ANDREA G. SCOTT

• Transformed digital marketing strategies and campaign development at Visit Denver, leveraging a data-centered approach to maximize ROI, driving tourism and economic impact for the City of Denver
• Mentored junior team members, fostering professional growth and enhancing team performance.
• Utilized Google Analytics to optimize landing pages, CTA placement, and A/B testing; propelled B2B request for proposals 50% and boosted B2C lead volume 200%
• Increased digital engagement by implementing innovative marketing strategies and campaigns.
• Managed budgets for various digital projects, ensuring optimal allocation of resources and timely delivery.

Led global digital marketing efforts for in-home global clinical research trials and healthcare provider, driving brand growth, aligning content, lead generation, revenue growth and market expansion.

• Fostered content marketing strategy and distribution rollout focused on original case studies, webinars, and white papers; amplified increase in new leads by 20% for B2B division
• Consistently met or exceeded annual performance targets set by senior leadership; generated 60% of all marketing leads.
• Exceeded lead target by 150% and increased new revenue by 23% for B2C division.
• Increased Request for Proposals 30% through database analysis and implementation of CRM account-based campaign.
• Achieved operational excellence by streamlining processes and implementing best practices; cut costs by 25% through custom Salesforce-Mailchimp API integration.

• Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
• Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
• Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
• Increased website traffic by developing and implementing a comprehensive SEO strategy.

• Managed relationships with external vendors for timely delivery of high-quality services within budget constraints.
• Leveraged analytics tools to monitor campaign performance, adjusting strategies as needed for maximum impact.
• Implemented automated workflows using CRM software, improving lead nurturing efforts and increasing conversions.
• Optimized website performance for increased traffic, utilizing search engine optimization techniques.
• Boosted sales through targeted email marketing campaigns and promotional events.

• Revamped internal communication channels to foster greater transparency between departments and improve overall organizational cohesion.
• Maintained compliance with industry regulations while adapting to changes in legislation or best practices as needed.
• Spearheaded the development and launch of a new product line, leading to increased market share and customer satisfaction.
• Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.