Andrei Trapizonian

Develop strategies and oversee execution of diverse marketing campaigns, ensuring engagement with prospects and existing customers, aiming to initiate qualified opportunities:

• Created $5,734,682 in pipeline generating 95 qualified opportunities and so far resulting in 13 bookings worth $693,375 with 9 net new logos
• Managed to generate $30K booking of new product month before start of integrations post-merger
• Facilitate collaboration between product, marketing, and other internal teams, focusing on projects that drive revenue growth and align with company's strategic goals

Increased revenue through key DSG Growth Programs such as Target Account Pursuit, Marketing Campaign Performance, Affiliate Outreach Enablement, Alumni Management & Cultivation, SEO & Content Strategy, Internal Systems and Data Quality, amidst the acquisition by Corporate Visions:

• Leader in cold outbound C-level meetings; secured 25 meetings that resulted in 6 qualified opportunities
• Developed and managed functional reports and dashboards to enhance visibility and monitor health of key performance indicators (KPIs).
• Helped create ABM adaptation - Target Account Pursuit strategy
• Created joint partner GTM assets and thought leadership content enhancing brand awareness and creating demand for business
• Revamped existing SEO strategy and created marketing content calendar
• Supported recruiting and coaching for new BDR hires & interns
  

Increased revenue through executing strategic business development, marketing campaigns, content creation, project leadership, and cross-functional collaboration. Led quarterly leadership planning and reported to the VP of Client Delivery and VP of Sales & Marketing:

• Generated 14 opportunities resulting in 4 net new client wins and $472,280 of added revenue
• Leader in # of secured meetings from cold outreach across BD team (e.g., 34 in 2021)
• Leader in LinkedIn Social Selling Index for 26 months, Top 1% among Sales professionals in Business Consulting
• Created, managed, and successfully implemented strategic programs: Co-Marketing Partnerships, Mobile Outreach Strategy, Affiliate Outreach Enablement, BDR & SC Collaboration & Opportunity Management, Target Account Pursuit, SEO & Content Calendar, and others

Expanded DSG client base, engaged in strategic partnerships, created new business development strategies:

• BDR team quarterly leader in # of secured executive meetings in first three months after onboarding
• First BDR in 2019 with closed-won booking of $175,000

Co-founded and oversaw day-to-day operations, business development, marketing, and event planning at boutique law firm specializing in commercial, civil law, and litigation:

• Acquired 10+ net new litigation clients, influenced 3 commercial consulting deals
• Secured 4 new strategic partnerships (e.g., Ukrainian Chamber of Commerce, Ante Consulting Group, Pronin & Partners)

Led marketing efforts for Congress, Exhibition, and Business Events department alongside Director of Marketing:

• Increased sales up to 30% by closing 4 Top-100 accounts for annual contracts of UCCI corporate events services
• Generated 11 won leads through SEO, email, organic content, ads on Facebook, Instagram, LinkedIn, Google
• Redesigned brand identity by creating new visual attributes and customer positioning statement