Andreana Garcia-Phillips
Orinda,CA
Summary
I lead event-driven GTM programs that help enterprises understand and adopt complex technologies, particularly in data and AI. My work spans major industry conferences, summits, and partner activations, translating technical innovation into clear, high-impact customer and prospect experiences that drive trust, engagement, and measurable pipeline. I’m motivated by the opportunity to bring AI to market in ways that are thoughtful, safe, and genuinely useful.
Overview
7
7
years of professional experience
Work History
Sr Event Manager
Databricks
San Francisco, CA
11.2018 - Current
- Led global event strategy and execution aligned to pipeline generation, account engagement, and brand objectives, spanning flagship conferences (25K+ attendees), executive roundtables, customer summits, and hosted dinners
- Managed full-time, contract staff, and external agencies, overseeing end-to-end execution including budgets, vendors, contracts, staffing, and timelines
- Partnered with Sales and Field teams to optimize meeting programs, executive briefings, and onsite engagement, driving high-value meetings and post-event pipeline conversion
- Collaborated cross-functionally (Marketing, Creative, Product, Partnerships, Enablement) to deliver consistent, high-impact brand experiences and translate technical content for executive and technical audiences
- Developed pre- and post-event communications (KBYG, enablement, follow-up) and structured GTM engagement frameworks
- Established and tracked event KPIs (pipeline influence, meeting volume, engagement), building dashboards to measure ROI and inform strategy
- Built scalable playbooks, processes, and operational frameworks, improving global consistency, efficiency, and execution quality
- Led on-site execution to ensure seamless delivery and high-quality attendee experiences; drove continuous improvement through post-event insights and stakeholder feedback
Education
Bachelor of Arts - International Relations & Spanish
San Francisco State University
San Francisco, CASkills
- SFDC
- AI/BI Dashboards
- Tableau
- Asana
- Google Workspace
- Event Platforms (Cvent, Splash, RainFocus)
Impact
- Scaled flagship Data + AI conference to 25,000+ attendees globally
- Drove measurable pipeline through account-based event strategies and sales alignment
- Built global GTM systems and data-driven infrastructure to improve execution, scalability, and consistency
- Increased engagement across technical and executive enterprise audiences
Timeline
Sr Event Manager
Databricks
11.2018 - Current
Bachelor of Arts - International Relations & Spanish
San Francisco State University