesforce-Mailchimp API integration.
• Achieved 20% year-over-year increase in new leads for Clinical Research Trials B2B division through development and distribution of original content, including case studies, white papers, and webinars
• Grew new revenue by 23% in B2C division, exceeding lead targets by 50% using agile approach
• Produced monthly analysis reports detailing campaign results, cost per lead, cost per acquisition, trend projections, and year-to-date insights, providing valuable insights for decision-making
• Managed remote team of digital marketing professionals, providing guidance and support to achieve departmental goals
• Consistently exceeded annual performance targets set by senior leadership through campaign analysis and optimization insights; exceeded lead target by 50%. Exceeded new revenue growth by 20% for Healthcare Consumer Division.

Generated 60% of all marketing leads through effective management of digital channels, ensuring brand messaging consistency and tracking campaign performance for optimization.

• Increased website traffic 25% by developing and implementing comprehensive SEO strategy.
• Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages; reduced CPL from $150 to $90.
• Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
• Increased conversion rates over 35% through thorough A/B testing of website design elements, best practice form field design, and call to actions.
• Developed insightful reports for senior leadership using Google AdWords and Analytics data to inform future digital marketing decisions.
• Produced monthly analysis reports detailing campaign results, cost per lead, cost per acquisition, trend projections, and year-to-date insights, providing valuable insights for decision-making.

Founded boutique consulting firm derived from repeated successes across diverse clients and industries, building robust book of business.

• Advised executive leaders with focus on sales growth, profitability, and sustainable long-term revenue for 7 national clients in fitness, e-commerce retail, SaaS, and health supplement industries.
• Negotiated vendor contracts on clients' behalf, negotiating cost-efficient contracts within budget constraints
• Boosted sales through targeted email marketing campaigns and promotional events.
• Improved customer engagement with tailored content creation and social media management.
• Optimized website performance integrating UI/UX best practices, propelled 20% increased AOV.

Spearheaded the development and launch of a new product line, leading to diversified market share and public launch.

• Delivered 50% growth in membership base, within one year through multi-channel digital campaigns, campaign measurement & optimizations.
• Expanded target markets by negotiating content licensing and streaming rights by country, working with media markets to determine messaging to each audience.
• Oversaw $14M annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
• Led team of 7 digital channel specialists in special projects and daily operations.
• Built custom marketing media attribution model identifying KPIs for all channels across entire customer journey. Set benchmarked CPA of $125.