Andreanna VanQuelef
Parkland,FL
Summary
Accomplished Digital Marketing Specialist with a proven track record at The Dre Way LLC, enhancing brand visibility and driving growth through strategic digital marketing and creative problem-solving. Skilled in SEO and market research, demonstrated success in developing marketing strategies that result in substantial business growth. Expert social media management with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level digital marketing position. Ready to help team achieve company goals.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
The Dre Way LLC
06.2021 - Current
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Conducted thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Spearheaded innovative influencer/ambassador marketing collaborations that elevated brand awareness among key demographics.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Helped clients develop website portals and social media pages to promote businesses.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
Business Consultant
SL Blake & Co
06.2022 - 06.2024
- Performed as consultant for startup business in areas of marketing, logistics, training, and branding.
- Successfully launched an online e-commerce store and later expanded to include two physical storefronts for SL Blake in high-traffic locations
- Achieved impressive sales numbers, generating $90,000 in revenue within the first month of opening the Delray Beach location
- Designed and implemented branding materials including shopping bags, thank you cards, business cards, and tissue paper for a successful clothing boutique
- Developed business strategies by conducting comprehensive market research and competitor analysis.
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
- Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
- Directed photoshoots to create visually appealing and cohesive branding materials for the clothing boutique, showcasing products and enhancing brand image.
- Led process improvement initiatives that resulted in streamlined workflows and increased overall efficiency within the organization.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Developed complete business plans and operational strategies for new business.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Enhanced team productivity by providing guidance on effective time management and prioritization techniques.
- Mentored junior consultants, fostering professional development and sharing industry expertise.
- Implemented data-driven decision-making processes to optimize resource allocation and boost profitability.
- Evaluated existing business models, identifying areas of improvement to increase revenue generation potential.
- Introduced new methods, practices, and systems to reduce turnaround time.
Chief Operating Officer
Ezecomm Distribution LLC
01.2020 - 05.2024
- Developed and refined short- and long-term strategies to drive growth and profitability.
- Led organizational development changes, enabling organization to better respond and adapt
to industry and market changes. - Established plans to address productivity, operational performance and staff retention and satisfaction.
- Led employees to develop high-performing diverse teams and deliver on ambitious goals and
objectives. - Hired, trained, evaluated and retained high-performing, effective and diverse team embodying organizational culture.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Hired, trained and mentored staff members to maximize productivity.
- Developed new business opportunities and partnerships.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
- Guided teams through periods of significant change by providing clear communication and decisive leadership during transitions.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
CEO
The Dre Way Fitness
10.2020 - 02.2023
- Founded and launched a successful fitness product business during the challenging COVID-19 pandemic, specializing in resistance bands and waist trainers
- Managed sales through self-operated Shopify website and Amazon platform, achieving a profitable return on investment
- Developed and executed a comprehensive marketing strategy, leveraging social media platforms such as Instagram, Facebook, and TikTok to drive sales and brand awareness
- Established an influencer/ambassador program to expand reach and increase brand visibility, further driving sales and customer engagement.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
Education
Bachelor of Science - Biology & Exercise Physiology
Florida Atlantic University
Boca Raton, FL05.2018
Skills
- Digital Marketing
- Social Media Marketing
- SEO
- Social Media Management
- Video Editing
- Content Creation
- Market Research and Analysis
- Digital Marketing Management
- Marketing Strategies
- Search Engine Optimization
- Creative Problem-Solving
- Strategic Planning
- Detail Oriented
Timeline
Business Consultant
SL Blake & Co
06.2022 - 06.2024
Digital Marketing Specialist
The Dre Way LLC
06.2021 - Current
CEO
The Dre Way Fitness
10.2020 - 02.2023
Chief Operating Officer
Ezecomm Distribution LLC
01.2020 - 05.2024
Bachelor of Science - Biology & Exercise Physiology
Florida Atlantic University
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