Andres Alvarez

Work History

A2E Creative Solutions

01.2021 - Current

Identified new market opportunities, driving expansion efforts into untapped sectors.
Monitored industry trends to stay competitive and adapt company''s offerings accordingly.
Analyzed industry trends and tracked competitor activities to inform decision making.
Initiated strategy to drive company growth and increase market share and profitability.
Increased company growth by developing and implementing innovative business strategies.
Created and monitored promotional approaches to increase sales and profit levels.
Conducted target market research to scope out industry competition and identify advantageous trends.
Developed innovative sales and marketing strategies to facilitate business expansion.
Implemented effective marketing campaigns to increase brand recognition and attract new customers.
Streamlined operations to reduce costs and improve overall efficiency.
Resolved problems, improved operations and provided exceptional service.
Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.

Plasco ID

05.2007 - 10.2020

Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
Increased regional sales by implementing strategic marketing plans and nurturing relationships with distribution partners, resellers and retailers in designated regions.
Developed strategic plans to maximize channel performance and provided training and resources to our partners.
Expanded market share within region by identifying growth opportunities and collaborating with cross-functional teams.
Championed continuous improvement initiatives within region''s operations by seeking feedback from clients, team members, and industry partners, driving enhancements where needed.
Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
Coached and mentored partner's high-achieving sales and account management employees on best practices for building rapport with their clients to ultimately boost their company growth.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
Organized and detail-oriented with strong work ethic.

Plasco ID

Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Optimized email campaigns to increase open and click-through rates.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

South East World Wide Manufacturers

01.2004 - 04.2007

Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
Managed workflow between staff, coordinating documents and creative material distribution.
Devised content strategy to effectively engage target audiences.
Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
Wrote and distributed press releases to increase brand visibility.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Gained strong leadership skills by managing projects from start to finish, Managed time efficiently in order to complete all tasks within deadlines.
Self-motivated, with strong sense of personal responsibility. Skilled at working independently and collaboratively in team environment.